Finding your calling rarely happens where you expect it. For David Sanchez, it began in the middle of an emergency room. As an ER nurse, he saw the pain of addiction and the limits of a system that often sent people back into the same cycle. That experience sparked a new mission in healthcare business. He set out to create better solutions for both patients and providers, blending compassionate care with smart, sustainable business practices.
In this episode of The Best Business Podcast, host Daryl Urbanski talks with David about that journey. David is the founder of Digitalis Medical and Miracle Recovery. These are ventures born from his nursing background and firsthand work with addiction recovery. His story goes beyond building a marketing agency. It is about using purpose-driven strategy. He helps treatment centers grow in ways that are ethical, affordable, and effective. Along the way, he shares lessons in leadership, resilience, and faith.
Addiction and recovery are about more than numbers on a chart. They are stories of struggle, hope, and the determination to change. At the heart of it all is the belief that business can be both compassionate and powerful. Tune in to hear how vision, discipline, and love can turn that belief into real impact.
Here are three reasons why you should listen to the full episode:
- Learn how to ethically market a healthcare business in one of the most competitive digital landscapes using patient-focused strategies.
- Understand how a deeper purpose rooted in compassion and service can energize entrepreneurship, even without business experience.
- Reflect on time management, team building, and personal development habits from someone juggling six kids, a thriving business, and a life of faith.
Resources
- David Sanchez: LinkedIn | Facebook
- Digitalis Medical: Website | LinkedIn | Facebook | X (Twitter)
- Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.
Episode Highlights
How the ER Sparked a Healthcare Business Journey
- The emergency room is a place of urgency, heartbreak, and resilience, where lives can change in minutes.
- Amid the chaos, the recurring presence of addiction reveals a deeper crisis that medicine alone cannot solve.
- Enter David Sanchez, a former ER nurse who witnessed this cycle firsthand and chose a different path.
- His journey into healthcare business reflects the urgent need for better solutions.
- These solutions must unite compassion with sustainable healthcare practices.
From Passion to Practice: Launching a Recovery Center with Purpose
- Recurring overdoses and the lack of support for uninsured patients pushed David to start a recovery center.
- Early challenges included forming a healthcare business, creating care systems, and handling marketing without prior experience.
- Marketing proved the hardest, with Google Ads clicks exceeding $100 and draining resources quickly.
Why Most Marketing Agencies Fail Healthcare Clients
- David recalls hiring a marketing agency that lacked transparency, failed to deliver, and showed unethical behaviour.
- He stresses that doing marketing right means accurate data, transparency, and patient-first messaging.
- High acquisition costs within the healthcare business demand precise tracking of every touchpoint, from SEO to intake.
- Tools like GA4 reveal the non-linear patient journey, insights many providers still overlook.
Growth Hacking with Ethics and Empathy
- In addiction recovery, finding marketers who know the industry and operate ethically is critical.
- Marketing is not limited to ads. Partnerships, media coverage, and community trust can be more effective.
- Businesses need visibility, but never at the expense of mission or integrity.
- Founders are urged to confirm product-market-message fit before investing heavily in ads.
Time, Energy & Purpose: Running a Mission-Driven Business with Six Kids
- David shares the challenge of raising six children while running two organizations.
- He relies on time blocking, planning, and consistent routines to manage family and work.
- His mornings include Bible study, workouts, and family time, structured to create clarity and purpose.
The 80/20 CEO: Tasks That Really Move the Needle
- David applies the 80/20 principle to focus on the tasks that drive results in revenue, people, and operations.
- He invests in his team through mentoring, Slack huddles, and mini-trainings that compound over time.
- By avoiding long meetings, he creates space for deep, focused work.
- Delegating one skill per week adds up to 50 tasks offloaded each year, a powerful growth multiplier.
Systems, Checklists & Scaling without Chaos
- Turning custom work into productive services gave David’s agency stability and scalability.
- Drawing from martial arts training models, he built systems that deliver consistent results.
- Checklists and clear processes reduce errors and keep performance high.
- Training one new skill each week equips the team with cumulative strength.
Faith, Identity & Renewing the Entrepreneurial Mind
- Business growth, like recovery, often requires replacing toxic thoughts with healthy ones.
- Inspired by Switch On Your Brain, David teaches the power of reshaping mental patterns.
- Neuroplasticity makes new habits and narratives possible. You are not your fear or failure.
- Practices like prayer, meditation, and emotional awareness build resilience in leadership.
Building a Healthcare Business with Purpose and Impact
- David believes AI has its place in healthcare business but insists human creativity and ethics remain vital.
- Addiction may persist, but love, leadership, and faith offer hope for lasting change.
- Entrepreneurs can leave legacies of service and trust that outlast profits.
- Businesses rooted in values like faith, compassion, and integrity earn loyalty and outperform over time.