Daryl Urbanski and Adrian Savage discussed the challenges of email deliverability and reaching audiences in today's digital landscape. They emphasized the importance of understanding current state of email deliverability, reengaging dormant subscribers, and personalizing email content to maximize effectiveness. They also shared strategies for overcoming challenges in business and entrepreneurship, including scaling back, learning from mistakes, and prioritizing growth and development. Additionally, they discussed the significance of email list quality over quantity and effective list management strategies, such as regularly cleaning and updating the list and avoiding shady practices.

Here are the reasons why you should listen to the full interview

• Learn how to foster a personal relationship with your email subscribers and understand why it’s crucial to your marketing efforts.
• Discover strategies for improving the quality of your email content, focusing on relevance and value to enhance subscriber engagement.
• Understand the importance of flexibility in email marketing; learn when to hold on and when it’s time to let go.

Resources

• You may connect Adrian Savage on LinkedIn | Facebook
• You may connect Adrian Savage on Deliverability Dashboard
• For more Informative Interviews Click Here

Interview Highlights

Email deliverability challenges and solutions with a focus on Infusionsoft users

• Daryl Urbanski interviews Adrian Savage on email deliverability solutions.
• Adrian Savage shares expertise on improving email placement and engagement.
• Daryl Urbanski discusses email deliverability, comparing it to SEO and highlighting the challenges of getting emails into inboxes.
• Adrian's story illustrates the evolving landscape of email deliverability, with changes occurring on a weekly or monthly basis.

Email deliverability challenges and solutions with Adrian Savage

• Adrian Savage shares their personal story of transitioning from corporate to entrepreneurial world.
• Adrian Savage's family was traditional and not supportive of their entrepreneurial pursuits.
• Adrian's geeky background and experiences led him to discover Infusionsoft and become certified.
• Adrian found a solution to client email delivery issues by combining Infusionsoft with Mandrill.
• Adrian struggled with overreaching in their business, leading to financial difficulties, but found success with a micro-niche email deliverability service.
• Adrian learned from their mistakes and pivoted to focus on one thing at a time, leading to the creation of a successful product.

Entrepreneurship, focus, and confidence

• Focus on one thing at a time to achieve success
• Confidence in your abilities is crucial for success
• Adrian Savage shares valuable insights on overcoming self-doubt and believing in oneself.
• Adrian Savage emphasizes the importance of sharing one's talents and skills with others.
• Adrian Savage encourages listeners to focus on solving problems and helping others, rather than worrying about personal inadequacies.

Email marketing mistakes, including not letting go of inactive contacts

• Adrian highlights the biggest mistake entrepreneurs make in email marketing: being afraid to let go of contacts.
• Adrian Savage notes that size doesn't matter, and it's better to have a smaller, high-quality list than a large, low-quality one.
• Google and other email providers use engagement data to determine spam placement.
• Audience behavior determines whether an email ends up in spam or promotions.

Email marketing best practices, including list cleaning and filtering

• Adrian recommends keeping email database clean and up-to-date to avoid sending emails to inactive accounts.
• Adrian Savage suggests deleting email addresses that haven't been active for six months to avoid spam traps.
• Failing to engage with subscribers can lead to fewer emails being delivered, creating a vicious circle.

Email list quality and deliverability

• Adrian discusses reengagement campaigns for email marketing.
• Automating reengagement campaigns through marketing automation platforms.
• Importance of personalized approach to reengagement campaigns.
• Adrian emphasizes the importance of taking responsibility for email reputation and quality, rather than blaming email service providers.
• Successful email marketers prioritize building highly engaged and clean email lists through good sending habits and quality relationships.

Email marketing best practices and the importance of personalization and relevance

• Daryl Urbanski advises against switching email providers frequently, as it can trigger spam filters and make little difference in email quality.
• Urbanski emphasizes the importance of thoughtfully crafting emails, as they can be just as costly as physical letters in terms of attention and engagement.
• Automating emails saves time, but personalization is key.
• Personalization and relevance are crucial for engagement.
• Wasting time with irrelevant emails can lead to unsubscribes.

Email marketing strategies and the importance of engagement

• Daryl Urbanski asks about the future of email and how to ensure content quality.
• Adrian Savage suggests using multiple channels, tailoring content to each medium, and focusing on reputation management.
• Daryl Urbanski emphasizes the importance of two-way feedback in marketing strategies, using phone calls and other interactive channels to encourage engagement.
• Daryl advises sending out surveys or requests for feedback, and replying to the responses to show engagement and build credibility.

Email marketing strategies and the importance of engagement

• Daryl Urbanski shares insights on engaging with customers and building a community.
• Adrian Savage highlights the importance of self-reflection in implementing effective strategies.
• Adrian emphasizes the importance of taking responsibility for improving email campaigns.
• Avoid gaming the system by hiding the unsubscribe button or using other unethical tactics.
• Monitor your email campaign's performance by comparing open rates over time.

Email deliverability and engagement with tips for improving

• Daryl Urbanski emphasizes the importance of engaging with audiences and adapting to their changing needs.
• Adrian launches free mini guide on email deliverability and engagement, including survey to gather feedback.
• Adrian Savage emphasizes importance of relevance and interest in all forms of communication, not just email.
• Daryl Urbanski thanks Adrian for joining the interview and shares his appreciation.
• Adrian shares three lessons learned from the interview and invites Daryl to help him with his business

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