Daryl Urbanski and Charles Kirkland shared their experiences and insights on transitioning from traditional sales to online marketing, emphasizing the power of media buying, understanding the target audience's preferences and behaviors, and optimizing traffic for a converting offer. They also discussed the importance of mindset, paid media, and building a scalable online business. Daryl and Charles highlighted the challenges of increased competition, evolving algorithms, and the need for continuous learning, but emphasized the importance of staying ahead of the competition through innovation and adaptability.
Here are the reasons why you should listen to the full interview:
- Discover the complexity of the current competitive landscape and grasp strategies for survival and growth.
- Learn the importance of owning an asset for affiliates, with a particular emphasis on your email list.
- Understand the significance of an effective offer in the business world and how it can transform your venture.
Resources:
- You may connect Charles Kirkland on LinkedIn | Facebook.
- For more Informative Interviews Click Here.
Interview Highlights:
Media buying and sales experience
- Daryl Urbanski interviews Charles Kirkland on media buying for smart marketers.
- Charles Kirkland shares tips and tricks for generating sales through media buying.
- Charles Kirkland shares their entrepreneurial journey, from selling shed plans to online marketing.
- Charles Kirkland's proof of concept came from printing and mailing $9 plans, with $3 in costs, showing potential for growth.
- Charles Kirkland shares their experience of selling metal buildings door-to-door, mentioning the challenges and lessons learned.
- Charles Kirkland emphasizes the importance of face-to-face sales experience in building persuasion and online business skills.
Mindset and success in business, with emphasis on Tony Robbins and SEO strategies
- Daryl Urbanski and Charles Kirkland discuss the importance of mindset in achieving success in business.
- Daryl and Charles share their experiences with using various strategies and techniques to grow their businesses, including listening to Tony Robbins tapes and implementing SEO and media buying tactics.
Entrepreneurship, marketing, and business success
- Daryl and Charles discuss the importance of having an owner mentality in business.
- Charles has experience in engineering, sales, and project management, but struggled to articulate and teach their skills.
- Charles Kirkland realized they had the skills and experience needed to succeed, but needed to improve their ability to communicate and teach others.
- Charles describes their experience with Google AdWords, mentioning a $100-$50 coupon that brought in a 6x ROI.
- Charles and a friend created a product after convincing each other that the timing was right and all the dice lined up.
The challenges of paid media and the importance of creating a high-converting funnel
- Daryl Urbanski emphasizes the importance of SEO for long-term stability and sustainability in business.
- Daryl highlights the limitations of relying solely on SEO and the need for paid media to reach a wider audience.
- Daryl Urbanski shares insights on paid media, emphasizing the importance of competition and the challenges of growing a business in the industry.
- Charles discusses the increasing competition in paid media, saying it's gotten exponentially harder with more people looking to take each other's business.
- Charles expresses frustration with people not wanting to put in effort to create a high-converting funnel.
- Charles Kirkland believes that making money today often means it's not scalable.
Affiliate marketing challenges and strategies
- Daryl Urbanski discusses using Fiverr to find a gig for an unlimited Facebook budget, but notes that it's not scalable.
- Charles Kirkland shares their experience with affiliate marketing, emphasizing the importance of owning an email list.
Media buying, offers, and targeting the right audience
- Daryl Urbanski emphasizes the importance of building a list of customers for repeat business and long-term profit.
- Charles agrees, highlighting the value of having a captive audience for selling products and services.
- Daryl Urbanski emphasizes the importance of understanding the buyer's demographics and preferences when creating a media offer.
- Daryl uses Entrepreneur Magazine as an example to illustrate how media kits can provide valuable information about the reader, including their age, net worth, and interests.
- Charles emphasizes the importance of understanding the target audience for marketing efforts.
Media buying, testing, and creating compelling offers
- Daryl Urbanski shares a story about a mentor who used focus groups to sell $20 million in consulting services.
- Charles suggests testing buying intent by working with prospects and generating a contract with an out clause.
- Charles suggests testing media buying by committing to a smaller amount for a shorter period, rather than a large sum for a longer time.
- Daryl Urbanski agrees, emphasizing the importance of making a compelling offer that resonates with the target market.
Split testing and optimizing marketing campaigns for maximum ROI
- Daryl Urbanski emphasizes the importance of testing everything in a funnel, including landing pages, creatives, placements, sales pages, and welcome emails.
- Charles highlights the challenge of split testing too slowly or not having alternatives ready, resulting in wasted traffic and missed opportunities.
- Charles emphasizes the importance of having backup tracking in place for media buys.
- Charles stresses the seriousness of managing someone's income, as it's not a game.
- Charles highlights the importance of understanding the true cost of marketing efforts, including click fraud and bogus email addresses.
- Daryl Urbanski shares their experience with scaling a marketing budget from $500 to $4,500 per day through paid media, emphasizing the potential for life-changing results.
Using data and tools to optimize digital marketing campaigns
- Daryl Urbanski and Charles discuss the importance of page load speed and split testing for businesses.
- Daryl Urbanski and Charles Kirkland mention various tools such as Visual Website Optimizer, AdBeat, and http://Follow.net to help with split testing and ad analysis.
- Daryl Urbanski discusses the importance of having a unique competitive advantage in business.
- Daryl Urbanski believes that most people's competitive advantage is simply their name, while he has a more sophisticated advantage.
Tracking tools for business success, with a focus on scalability and data management
- Daryl Urbanski emphasizes the importance of innovation and proprietary ways to hide business strategies.
- Charles advises against focusing on easy markets and recommends reverse engineering competitors.
- Charles discusses the limitations of tracking tools, mentioning that they can become bogged down with too much data and require regular flushing of the database.
- Daryl Urbanski agrees, emphasizing the importance of understanding the limits of these tools to avoid problems like slow page loading and redirect delays.
Building a successful business with Charles Kirkland
- Daryl Urbanski emphasizes teamwork in building a successful business.
- Charles shares valuable insights on how to get started and succeed in business.
- Charles encourages listeners to reach out to him for more advice and collaboration.
- Daryl Urbanski emphasizes the importance of providing valuable content to prospects and building trust through sincerely helping them.
- Charles appreciates the opportunity to share his insights and connect with listeners, and encourages them to reach out for support.
Expertise: Business Growth, Sales, Marketing Automation, Leadership