The conversation revolved around the importance of surveys in guiding business decisions, with Ryan Levesque and Daryl Urbanski emphasizing the need for effective survey design to gather valuable insights from customers. Personal experiences with book signings and recognition were shared, and the effectiveness of intensive training and scaling businesses through effective traffic and conversion strategies were discussed. Daryl and Ryan also touched on the value of books in personal development and business success, as well as the challenges of achieving financial freedom and the importance of finding a balance between financial security and personal fulfillment.
Here are the reasons why you should listen to the full interview:
Discover how to leverage Ryan's 'Ask' methodology in your business strategy.
Learn how to design efficient survey funnels from start to end.
Understand the different types of surveys and their specific applications.
Resources
- Connect With Ryan Levesque on Facebook
- The ASK Method Company
- For more Informative Interviews Click Here
Interview Highlights
Using surveys for business success with a bestselling author Ryan Levesque
- Ryan Levesque shares his success story, from Wall Street to multimillion-dollar online publishing business.
- Ryan Levesque's book became a number one bestseller, selling over 50,000 copies through June.
- Ryan Levesque emphasizes the importance of asking the right questions to guide decision-making as a marketer or business owner.
- Ryan Levesque describes feeling overwhelmed by the experience of seeing their own book in an airport, finding it surreal and exciting.
- Ryan Levesque shares their own experience of finding their book in a bookstore, feeling a mix of shock and excitement at the recognition.
Using surveys to generate leads and revenue for businesses
- Daryl Urbanski acknowledges Ryan Levesque's hard work and the value of their methodology.
- Ryan explains the depth of their methodology, likening it to an onion with multiple layers.
- Daryl Urbanski's quiz-based lead generation method has generated $180,000 in revenue daily across 20-23 markets.
- Daryl Urbanski's intensive training program has a sold-out waiting list and is a "no-brainer" investment for the right business.
The effectiveness of surveys in marketing, with a focus on segmenting audiences based on their responses
- Ryan emphasize the value of books in personal development and business success.
- Daryl and Ryan recommend "Thinking Grow Rich" as a must-read book for achieving success.
- Ryan Levesque explains that surveys can be used to segment people based on their entire response, not just one or two questions.
- Daryl and Ryan discuss the limitations of using surveys to segment people, including the potential for oversimplification.
- Ryan transformed business by creating customized sales letters for different plant care needs.
Surveys and quizzes for market research and lead segmentation
- Ryan explains how to use a scoring algorithm to segment people into different groups based on their responses to multiple questions.
- Daryl Urbanski asks how many answers are needed before determining enough data has been gathered, and Ryan mentions there is no default answer but it's a continually evolving process.
- Ryan describes two types of surveys: deep dive survey (500 responses) and micro commitment bucket survey (quiz)
- Deep dive survey gathers market data to design tailored solutions, while micro commitment survey segments and provides customized solutions
Scaling online businesses through quizzes and tailored marketing
- Online quizzes help tailor solutions to clients' needs.
- Ryan Levesque shares insights on scaling traffic and conversion for businesses.
Monetizing traffic through quizzes and offering free "band-aid" solutions before selling paid solutions
- Ryan explains how to create a successful quiz funnel, offering value in exchange for email addresses.
- Ryan Levesque provides an example of a quiz funnel for weight loss, offering free information and a paid program for those interested.
- Ryan explains monetization strategy for quiz platform, targeting specific audience segments.
Advertising strategies for businesses, focusing on risk tolerance and lifetime customer value
- Ryan explains how targeting smaller audiences with higher ROI can lead to lower overall ROI.
- Proactive skincare company loses money for 18 months before breaking even.
- Businesses need to know their lifetime customer value to invest in advertising accurately.
- Knowing numbers allows businesses to confidently invest in advertising, not just buying traffic.
Trade-offs between growth and profit in business
- Daryl Urbanski agrees that growth and profit are diametrically opposed forces, and reinvesting profits is necessary for growth.
- Ryan Levesque highlights the importance of willingness to reinvest profits into a business for growth, and the trade-off between growth and profit.
- Impact becomes a priority after financial freedom.
- Significance and purpose are needed after achieving financial freedom.
Building a successful business through impactful marketing and team building
- Daryl Urbanski emphasizes the importance of impact and leaving a legacy in business.
- Ryan appreciates Daryl Urbanski's decision to give away podcasts for free, as it makes a difference in people's lives.
- Ryan Levesque's company teaches a lead acquisition strategy to businesses, focusing on education rather than entering new markets.
Hiring, outsourcing, and building a business with a focus on finding passionate fans and leveraging consulting work for quick income
- Hiring passionate fans of your business can lead to more success than hiring a "hired gun" for social media.
- Consulting can provide quick money, then enter one of three big markets (health, wealth, or relationships) and send people to top-performing affiliate offers based on their quiz results.
- Diagnosis and prescription are crucial, and Ryan's approach can help people find the best affiliate offers for their needs.
Promoting a book using a promo code and listener questions
- Offering free copies of a book to listeners who use a promo code.
- Ryan expresses gratitude and appreciation, while Daryl Urbanski seeks to help them with their challenges.
Expertise: Business Growth, Sales, Marketing Automation, Leadership