Joe Sugarman and Daryl Urbanski shared their experiences on breaking rules in business to achieve success. Urbanski agreed, citing examples of taking toll-free orders over the phone and educating the public about blue light protection. Both emphasized the importance of taking calculated risks and breaking rules to stand out in business. Daryl Urbanski and Joe Sugarman discussed the significance of prioritizing the needs of others in business, emphasizing the importance of helping others, providing great products, and dedicating one's lifetime to helping others.
They also highlighted the transformative power of writing and perseverance in achieving success, with Joe Sugarman sharing their personal journey of discovering their writing talent and starting several businesses. Finally, Joe Sugarman shared their experiences in business, including a failed promotion for a Batman-themed credit card, and emphasized the importance of perseverance and adaptability in the face of unexpected challenges.
Here are the reasons why you should listen to the full interview
- Learn how to identify, leverage and navigate through fads for business success.
- Read at least the first chapter of The Seven Forces of Success this weekend.
- Search for Joe Sugarman books on Amazon like Triggers or The Seven Forces of Success.
Resources
- You can Follow him on X | Awai | Facebook
- Check out BluBlocker Sunglasses: A major vision breakthrough to purchase sunglasses or books.
- For more Informative Interviews Click Here.
Interview Highlights
Starting a business with writing, focusing on helping others
- Daryl Urbanski expresses gratitude and respect for Joe's success and influence.
- Joe shares his philosophy on helping others for personal and professional growth.
- Joe started writing at age 8, feeling inadequate compared to intelligent neighbor Jean.
- Joe's writing ability helped him start several businesses, believing every problem is an opportunity.
Entrepreneurship, failure, and success through a personal story of launching a successful sunglasses business
- Joe Sugarman describes how they found success with a pair of sunglasses by identifying a problem and creating an opportunity.
- Joe Sugarman sold 300,000 pairs of sunglasses per month through effective marketing and problem-solving.
- Joe Sugarman's failures led to learning and growth, and they didn't fear failure.
- Joe Sugarman believed in their own success and had a deep belief in something (either spirituality or ego).
Perseverance and never giving up, with examples from Winston Churchill's commencement address
- Daryl Urbanski shares wisdom on embracing the journey and not being attached to outcomes.
- Winston Churchill's commencement address: "Never give up."
Joe Sugarman Batman credit card idea and partnership with licensing corporation
- Joe shares a story about the Batman credit card fad in 1966.
- Joe Sugarman pitched his idea for a Batman credit card to Licensing Corporation of America, and they were impressed.
- Joe Sugarman was offered a partnership with the company to produce the card, and he accepted.
Failed credit card idea with Batman theme
- Joe convinced others that Batman credit cards were a fad, leading to a quarter of a million cards being delivered to their office.
- Joe Sugarman finally reached Marie at the headquarters after waiting for the contract, and the video conferencing was busy with cameras going in and out of the car.
- Joe met with the President of National Periodical Publications, who rejected their idea for a Batman product.
- Joe Sugarman was heartbroken and owed money to various vendors after investing a quarter of a million dollars into the product.
- Joe idea for a credit card was rejected 12 times before finally being approved, with a $5 fee and limited success.
Business success, military service, and spy training
- Daryl Urbanski shares lessons learned from business experiences, including the importance of thinking outside the box and being prepared for unexpected events.
- Joe shares his experience in the military intelligence program.
Breaking rules and taking credit card orders over the phone in the 1980s
- Joe creates a sign warning of military action for touching a fan switch, leading to a confrontation with the commanding general.
- Joe shares their experience in the military, learning German and being sent to Germany to learn about the situation between Russians and East Germans.
- Joe and Daryl Urbanski discuss breaking rules legally to be successful, using examples like taking credit card orders over the phone without customer signatures.
- Joe innovative use of toll-free numbers and phone orders revolutionized direct marketing.
Marketing strategies and the power of books to influence people
- Daryl Urbanski emphasizes the importance of solving a problem and crafting a solution that is in the best interest of efficiency and producing a better outcome.
- Joe prioritizes testing and research to determine the size of the market and the most effective methods for advertising a product.
- Joe shares his secrets to success in business and personal life.
- The Indian guru received a book written by the speaker 35 years ago, which inspired him to become a successful healer in India.
- The book's influence on the guru and David Ogilvy, a famous advertising man, shows how simple actions can have far-reaching impacts on people's lives.
Legacy, helping others, and business success
- Daryl Urbanski emphasizes the importance of leaving a legacy through helping others.
- Daryl Urbanski interviews Joe, 29-year-old entrepreneur and owner of blue blocker sunglasses.
Longevity and healthy living with a goal of living to 120
- Daryl Urbanski shares his success story in infomercials, highlighting commitment, consistency, and values.
- Urbanski's dedication to his business has allowed him to maintain a loyal staff for 43 years and make a positive impact on people's lives.
- Joe shares personal health and fitness goals, including living to 120 and doing 15 chin-ups every other day.
- Joe and Daryl Urbanski discuss the potential for medical breakthroughs to increase lifespan, with Joe aiming to live to 300.
Business success, marketing strategies, and personal development
- Daryl Urbanski and Joe discuss the importance of quitting things that are no longer serving us, such as sugary drinks, to improve our health and well-being.
- They also touch on the prevalence of sugar in many products and the impact it has on our health, with Joe sharing their personal experience of quitting sugary drinks since their early 20s.
- Joe educates on blue light protection and its benefits for eye health.
- Daryl Urbanski expresses gratitude and thanks the guest for their time, sharing three lessons learned and inviting them to connect.