Attracting customers has not been easier with the help of Facebook ads. With billions of users, Facebook offers a massive audience for you. You can drive real results for your business there. You can leverage Facebook's targeting options.

In this episode, Dennis Yu joins us. His focus has been for the youth. He focuses his programs around helping students to grow their expertise. But it doesn’t mean that adults won’t learn from him. He provided us with many tips for success.

Here are three reasons why you should listen to the full episode:

1. Gain knowledge about how Facebook advertising works.
2. Discover the latest trends, best practices and tactics for creating effective ads.
3. Learn how to target your audience, measure the success of your campaigns, and create Facebook ads.

Resources

1. Follow Dennis Yu On Facebook.
2. Follow on Twitter
3. Founder of Blitzmetrics
4. Social Media Strategy to Drive SEO. by Dennis Yu 
5. For more Informative Interviews Click Here.

Episode Highlights

Dennis Yu Start With The Basics

• Understand Facebook advertising platform and its features.
• Set up a Facebook page and Facebook ad account.
• As a Facebook ads manager, familiarize yourself with ad formats and ad placement. Do you want to run Facebook ads, Messenger ads, collection ads, or video ads?
• Set up tracking and measurement tools to track ad performance.
• Create a clear advertising campaign objective, ad format, and budget plan.
• Develop and test ad creatives before scaling campaigns. Facebook ads cost a lot. So curate what you put on the platform.

Prioritize Your Brand Platforms

• Determine who your ideal Facebook users are and what platforms they use.
• Develop a strategy for each platform, including Facebook Ads.
• Ensure that your brand messaging is consistent across all platforms.
• Track the performance of your Facebook ads campaign and adjust as needed.
• Prioritize your ad spend based on the platform that generates the best ROI.

Foster Customer Links

• Personalize your interactions with customers to increase loyalty.
• Encourage two-way connection with customers through feedback mechanisms.
• Respond to customer inquiries and concerns to show that you value them.
• Implement loyalty programs to reward and recognize customers.
• Show appreciation for customers through special offers or events
• Provide value to customers through education or other relevant information.

Dennis Yu Knowledge Sharing

• Encourage group effort among team members to share knowledge.
• Create and maintain documentation of best practices and strategies.
• Provide training to new team members and encourage ongoing learning.
• Encourage cross-functional knowledge sharing between different departments.
• Share success stories and case studies to inspire and inform others.

Learn, Do, Teach

• To use Facebook paid ads, it is important to first understand the platform's advertising policies
• Keep up-to-date with changes in the Facebook Ads platform.
• Research your target audience and the type of content that resonates with them.
• Create a clear and concise advertising goal and strategy.
• Utilize Facebook's targeting options to reach the right audience.
• Share your knowledge and experience with others to help them use Facebook paid ads for their own business.
• Offer tips and best practices for creating successful ad campaigns.

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Dennis Yu Believe In Yourself

• Confidence in your abilities is crucial when it comes to using Facebook paid ads.
• Trust in your advertising goals and strategy. Don’t be afraid to try new things.
• Believe in the value you're offering to your target audience through your ads.
• Recognize that failure is a natural part of the advertising process. But don't let it discourage you from trying again.
• Embrace the learning process and continue to educate yourself about Facebook's advertising platform.

Stop Consuming, Start Creating

• In the world of Facebook paid ads, it's important to move beyond just consuming information. Start creating and implementing effective ads.
• Instead of reading about advertising best practices and tactics, take action. Start experimenting with different ad formats, targeting options, and messaging.
• Focus on creating appealing and high-quality ad content that resonates with your audience.
• Make data-driven decisions. Continuously optimize your ad campaigns based on performance.

About Dennis Yu

Dennis Yu is a Facebook marketing expert. He is the co-founder and CEO of BlitzMetrics. It is a marketing company which partners with schools to train young adults. His favorite Proverb quote is: “Success has many fathers, failure is an orphan.”

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