Many businesses struggle to discover innovative ways to boost website traffic. There is a plethora of incorrect information online on how to get more visitors, which might lead to a repeat of the same stale techniques and none of the promised results.

In this episode, Chad Hamzeh joins us to share tried-and-true strategies that even rookies in advertising can do to generate traffic. He also explains the relevance of offers and creative in crafting a successful campaign. Finally, Chad imparts why you should value customer experience above all else in building a thriving business.

If you’re looking for timeless tips on generating traffic, this episode is for you!

Here are three reasons why you should listen to this episode:

1. Discover how you can use Facebook ads to convert traffic.
2. Learn to use offers and a creative angle to boost your traffic.
3. Understand why targeting and testing are vital to success.

Resources

• Lifebuzz
• The Godfather Of Internet Marketing Shares His Words Of Wisdom with Ken McCarthy
• Traffic Blackbook 2.0
• DVS2
• Connect with Chad Hamzeh: Email | Facebook
• For more Informative Interviews Click Here

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Episode Highlights

Chad Hamzeh, The Affiliate Marketer

• Chad Hamzeh came from a family of entrepreneurs. 
• After a business that didn’t do well, he became a business analyst for a telecommunications company. 
• He realized he wanted to pursue mixed martial arts and moved to Thailand to receive proper training.
• Chad Hamzeh moved back to Canada to take care of his father who had cancer. 
• He got into marketing to support the needs of his father and wife.

Converting Traffic  

• The easiest way to convert traffic is through Facebook ads.

Chad Hamzeh:: “The biggest things that you can influence, regardless of the traffic source [and] assuming the traffic source is not filled with bots and a bunch of crap, like it’s a real traffic source, is the creative and the offer.”

• Structure and optimize offers to get the highest earnings per click (EPC).
• Being creative means choosing and using the right ad. 
• Targeting is crucial, but the offer is the most important aspect of converting traffic. 
• Use split testing to get the best offer and ad.

Creative and Offer

• Working with mass offers means you can target broadly. Niche products need a special type of targeting. 
• The creative drives the angle.
• Find a creative angle that works, then focus on tweaking the offer.

Traffic for Rookies

• Affiliates begin by testing four to five angles on an offer and testing a separate landing page on each angle.
• If you’re starting from scratch, observe click-through rates (CTR) and bid conversions on Facebook.
• It’s more expensive when you’re starting since you need to figure out an offer structure and creative angle that works.

The Landing Page

• It’s not necessary to set up a landing page. Instead, focus on your ad platform. 
• Landing pages are made when marketers don’t have control over the offer. 
• A pre-sell article helps increase conversion. 
• Pre-frame people using your ad, and then focus on targeting.

Targeting the Right Vicinity

Daryl: “As long as you’re starting off targeting in the right vicinity, you might not make a positive ROI, but you should be able to get data you can optimize from, as long as you’re pointed in the near vicinity.”

• Chad Hamzeh company creates interesting offers that help in sales generation.
• It’s a challenge to promote products to a broad audience since you cannot collect leads.
• Optimize your ad for your ideal market. 

The Price Point

• The price point depends on your floating cash and cash flow. 
• For beginners, a straight sale with an optional continuity is preferred.
• After the initial sale, you may set up a one- to two-click upsell.

Shortest Path to Testing and Success

• VSL is recommended to generate email traffic. 
• You don’t need to take all niches to Facebook because of the platform’s compliance policy. 
• For some products, it’s best to set up an e-commerce page with CRO optimization.
• Use Google Search as your first traffic test and bid on competitor keywords to build custom audiences.

On Google and Facebook

• Google Search helps you determine the demand and profit of your product.  
• For Chad, Facebook is a traffic source in itself already.

Chad Hamzeh: “I still tell people: stress the creative and the offer because those you’ll still have control over later on and let Facebook’s AI do its thing.”

Managing Your Email List

• Concentrate on engagement. 
• When sending an email, make sure it includes promotional and current events content. 
• Sending out trending news to your email list results in a high click rate.
• Ads drive e-commerce, whereas buyers drive email lists.
• Find the right balance in sending out emails. You don’t need to send a lot to your potential market.

Understanding Advertising

• You can make money by understanding how paid advertising works.
• Knowing the fundamentals of paid advertising allows you to get the results you want.

Key to Success

• Creative and offer are important in converting traffic. 
• However, prioritize customer experience above all else. 
• No amount of paid marketing can outrun a poor reputation.

About Chad Hamzeh

Chad Hamzeh is a renowned traffic expert and mentor. He began his online advertising career in 2009 as a CPA affiliate marketer specializing in Google display network and Facebook ads. He later founded Lifebuzz, a publishing site that reached the Top 50 of all sites in the US at some point. 

Across client and in-house projects, he now has businesses that have driven nearly 700 million unique visitors and over 200 million in sales. Currently, Chad owns an in-house e-commerce brand and still manages email campaigns and list rentals on the house list for large advertisers.

Apart from being a traffic expert, he’s also a talented athlete with 20 professional fights between MMA and Muay Thai and still trains Ju Jitsu to this day.

You can connect with Chad Hamzeh through his email or Facebook. 

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