Have a family? Trying to leave your day job? This call is for you With Chris Mason

Chris Mason and Daryl Urbanski discussed implementing sales and marketing funnels for business success. They emphasized the importance of learning by doing, executing on a single key focus area, and surrounding oneself with like-minded individuals. Daryl and Chris also discussed nurturing entrepreneurial spirit in children, the relevance of direct mail in today's digital age, and the importance of targeting the right audience and using the right media mix. Daryl and Chris highlighted the value of effective marketing strategies, testing and measuring results, and creating value in the family and building entrepreneurial skills.

Here are the reasons why you should listen to the full interview

• Learn how to effectively manage your time while juggling between a full-time job and a growing business.
• Discover invaluable marketing insights, drawing parallels between traditional and online advertising.
• Understand the art of empathizing with your specific market or avatar to maximize relevancy and successfully build trust.

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Interview Highlights:

Entrepreneurship, marketing, and career development with a guest expert

• Daryl Urbanski interviews Chris on his journey from corporate job to consulting business.
• Chris shares tips on sidestepping full-time job without affecting personal life.
• Chris discussed their career path, starting in the entertainment industry with a MySpace page-building business, then transitioning to the corporate world for business skills and knowledge.
• Chris Mason worked in general communication, including writing and technical tasks such as graphic design and website building, and showed quick learning abilities.
• Chris Mason's father was an entrepreneur who ran his own business, influencing Chris Mason's interest in setting their own schedule and running their own company.

Entrepreneurship, parenting, and making money as a family

• Daryl's daughter wanted an American Girl doll for her birthday, so they came up with a plan for her to design and sell bookmarks to save up for it.
• Daryl is proud of his daughter's creativity and determination, and they will pick out the doll together after the interview.
• Daryl Urbanski shares a heartwarming story about a girl selling lemonade and how it relates to entrepreneurship.
• Chris agrees and adds that making entrepreneurship a family thing can make it more fun and enjoyable.

Raising entrepreneurial kids and balancing work and family life

• Chris  discusses teaching children about money by giving them age-appropriate tasks and paying them for their work.
• Chris emphasizes the importance of developing an ownership mentality in employees and new generations of entrepreneurs.
• Chris Mason discusses challenges of balancing family life and business while building consulting firm.
• Chris prioritizes time with family, learns to say no to clients to avoid overcommitting.

Building a business through direct mail and digital marketing with Chris Mason

• Daryl Urbanski shares insights on setting clear expectations for clients and delivering high-quality work.
• Chris Mason finds success in direct mail campaigns for clients, improving response rates through copy and funnel optimization.

Using direct mail and social media for business, with a focus on building trust and expertise

• Chris discusses converting a campaign into an online campaign, piecing together email sequences, and using direct mail as a model.
• Daryl Urbanski agrees, highlighting the similarities between direct mail and online marketing, and the importance of compelling copy in both.
• Daryl Urbanski discusses the importance of market and message match in direct mail marketing.
• Chris shares insights on testing offline media and leveraging online channels for conversion.
• Daryl Urbanski asks about social media use in business, and Chris shares insights on building trust and showcasing expertise.
• Chris Mason explains how healthcare companies can use social media to help people self-diagnose and build trust.

Using social media for healthcare marketing, focusing on providing value and targeting specific pain points

• Chris discusses how to create valuable content for social media, focusing on providing free information and discounts to attract followers.
• Chris emphasizes the importance of targeting a specific problem or issue to make content more relevant and effective.
• Daryl Urbanski emphasizes the importance of providing value and understanding the customer's perspective in marketing.
• Chris discusses the power of social media and Google Trends in understanding market needs and providing solutions.
• Chris Mason highlights the ability to collect data on people's thoughts, feelings, and pain points through online platforms.

Using Amazon reviews to identify market gaps and improve marketing efforts

• Chris uses Amazon reviews to identify gaps in books on a specific topic.
• Chris Mason suggests using visualization techniques to identify repeated words in a transcript.
• Daryl Urbanski highlights the importance of target market research and Avatar creation for successful Facebook ad campaigns.

Focus and productivity, with tips for overcoming shiny object syndrome

• Chris struggles with execution and implementation, but prioritizes follow-through.
• Chris Mason understands the importance of focusing on one key thing to move business forward.
• Chris Mason shares tips on staying focused, including setting aside dedicated time each day to work on the most important task.
• Daryl Urbanski emphasizes the importance of prioritizing the main thing and avoiding distractions to achieve success.

Marketing trends, including direct mail resurgence and multichannel approaches

• Chris practices gratitude by writing down 3 things they're grateful for each day.
• Chris Mason predicts that the inbox will become less cluttered with marketing messages, while the mailbox will have more space.
• Chris predicts direct mail resurgence as competition in mailbox decreases and targeting improves.
• Daryl Urbanski agrees, citing low barrier of entry and abundance of junk in online marketing.
• Daryl Urbanski discusses the importance of multichannel marketing, including radio and podcast sponsorships.
• Daryl emphasizes the value of using a customer's own happy list for mailings, as it provides the best results.

Entrepreneurship, marketing strategies, and family values

• Chris suggests identifying and connecting with parents in the corporate world who are looking for something different.
• Chris Mason wants to make connections with people who have family responsibilities and are looking for inspiration in building a business.
• Chris provides valuable insights on leaving a corporate job and starting a business.
• Chris offers a tool for calculating runway number before leaving a job.
• Daryl Urbanski and guest discuss entrepreneurship, marketing strategies, and personal growth.
• Chris shares three lessons learned and actions to take for personal and business growth.

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