Michael Gerber is the legendary author of The E-Myth book series. These are international bestsellers helping millions of entrepreneurs build businesses.
Michael is the global authority on systematising a business.
The Challenge
While Michael’s brand was strong and his influence unmatched, his business systems still required his direct intervention.His coaching inquiries and book-related correspondence were handled entirely through a Gmail inbox. Every inquiry depended on personal responses from Michael himself, limiting scalability and creating missed revenue opportunities.
The business relied on his reputation, his books, and a constant stream of leads from a devoted following. These are all effective for gaining new clients and making sales, but they could benefit from updates to match the scale of modern times.
Michael’s brand needed to build systems so he could work on his business rather than in it.
Objectives
Create an automated, scalable system to generate consistent revenue.
Replace manual email handling with a structured CRM and marketing workflow.
Build a repeatable funnel to sustain his group coaching program without Michael’s direct involvement.
Results
$500,000 in Sales
Converting cold traffic into buyers without requiring him to show up live, the system generated $500,000 in sales. This gave the business a dependable source of income and strengthened cash flow.
More importantly, it created financial breathing room for reinvestment, growth initiatives, and improved operational stability.
Streamlined Customer Communication
Instead of juggling conversations inside a cluttered inbox, Michael gained a centralised, intelligent database that simplified every aspect of customer communication.
Messages were sent automatically based on behaviour. Engagement was tracked in real time.Follow-ups never slipped through the cracks.
This streamlined system reduced manual workload, improved customer experience, and ensured every prospect received timely, relevant communication that kept them moving toward a purchase.
Predictable Revenue
With a structured group coaching model supported by automation, the business no longer relied on Michael’s constant presence or energy to generate income.
Enrolment became consistent and predictable, creating a stable monthly revenue stream.
This freed him to focus on strategy, product improvement, and long-term growth. His coaching business became a scalable, reliable asset instead of a time-bound job.
For nearly a year, the system worked seamlessly, embodying the exact entrepreneurial freedom Michael writes about in his E-Myth series.
The impact was undeniable: Michael’s operations now wholly matched his philosophy.
How We Did It:
Daryl Urbanski came in to design a system embodying the E-Myth philosophy.
The critical element was modernisation. Michael Gerber has timeless business knowledge accessible to millions through books. It just needed to be conveyed in a modern format.
24/7 Customer Enrolment
Michael gained a sales engine that worked around the clock. By refining his message and proving what converted, he ended up with an automated “live evergreen” webinar. Thanks to it being automated and evergreen, the system consistently enrolled new customers without requiring his time or presence.
Faster Customer Pipeline
Instead of drowning in an inbox, Michael finally had a clear view of every contact and their level of interest. Leads were nurtured with messages that matched their behavior, which meant higher engagement, warmer prospects, and more buyers moving through his pipeline with ease.
Automated $5k Sales
The system was configured to deliver consistent enrollment into Michael’s group coaching program, without requiring him to personally manage communications or sales.
Why Michael Made the Right Choice
Michael utilised the power of systems: the very foundation of The E-Myth.
By introducing automation, segmentation, and a structured sales funnel, Daryl helped Michael’s team:
- Modernise Their Operations: Transform a manual, inbox-based process into a modern, scalable business system.
- Scale Revenue Through Systems: Generate substantial revenue through automation and intelligent workflow design.
- Value Matching: Align daily operations with the principles of efficiency and leverage pioneered by Michael himself.
Even a legacy brand can evolve with the right systems. Timeless great ideas, when supported by strong execution, help a business thrive at any stage.
Ready to Scale Your Vision?
Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
Do you want to be our next success story, just like what you read about here?
Book your Business Growth Strategy Session 
Let’s design your path to profitable, predictable growth and long-term success.
Expertise: Business Growth, Sales, Marketing Automation, Leadership
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