Using Facebook Marketing To Get Clients On Demand & Know What Your Customers Will Throw Money At – With Carissa Hill – Entrepreneur Since Age 16

Daryl Urbanski and Carissa Hill discussed the importance of social media in building a successful facebook marketing, with Daryl highlighting the potential for organic growth and Carissa sharing her personal experience of using Facebook to grow her tanning and lash extension salon. They also emphasized the importance of mindset in overcoming challenges and achieving goals, and discussed various entrepreneurial challenges and strategies for building successful teams. Additionally, they discussed the significance of engagement and offers in building an online community, effective social media engagement strategies, and the need for market research and analysis in the digital age.

Why You Should Listen to the Full Interview

• Learn how to step away from a fixed mindset and embrace a growth mindset for transformative marketing results.

• Understand the importance of integrating humanity into your brand's marketing strategy.

• Discover Carissa's unique "food court test" concept and why it's vital in marketing and its potential to transform your launch strategy.

Resources

• Carissa Hill is a business growth coach in Australia who helps salon owners & personal brands around the world to get booked out, double their business
• Carissa Hill on Instagram
• Carissa Hill on Facebook | Youtube
• Carissa Hill on LinkedIn
• For more Informative Interviews Click Here.

Interview Highlights

Using Facebook to grow businesses with a successful entrepreneur Carissa Hill

• Daryl Urbanski interviews Carissa, a business growth coach, on his podcast.
• Carissa Hill shares her experience starting a tanning hair and lash extension salon using Facebook.

Entrepreneurship, business challenges, and early successes

• Carissa started selling things at 16, including flowers on eBay and lollies at school.
• Biggest challenges in business journey include taxes, paying wages, and leasing properties.

Hiring challenges and tips for successful staff management

• Carissa struggled with managing staff, dealing with drama and conflict.
• Carissa Hill learned the hard way through trial and error, taking courses and seeking mentors.
• Carissa was betrayed by an employee who stole money from the business and falsified records.
• Daryl Urbanski has heard of cases where employees have secretly taken money from the sales they made on stage.
• Daryl Urbanski and Carissa Hill discuss the importance of hiring people with complementary skills and strengths to fill in areas of weakness in a business.
• Daryl uses a tool to rank candidates based on criteria such as experience, pay, and soft skills, rather than just relying on personal connections or interviews.
• Carissa with the highest score may not always be the best fit for the business, highlighting the importance of considering multiple factors when hiring.

Creating systems for business success, with a focus on training and empowering employees

• Employees need training to be more like owners.
• Create systems with clear instructions for staff.
• Some employees are entrepreneurs in your business.

Mindset and its impact on business success

• Carissa Hill believes that mindset plays the biggest role in business success, with a growth mindset leading to success and a fixed mindset leading to setbacks.
• Carissa emphasizes the importance of having a growth mindset, which involves focusing on how great things can be and being open to learning and improvement.

Facebook marketing and human connection

• Daryl Urbanski and Carissa Hill discuss the importance of a growth mindset in achieving success.
• Carissa Hill emphasizes the importance of understanding people in attracting clients on Facebook.
• Carissa teaches how to connect with audience emotionally
• Importance of understanding client's emotional journey
• Using storytelling and relatable content on social media

Marketing strategies, including building a community and offering personalized recommendations

• Daryl Urbanski and Carissa discuss marketing strategies, including the "food court test."
• Carissa Hill suggests segmenting content marketing into three phases: content, launch, and engagement.
• Carissa uses ice cream preferences as an analogy to illustrate how to create an offer based on audience insights.

Using social media to connect with potential clients and conduct market research

• Daryl Urbanski and Carissa discuss the power of social media and the importance of understanding people's behaviors and perspectives on platforms like Facebook.
• Carissa Hill suggests using Facebook voice messages or videos to add a personal touch to outreach efforts.
• Daryl Urbanski asks Carissa about a super ninja secret way to do research on people, potentially using the social graph.

Using Facebook groups for market research and creating products based on customer needs

• Carissa lurks in other people's Facebook groups to gather market research and identify pain points.
• Carissa Hill's approach to market research is valuable and could be a game-changer for businesses.
• Daryl Urbanski and Carissa discuss the future of social media and e-commerce, with Daryl expressing optimism and Speaker 2 being more cautious.
• Carissa mentions the potential for Facebook to lose its dominance, with Daryl disagreeing and expressing confidence in the platform's future.
• Daryl Urbanski and Carissa Hill discuss YouTube's treatment of creators, including censorship and unequal payment.
• Creators are looking for alternative platforms like Facebook's new creator platform.

Facebook marketing strategies and customer value

• Carissa Hill discusses their use of Facebook Creator to manage their online presence and sales, with a focus on personalization and automation.
• Daryl Urbanski discusses the importance of understanding customer value and monetizing within a specific time frame.
• Urbanski suggests dividing the money made from a Facebook group by its members to determine the value of each member.

Growing social media following through organic means

• Daryl's friend's business suffered due to reliance on cheap, low-quality leads.
• Daryl Urbanski shares insights on growing social media following through organic means.
• Urbanski emphasizes the importance of having an organic following loved by the audience.

Growing a business through social media engagement and research

• Daryl Urbanski shares valuable insights on building a successful online business, including the importance of understanding customers' pain points and delegating tasks to virtual assistants.
• Carissa, the guest speaker, discusses the importance of lurking in social media groups, finding common pain points and syntax, and building a list of words people use to talk about a particular topic.
• Daryl Urbanski interviews Carissa about her business and personal growth.
• Carissa shares her website and social media channels for connecting with her.

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