How to Build a Scalable Ad Strategy That Drives Results – With Chad Hamzeh

In this episode of The Best Business Podcast, Daryl Urbanski sits down with media buying veteran Chad Hamzeh. His campaigns have generated over $200 million in online sales and brought in nearly 700 million unique visitors. With a career spanning affiliate marketing, large-scale media buying, list rentals, and building Lifebuzz to 30 million+ visitors per month, Chad Hamzeh has witnessed the evolution of digital advertising firsthand. But what he reveals here isn't a list of trendy hacks. It's the few unchanging fundamentals that still drive profitable results today: creative, offer, and understanding your target audience.

Every online entrepreneur or digital marketer has heard it: "You need more traffic." It's the lifeblood of any online store. The coveted clicks, eyeballs, and scroll-stopping creatives. But while traffic is the goal, too often the road to getting it is paved with wasted ad dollars, confusing analytics, and disappointing conversions. So, the real question isn't "How do I get more traffic?" Instead, it's "How do I get the right traffic and turn it into loyal customers?" Algorithm changes and platform volatility are norms, not exceptions. But what rarely gets the attention it deserves is the power of timeless principles that withstand trends, updates, and new platforms.

Scaling your ads and creating irresistible offers doesn’t have to be difficult. Learn why your funnel might not be converting and how to improve it. Tap into Chad Hamzeh’s hard-earned wisdom and sharpen your strategy for sustainable growth through paid advertising.

Here are three reasons why you should listen to the full episode:

1. Learn how Chad scaled his first six-figure ad campaign with just a credit card and a dream, and what you can learn from it.
2. Understand the true hierarchy of marketing elements: why offer beats targeting, and how creative is king.
3. Explore how to structure your paid traffic strategy, whether you're a product owner, affiliate, or agency.

Resources

• Chad Hamzeh: Website | Facebook | X | LinkedIn  
• Connect with Chad through his email: [email protected]
• Lifebuzz: LinkedIn  
• DSV2: Website 
• Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Episode Highlights

From Fighter to Traffic Alchemist: The Unlikely Journey of Chad Hamzeh

• Daryl opens the conversation with appreciation for Chad Hamzeh’s unique path—equal parts martial artist and media buyer.
• With 20 professional fights under his belt and millions in digital revenue generated, Chad Hamzeh brings the discipline of the dojo to the digital battlefield.
• Chad Hamzeh first entered the world of marketing out of necessity after returning from Thailand to care for his sick father and support his newly pregnant wife.
• His breakthrough came in 2009 when he launched his first successful Google Ads campaign on a maxed-out credit card, marking the beginning of his journey into traffic generation.

Creative and Offer: The Twin Pillars of Paid Traffic Success

• Chad emphasizes that despite platform changes, two things always matter: the creative and the offer.
• Successful affiliates rotate 3–5 different offers and split test them with tailored creatives per angle.
• For product owners, tailoring how the core product is positioned, bundles, discounts, bonuses, can completely revamp results, ensuring that the target audience finds the offer appealing.
• He explains that even a mediocre ad buyer can succeed with a great offer and compelling creative, but the best media buyer will still fail with a weak offer.

Angles and Pre-Framing: Turning Ads Into Empathy-Driven Stories

• The magic lies in how the product is introduced. This can be done through angles designed to speak to the needs, emotions, and unique identities of particular segments.
• Chad shares an example of a video comparing his product to competitors with a live demonstration that converted cold traffic powerfully, even without a fancy sales page.
• He explains the importance of “pre-framing” someone’s mindset at the ad level, especially with mass market products like supplements or personal finance, ensuring the targeted traffic understands the value of the offer.
• Finding the winning angle becomes the core of scaling. It includes everything down the funnel (landing pages, upsells, email marketing) can be optimized from the winning ad frame.

Building Funnels That Convert

• For beginners, he recommends focusing not on high ticket or webinars, but simple straight-sale offers with 1–2 upsells and optional continuity.
• He explains how one of his most successful supplement funnels averaged over $250 per sale using only product bundle options and one-click upsells.
• Offers are structured using tiered bundles to increase AOV. For example, buy one bottle, buy 2, or buy 3+1 free. It's simple yet effective content marketing strategy.
• Chad notes that they often only begin testing pre-sell or advertorial-type pages later—especially when scaling or if the offer doesn’t convert initially, ensuring website visitors are effectively nurtured.

Facebook vs. Google: The Smart Way to Start a Paid Campaign

• When launching a new campaign, Chad always starts with Google Search for its buyer intent and highly qualified traffic sources.
• He runs competitor brand keyword campaigns to attract already-interested buyers and build custom audiences for Facebook social media marketing strategy.
• Facebook is powerful because of the scalability and engagement. However, it's less predictable with account bans and policy volatility a constant threat.
• Google Search is used to vet proof-of-concept; if sales don’t happen there, it’s a red flag for product/market fit and a signal to adjust SEO strategies.

Long vs. Short Form Creatives: Why Facebook Loves Raw and Real

• Chad dismisses the “rules” around short creatives. One of his best-performing Facebook social media ads was over 8 minutes long.
• Demonstration-style ads, especially for physical products, create interest and naturally drive clicks straight to product pages on an e-commerce website.
• Offers that demonstrate value visually (without hype or heavy claims) can convert on basic Shopify product pages without the need for a full landing page, optimizing traffic to your website.
• Even direct-to-product-page ads worked for Chad when the creative did the heavy-lifting upfront, ensuring high-quality traffic to his online store.

Scaling Profit with List Rentals and News Content

• Chad’s side business mails 80 million emails per month. Most of them centered around curated or original news pieces used to keep users engaged, leveraging email marketing to build a loyal audience.
• One of the foundations of retaining email performance is consistent engagement driven by relevant content (e.g., political polls, trending news), ensuring existing customers stay engaged.
• Advertisers rent Chad’s lists for placements that blend editorial with subtle pitches, producing long-term returns and renewals, improving brand visibility.
• Deliverability and subscriber quality are maintained through high open rates and transparency in email copy, ensuring a steady stream of website traffic.