Businesses everywhere are adopting an automated sales process from start to finish. But copywriting and emails can only get you so far. People are missing one aspect of the sales process — the sales presentation. But traditional one-on-one calls and face-to-face pitches are costly in terms of time and effort. Our guest today shares where the future of online seminar for marketing for a business lies: free webinar.
In this episode, Daryl Urbanski joins us. He’s a veteran business coach who helps people craft their own sales webinars. He talks about strategies for making your own automated sales webinar. Webinars can feel robotic and detached, but it’s just the beginning. There’s a way to retain the human element in it — as if it were a live presentation.
At the end of this episode, leaders will be able to jumpstart their webinars for marketing.
Here Are Three Reasons To Listen To The Full Episode:
- Discover how automated webinars can boost your sales and professional development.
- Find out the three actionable tips for starting your own sales webinar and remote learning.
- Learn how you can use small ideas to scale them into huge gains.
Resources
- You may connect with Daryl on Facebook | Youtube
- For more Informative Interviews Click Here.
Episode Highlights
Daryl Urbanski: Background in Marketing for a Business
- Daryl is a direct response database automation marketer, especially for webinars.
- He helps businesses generate leads and sales. His new mission is to create 200 new multimillionaire business owners who solve real problems with entrepreneurship.
- Some subject matter experts are afraid to discuss strategies and share about their business.
- Daryl was a senior marketing director, where only a handful of people were involved in the department.
- With the company struggling, Daryl knew his goal was to leverage it with automation. That’s how he got started as a direct response database automation marketer.
Daryl Urbanski: The Future of Marketing for a Business
- Unlike digital games, an informational webinar is much simpler.
- Direct response marketing used to be about going door-to-door. It was later streamlined by canning and cloning sales presentations.
- A sales letter will never convert your target audience. But it can leverage businesses.
- With webinars, you can mimic in person sales presentations or live events without needing to be present.
- Before turning to StealthSeminar, Daryl used another data analytics software. This led to many challenges because of the lack of customer care.
Daryl Urbanski: Scale Fast with Effective Webinar
- Many copywriters put on their business hats when making a content marketing letter. But doing so reduces their human touch.
- Daryl found that selling face-to-face to 100 potential customers first before writing a sales letter works the best.
- The process is the same for preparing a sales webinar. You need to look for what is working and refine it further.
- Tracking what happens during your webinar is crucial. Check at what point you’re losing people. How can you decrease your losses?
- Understand how people behave and don’t waste their time. Don’t use the same presentation for a follow-up with your prospects.
Tactics Change but Humans Don’t
- Tactics are constantly evolving, but principles don’t. As such, it’s essential to understand the psyche of new customers.
- That’s also why you have to follow your prospects and the relationships you have with them.
- Once you do enough sales presentations, you will begin to see patterns that you want to can or clone.
- If enough people come to your webinar, your conversion rate stabilizes.
- However, nobody wants to be part of a robotic process. That’s where having a simulated live webinar is beneficial.
Business Strategies and Philosophy
- To help a company earn half a million in a month, Daryl made three iterations of a webinar.
- At some point in your business, you’re going to need to have consistent and profitable numbers. Sound business skills are crucial as well.
- Experiment with new ideas. Even if you have a format that works, it can become obsolete.
- For Daryl, businesses are not meant to sell trinkets but solve problems for people.
3 Tips for Utilizing a Webinar
- Tip 1: Do your presentation live and see that it works. Make sure that you have a good presentation before you automate it.
- Tip 2: See what other people are doing. Marketing can be formulaic, but there’s a progression to things.
- Tip 3: Find a mentor. You don’t know what you don’t know. When you know better and are surrounded by better, you do better.
- Tune in to the full episode to know more about Daryl’s experiences with mentorship!
Small Ideas, Big Gains
- Always look for ways to change and improve.
- If you’re not getting the numbers you want, look closely into what’s happening in your process. It's either a traffic or conversion problem.
- Start small; make sure it works and that it’s repeatable and duplicable. Have people or mentors who can teach and guide you along the way.
- There are only three ways to grow a business. Get more customers. Get customers to buy from you more often. Get them to spend more every time they buy.
- You don’t know what you don’t know, and you do better when you know better.
Two Powerful Quotes
“It comes down to understanding human psychology and behaviour and what real people do. A lot of Internet marketing and people get sucked into shiny objects… But you really do need to be in this perspective of your prospect and understand how they are going to actually feel, respond, and react to what you’re doing.”
“A business solves problems for people. A business doesn’t sell trinkets or gadgets or whatever. You actually are in the world to provide a solution that makes someone’s life better.”
About Daryl Urbanski
Daryl Urbanski is an entrepreneur, speaker, marketing expert, business coach, author, and podcaster. As the founder of Best Business Coach, he has helped businesses make seven figures income. He's passionate about teaching others to create successful businesses.
To help people, he has written several books. It includes Ancient Secrets of Lead Generation and Primitive Business Tools for Success. He's the host of The Best Business Podcast. He features inspiring thought leaders to help people scale up their businesses.
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Expertise: Business Growth, Sales, Marketing Automation, Leadership
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