Closing Deals – What’s Next After Your Excellent Copy -With Carlos Redlich

Daryl Urbanski and Carlos Redlich discuss the shifting dynamics between fundamentals and new developments in entrepreneurship and copywriting. They emphasize adapting to changing client needs, mastering the selling process, and leveraging copywriting as a lifestyle business. They also share strategies for securing long-term retainer deals, scaling services while maintaining quality, and scaling business growth through high-ticket sales. Daryl and Carlos emphasize the importance of communication and planning to ensure successful scaling and highlight the need to take ownership of one's financial situation and implement simple steps to overcome it.

Here are the reasons why you should listen to the full interview:

• Learn how to master Carlos's pre-framing technique, which could drastically cut your call time and make your sales process more efficient.

• Discover the art of closing a sale through a three-step process: introduction, the "spill your guts" phase, and then a recap.

• Understand the power of leveraging social proofs and referral partnerships in boosting sales conversions.

Resources:

1. Know more about Carlos Redlich
2. Connect with Carlos on Instagram | Facebook | YouTube
3. Books by Carlos Redlich 
4. Connect with Carlos on LinkedIn
5. For more Informative Interviews Click Here

Interview Highlights:

Copywriting and marketing with a returning guest, Carlos Redlich

• Daryl Urbanski interviews Carlos Redlich, a direct response copywriter and marketing consultant, on his podcast to share insights on copywriting and sales.
• Carlos has worked with hundreds of entrepreneurs, including some of the biggest names, to help them grow their successful businesses.

Closing deals and upselling for freelancers

• Carlos Redlich is focusing on helping current copywriters increase their income to six figures.
• Carlos seen many copywriters struggle with closing deals and making money, rather than relying solely on their writing skills.
• Redlich has partnered with friends and clients to host mansion masterminds, sharing insights on copywriting and traffic generation.
• Daryl Urbanski and Carlos Redlich discuss how to ask for long-term money by pre-framing the conversation and offering retainer deals.
• Carlos shares his strategy for bringing up retainer deals without pressure, listing out two options (5000 or $10,000 per month) and scheduling a call for further discussion.

Growing a business through customer acquisition and retention strategies

• Daryl Urbanski and Carlos Redlich discuss strategies for growing a business through customer acquisition and retention.
• Carlos offers a special deal to a client, saving them $30,000.

Copywriting pricing and scaling for internet marketers

• Daryl Urbanski and Carlos Redlich discuss the benefits of charging clients upfront for copywriting services.
• Daryl and Carlos believe that clients are more likely to trust and continue working with a copywriter who has been paid in full.
• Daryl Urbanski and Carlos Redlich discuss scaling their services to $10,000 per month by offering unlimited support and bringing on junior copywriters to help with work.
• Carlos Redlich shares strategies for closing deals, including offering a percentage of the deal to a partner and bringing on junior copywriters to help with work.

Copywriting and marketing strategies for generating leads and sales with Carlos Redlich

• Daryl Urbanski and Carlos discuss the importance of closing deals and building a team.
• Copywriters often struggle with marketing and sales, leading to missed opportunities.
• Long-form sales letters can generate leads, but phone sales are crucial for closing deals.
• Carlos shares his strategy for connecting with potential clients: build relationships and offer value without appearing pushy.
• Carlos emphasizes the importance of being honest and transparent in his interactions with clients.
• Redlich highlights the benefits of converting clients into friends, as they are more likely to say yes to future requests.

Maximizing copywriting income through upselling and existing customer spending

• Existing customers spend more with ease.
• Focus on upselling for higher profit margins.

Referral partners and closing sales

• Carlos shares a 9-step process for closing sales calls under 30 minutes.
• Carlos leverages referral partners to generate leads and close deals.
• Referrals are a powerful marketing tool, as seen in Carlos' successful referral process.

Copywriting sales strategy with pre-qualification and recapping

• Daryl Urbanski and Carlos discuss how to approach potential clients in a professional manner.
• Carlos emphasizes the importance of prequalifying clients with a price and possible deadline.
• Carlos Redlich uses active listening to build rapport and ensure understanding during sales calls.
• Carlos recaps what the customer says to confirm their needs and make them feel heard, leading to increased trust and sales.

Creating a sales page and marketing strategy for a client

• Carlos presents a proposal based on the client's feedback and gets their commitment.
• Carlos provides a guarantee for the service and seeks confirmation from the client.
• Carlos pitches his copywriting services to a potential client, emphasizing his ability to deliver results and build a long-term relationship.
• The client expresses interest in working with Redlich, but also mentions the difficulty in finding a good copywriter, leading Redlich to offer a retainer option.

Copywriting strategies for financial publishers

• Daryl Urbanski and Carlos discuss how to close high-paying clients through referrals and onboarding processes.
• Daryl and Carlos emphasize the importance of qualifying leads, practicing on fake ones beforehand, and building relationships to secure long-term deals.
• Carlos cold-emailed 90 financial publishers, generating responses and small projects.
• Carlos was honest about his experience, but showed interest in the industry and willingness to learn.

Charging high fees for copywriting services and creating a sustainable business model

• Daryl and Carlos discuss the "sledgehammer" approach to copywriting, including cold emailing and charging higher fees for results-driven marketing.
• Daryl Urbanski and Carlos discuss ways to create a sustainable, predictable means of ongoing new contracts for their businesses.
• Daryl and Carlos share their perspectives on charging higher prices for their services, and the importance of putting it into perspective for clients.

Building a high-income business through copywriting and managing a team

• Carlos emphasizes the importance of having a high bank account balance to avoid financial difficulties and gain negotiating power.
• Daryl Urbanski agrees and adds that having a large bank account can help avoid bad deals and put one in a position of power.
• Carlos outsources copywriting work to trusted colleagues, keeping his workload manageable while still closing deals.
• Carlos refers clients to colleagues for writing, earning a referral fee while maintaining a focus on closing deals.

Copywriting as a lifestyle business, scaling through remote controlled selling

• Carlos and Daryl Urbanski discuss the importance of closing deals and scaling money through remote controlled selling.
• Daryl and Carlos emphasize the value of having a well-organized swipe file and customizing copy for each client.

Sales, marketing, and money mindset with a focus on overcoming shame and embarrassment

• Daryl Urbanski discusses shame and embarrassment around sales and marketing.
• He emphasizes the importance of recognizing opportunity and delegating tasks.
• Urbanski encourages listeners to help people and not be ashamed of sales.
• Daryl Urbanski and Carlos discuss their views on money and motivation.
• Urbanski believes money can buy happiness, while Redlich gives it away for free.
• Daryl and Carlos agree that money provides opportunities for personal growth and helping others.

Finding prospects and turning them into customers

• Daryl Urbanski discusses the importance of taking ownership of one's financial struggles and finding ways to improve one's financial situation.
• Carlos shares his nine-step process for closing deals and turning customers into friends, emphasizing the importance of being invested in one's clients' success.
• Carlos shares valuable insights on personal growth and business success.
• Daryl Urbanski appreciates Carlos as a friend and mentor, and invites listeners to reach out for help.

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