The conversation centered around the challenges women entrepreneurs face in scaling their sales efforts and breaking through their inner glass ceilings. Daryl Urbanski and Dr. Nadia Brown emphasized the importance of addressing these issues, having processes and training systems in place, and building a scalable business with a sales team. They also discussed the value of structured sales conversations, mastering sales conversations, and understanding the needs of potential customers to provide personalized solutions. Additionally, they highlighted the importance of effective follow-up strategies and lead quality in improving sales outcomes.

Reasons Why You Should Listen to the Full Interview

• Learn how to build your lead quality and customer conversion with Dr. Brown’s golden rule
• Discover the importance of understanding lifetime customer value in business and how it can catapult your success
• Learn the secret sauce to results in any business space: Taking Action

Resources

• Dr. Nadia Brown’s Coaching Program and Workshops
• Dr. Nadia Brown’s  LinkedIn | Facebook | Instagram
• For more Informative Interviews Click Here.

Interview Highlights

Sales strategies, trust, and closing deals

• Dr. Nadia Brown discusses inner glass ceiling and self-sabotage in entrepreneurship.
• Brown sees trending topics in entrepreneurship include building profitable, sustainable businesses.
• Entrepreneurs struggle with delegating and trusting sales reps.
• Dr. Nadia Brown Sales reps need to bring their personalities and share their story.
• Dr. Nadia Brown Identify the type of salesperson you need for closing.
• Dr. Nadia Brown provides a conversation guide for sales teams to structure their conversations and lead to natural closes.
• Dr. Nadia Brown emphasizes the importance of asking questions to help prospects identify their needs and lead to a natural close.

Sales call audits, hiring sales reps, and lead generation

• Dr. Nadia Brown provides sales call audits for clients, helping them improve their sales techniques.
• Dr. Nadia Brown advises business owners to delegate tasks to a team to free up time and focus on leadership.
• Daryl Urbanski emphasizes the importance of investing in people for business success.
• Daryl offers guidelines for hiring and keeping sales reps busy, avoiding common pitfalls.

Importance of business owners knowing how to sell their products/services

• Understanding business ebbs and flows and generating leads is crucial for entrepreneurs.
• Daryl Urbanski emphasizes the importance of a business owner knowing how to sell their product or service.
• Dr. Nadia Brown agrees and adds that it's crucial to understand the needs of clients and find good fits for the company.

Importance of sales and marketing in business

• Businesses need a "Rainmaker" to bring in leads and sales.
• Daryl Urbanski emphasizes the importance of understanding the target market and their pain points for a successful business.
• Daryl believes that a proven sales process is crucial for converting leads into sales, and he is willing to help business owners improve their sales skills.

Lead quality vs. lead generation, importance of qualifying leads

• Dr. Nadia Brown Improve lead quality by weeding out unqualified leads through assessments or applications.
• Dr. Nadia Brown Qualified leads are those who fit the avatar and are ready to do the work.
• Dr. Nadia Brown discussed qualifying leads based on their level of readiness for a sales conversation.
• Generating leads can be different from qualifying them for a sale, the speaker said.

Sales strategies, including 100 conversations for lead generation

• Daryl Urbanski discusses the importance of understanding the target audience and their pain points for successful marketing.
• Daryl emphasizes the need to be where the people are and engage with them to generate leads and build a business.
• Daryl Urbanski suggests having 100 conversations with prospects in 30 days to learn about sales and improve conversion rates.
• Dr. Nadia Brown advises taking action and having face-to-face conversations to overcome fear of sales and build muscle for effective selling.

Sales strategies and customer value

• Nadia Brown shared their struggles with sales, including fear of asking for money and making mistakes.
• Daryl Urbanski provided insights on the importance of lifetime customer value and overcoming objections.
• Daryl Urbanski emphasizes the importance of face-to-face conversations for businesses.
• Daryl believes that understanding lifetime customer value is crucial for justifying sales efforts.
• Daryl Urbanski suggests creating a beta program for leads that cannot be sold on a high-ticket offer, and offering a referral fee for successful referrals.

Sales techniques for consultants, emphasizing on building rapport and addressing objections

• Nadia Brown emphasizes the importance of a powerful introduction and asking questions to understand the prospect's needs.
• Nadia Brown addresses common objections and provides responses to address them, moving the conversation towards a close.
• Daryl Urbanski emphasizes the importance of creating a win-win relationship in sales conversations.
• Daryl encourages listeners to invite people to try their products or services, rather than directly asking for a purchase.

Sales strategies and reviewing conversation guides

• Nadia Brown has many conversations with people who are hesitant to take the next step, often due to fear or nerves.
• Daryl Urbanski emphasizes the importance of asking questions in the beginning to disqualify unqualified leads and save time.
• Daryl Urbanski recommends reviewing conversation guides at combo guide 
  Test Prep Tutoring | Online Test Preparation | The Princeton Review

Email marketing and follow-up strategies for business success

• Successful clients prioritize follow-up and referral requests.
• Daryl Urbanski emphasizes the importance of staying in touch and building relationships through email updates, even if it's just to share what's new in one's life.
• Urbanski suggests segmenting lists based on how people joined the list, such as through a giveaway or an ebook, and tailoring the content accordingly.

Building an email list for sales and maintaining relationships

• Urbanski highlights the power of email lists for sales, citing a $1,000 sale to a former student 7 years after initial interaction.
• Daryl Urbanski emphasizes the importance of having a mission and staying true to it, even when transitioning to new products or services.
• Daryl believes that building a list around a topic can help individuals stay connected with their audience and achieve their goals.

Sales and marketing strategies for business growth with Dr. Nadia Brown

• Daryl Urbanski encourages listeners to take the 100 conversation challenge to improve sales processes and lead quality.
• Daryl Urbanski and Dr. Nadia Brown discuss fundamental business tips and the importance of taking action.
• Dr. Nadia Brown shares three lessons learned and what they can implement in the next 24 hours to help their business.

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