How Done-For-You Content is Revolutionising Coaching Businesses – with Ronnie Nijmeh

Content creation can be a major challenge for many coaches and solo entrepreneurs. The pressure to consistently produce blog posts, coaching worksheets, lead magnets, and social media content often feels overwhelming.

It’s difficult to maintain this level of productivity, especially when trying to stay consistent across multiple platforms like your website or social media pages. Content is crucial for establishing authority and credibility, which ultimately attracts clients. But what if you didn’t have to start everything from scratch? What if there was a way to simplify your workload while still elevating your impact?

In this episode of The Best Business Podcast, Daryl Urbanski talks to Ronnie Nijmeh. He is a digital marketing expert and the founder of PLR.me. Ronnie has helped tens of thousands of coaches grow their online presence using ready-made PLR (Private Label Rights) content. With automation tools that streamline content repurposing and delivery, he’s developed a system to make scaling smarter, not harder. Together, Ronnie and Daryl discuss the psychology and strategy behind using PLR content, covering its practical applications for coaches looking to work more efficiently. They also explore how these systems can help you save time and drive traffic to your site, while elevating the impact of your message.

This episode offers powerful insights and strategies for growing your business without sacrificing work-life balance. Learn practical tools to automate and delegate content creation and how to leverage ready-made resources to reach a wider audience. Coaches, consultants, and wellness practitioners will benefit from these actionable ideas, whether you’re just starting out or looking to refine your current content strategy. Tune in for clarity and guidance and take your business to the next level.

Here are three reasons why you should listen to the full episode:

1. Learn the exact strategies Ronnie uses to help tens of thousands of coaches automate and scale their businesses using PLR content for coaches.
2. Understand how to differentiate between low-quality and high-value PLR content and use it to create coaching programs, webinars, and email nurture sequences.
3. Gain a peek into powerful automation tools that can repurpose your content into graphics, workbooks, and slide decks in mere minutes.

Resources

• Ronnie Nijmeh: LinkedIn | Instagram | Facebook
• Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Episode Highlights

Content Creation is Not the Coach’s Core Job

• Daryl opens the discussion by shedding light on how overwhelmed many coaches feel when they try to create regular, high-quality content across platforms.
• Ronnie Nijmeh is introduced as a serial entrepreneur and founder of PLR.me, a platform offering licensed, done-for-you content and automation tools that save time.
• The episode tackles the bottleneck that most subject matter experts encounter: spending too much time being a content creator instead of a transformational guide to clients, dealing with content that isn’t aligned with their true purpose.
• Emphasis is immediately placed on using PLR content to launch faster, earn more money, and stress less, creating space for more important professional activities.

From Corporate Burnout to Coaching Success

• Ronnie reveals his personal backstory, from working in a hospital bank where he was the “note-taker” at meetings, to realizing he was meant to build something more impactful.
• After launching a self-help blog that attracted over 25,000 monthly visitors, Ronnie authored books on stress and became a certified coach himself, tapping into the medicine of self-help.
• His big revelation came when fellow coaches, some dealing with their own residency challenges, asked for help with visibility and content, which inspired him to build PLR.me in 2008.
• Ronnie’s mission transitioned from coaching clients directly to empowering coaches who coach, scaling his impact exponentially through professional tools that allow anyone in the category to elevate their game.

Demystifying Private Label Rights (PLR) for Coaches 

• Ronnie defines PLR as a licensing model similar to store-brand products—Walmart’s Equate and Costco’s Kirkland don't create their own goods, they rebrand existing ones, saving time for busy professionals.
• PLR content for coaches allows you to legally and ethically publish expert-approved content under your brand name, creating more patient-centered strategies.
• Ronnie makes a vital distinction: not all PLR is created equal. He warns listeners about poor-quality providers and stresses due diligence, particularly when data about your content is involved.
• PLR.me’s content is produced in-house by North American experts, including physicians, and includes affirmations, worksheets, and complete coaching packages.

Avoiding Common Mistakes With PLR Content

• The biggest challenge Ronnie sees is inaction, people get content, but fail to use it. “It just collects digital dust,” he says.
• Another common oversight is only using PLR in one format, like blog posts or even a video on LinkedIn. Instead, he recommends repurposing via video, podcast, books, webinars, and social media.
• Ronnie shares that simply copying PLR content, even if it’s high-quality, without context or personalization, isn’t enough to support real patient engagement.
• Best practice is to add your own stories, branding, and distribution strategy to get maximum ROI from the material, ensuring your content gets to the right audience across platforms like Facebook and your website.

Overcoming the Struggle of Solopreneurship

• Ronnie recalls doing everything solo, from designing websites to printing his own books, only to experience burnout and loss.
• Hiring a team became the breakthrough. He went from temporary freelancers to five full-time and seven part-time staff, creating a better work-life balance for himself and his family.
• He describes the moment he realized his mission was bigger than his desire to control every aspect of his business, recognizing that even doctors rely on a team to provide the best care.
• Building a team allowed him to focus on his genius zone while delivering more value to his clients, who were also able to share ideas on important topics like clinical research.

How to Use Content the Right Way

• Ronnie and Daryl dive into tactical examples. How to use one video to create a blog post, email series, slide deck, and social media content across platforms.
• The duo explores the concept of “worldwide keyword domination” by repurposing the same topic tailored to different platforms, including your website and LinkedIn.
• Ronnie advises leveraging platforms like SlideShare, YouTube, LinkedIn, and Medium to build authority fast using PLR as your base, making content easily accessible to a wider audience.
• The rule of thumb: start with the system, automate what you can, then outsource the rest, ensuring your content strategy is as effective as the medical care you provide.

The PLR Tools That Save Time and Scale Value

• Ronnie introduces tools like the PDF Brander, which allows users to upload and bulk brand up to 50 PDF coaching materials instantly, saving hours of work.
• The Image Brander tool helps create inspirational graphics auto-branded for social media and workshops, especially useful for doctors and healthcare professionals sharing content online.
• One of the biggest time savers is the Auto Slide Deck tool, which turns texts into full webinar presentations in minutes, a perfect tool for any physician or professional wanting to scale content quickly.
• With these tools, coaches can go from idea to publishable asset in under 30 minutes.
• This is a major win for productivity and overall content effectiveness.

The Magnetic Power of Habits and Systems

• Ronnie emphasizes the transformative power of small daily habits in business, whether it’s emailing your list or publishing new content each week, habits that empower coaches and doctors alike.
• Successful PLR.me users often wait up at midnight on the 1st of each month to grab the new content bundle.
• It’s that much a part of their business process, much like how a physician awaits critical patient data.
• Daryl ties this back to the science of willpower and habits, showing how routines eliminate unnecessary decision fatigue, crucial for anyone working in a high-stakes industry like medicine.
• Ronnie’s own mantra, systemize, automate, outsource, underpins all his business success and is a model for coaches, doctors, and anyone looking to work smarter, not harder.

Focus on Impact, Not Perfection

• For coaches, the real mission should be helping more people, not obsessing over font sizes or blog formatting.
• Ronnie urges listeners to do what they do best. Coach and let tools and teams handle the rest, freeing up valuable time for patient care or professional growth.
• PLR content for coaches isn’t about cutting corners; it’s about cutting inefficiency to make room for impact, whether in clinical research, personal development, or business.
• The focus shifts from busywork to building lasting transformation for clients, family, and patients in every corner of the world.