Scaling Up to Become a 1M Business – With Business Coach Justin Devonshire

What does it really take to become a business coach for companies over $1m revenue? Is it passion? Is it having the perfect framework, or a killer business model? Perhaps a successful business relies on maximizing audience engagement? Here's the answer: your business's bottleneck may, in fact, be you.

In this episode, entrepreneur and business mentor Justin Devonshire joins host Daryl Urbanski. He shares the hard-earned lessons that helped him scale multiple ventures across fitness, coaching, and consulting. While still in his teens, Justin had already launched his first martial arts academy. Later, he learned to systemize operations so businesses could thrive without him. Today, his coaching business shows how proven strategies, mindset shifts, and resilience can drive long term success. He also shares how he has grown as a leader through each stage.

Whether you’re aiming to hit your first 1 million mark, or already running a million dollar company looking to bump up your revenue growth, the lessons in this episode will meet you where you are. Justin’s story offers proven strategies and mindset shifts that can help you build momentum and stay on track for long term success. Tune in to discover how to overcome roadblocks, accelerate your growth, and unlock your next level of business potential.

Here are the reasons why you should listen to the full interview:

• Learn how and, more importantly, why it helps to detach your passion from operations.
• Discover the unique quality that can scale your business and sell your products or services far better than hype.
• Get valuable lessons on how to use AI and other systems for effective systemization: the key to business growth.

Resources:

1. Justin Devonshire: Website | Instagram | Facebook | Youtube
2. Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Interview Highlights :

Justin Devonshire Overcoming the Solopreneur Struggle

• From a teenage martial arts academy founder at 16 to a seasoned business builder, Justin is a natural entrepreneur who transformed passion into a career.
• Justing learned early that success requires detaching from emotions and thinking like a business owner.
• Grew up passionate about martial arts but didn’t know the “business side.”
• His biggest hurdle was systemizing operations and letting go of control. Overcoming it meant mastering delegation and scaling his ventures.

Building a Business That's Ready to Scale

• Justin later built a personal training business in Cyprus and made it scalable.
• A life-changing challenge he experienced was rebuilding after his mother’s brain tumor diagnosis.
• He later shifted focus toward multiple income streams for security and freedom.
• Eventually, Justin expanded into providing expert coaching, creating a diverse portfolio of revenue.

Why Most Coaches and Trainers Stay Stuck

• Many coaches don't have a strategic plan for the future. Either they lack a strong enough offer or don't charge what they’re worth.
• This causes them to hit a ceiling by trying to do everything themselves.
• They might be working harder than ever, but without building a team, the whole business can still fail.
• Success requires focusing on sales and marketing once you hit mid-six figures. Trying to scale without expanding you reach tends to not go anywhere.
• Ignoring the opportunity cost of poor planning prevents them from moving toward long term success.

Hiring Smarter, Not Just Working Harder

• Stop overspending on every marketing course. Get personalized coaching for areas of your business where you don't have expertise.
• Emotional attachment to “new shiny strategies” often keeps people small. Prioritize strategic thinking instead.
• Bring on interns eager to gain experience, saving you time and money; these new minds can help you grow.
• Internships create a win-win: business support and career-building opportunities.

Growing Your Business and Breaking the 1M Barrier

• Success brings new struggles: legal issues, fear, and emotional weight.
• Responsibility can become overwhelming, mental exhaustion is real.
• True entrepreneurs must shift from “doing tasks” to leading and empowering.
• Breaking the million-dollar mark also requires strong cash flow management to sustain growth.

Morning Routines Small Business Owners Need

• Protect your health and energy first. Your body is the real asset.
• Start your day proactively, not by reacting to emails and notifications.
• Consistency in routines sets the tone for success.
• A morning habit of reviewing proven strategies helps you stay focused and grow faster.

Embracing the Grind and Finding Purpose in Your Business Goals

• Setbacks are inevitable, but how you respond defines your success.
• Mindset is the difference between burning out and breaking through.
• Meditation, self-awareness, and gratitude fuel personal growth.
• Purpose and perseverance aren’t just buzzwords, they’re cultural pillars in places like Japan.
• Stress can be turned into a tool for progress when managed well.

Passion Meets Strategy

• Blind passion keeps you stuck, balance it with a calculated mindset. A business grows when it has both.
• Detachment enables you to train others and scale beyond your own capabilities.
• Blending heart with strategy maximizes productivity and impact.
• Channeling passion into building the business ensures stronger revenue streams and long term success.

Authenticity and Storytelling in the Social Media Age

• Heart-centered entrepreneurs often stay “small” unless they detach.
• Real impact comes from helping entrepreneurs, not just end-users.
• Audiences crave raw, relatable stories, not polished façades. Social media is shifting toward authenticity, with micro-subscriptions leading growth.

• Make the first step safe and simple for new customers.
• Reduce risk and build trust, small subscriptions lead to bigger backend sales. The easier you make the first payment, the easier future sales become.

Scaling Through Marketing and Automation

• Personalized marketing deepens connections and drives conversions.
• Automation and delegation are keys to scaling beyond $100K.
• An investor’s mindset separates those who plateau from those who grow.
• Maximizing efficiency when building a business means using everything available to you. AI tools can streamline workflow, pushing you closer to the goal of making a million dollars a year.

The Mastermind Advantage

• Within a mastermind, members commit to sharing openly and supporting one another.
• They're designed for those serious about building wealth alongside a team of winners.
• Confidentiality, accountability, and consistency are non-negotiables.
• Growth isn’t just about strategies, it’s about mentorship and accountability.
• Being part of a mastermind accelerates team building and helps you grow faster as a leader.