How can you reach out to a powerful podcast, and make an impactful impression? That's what our riveting interview with the knowledgeable and insightful Esther Kiss, a renowned publicist, is all about. As an expert in marketing and publicity, Esther shares practical steps and key resources needed to connect, not just with any podcast, but those that count. This interview is for anyone seeking to elevate their voice, brand, or message through the powerful medium of podcasting. By listening to this interview, you will be armed with insider tricks of the trade, equipping you to set a robust funnel, and successfully reach some of the most affluent segments of the population – podcast listeners.
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Here are the reasons why you should listen to the full interview
Learn how to effectively approach and connect with leading podcasts.
Discover the two essential components needed to make a memorable impression: a headshot and a concise bio.
Understand the importance of having both marketing and publicity mechanisms in place to achieve the best results.
Resources
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Ancient Secrets Of Lead Generation
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Interview Highlights
Approaching power channels -Esther Kiss
Developing the right tactics to approach podcasts, even if they don't have contact info available.
Understand how positively setting up connection without monetary compensation affects your image.
Essentials for creating a presence: Headshot and Bio
Learn why a high-resolution, professional headshot is crucial in creating a positive impression
Getting insider tips on writing a precise, impactful bio
Tapping into the affluent podcast listener resources
Differentiating the types of podcast based on listeners' profile for targeted publicity.
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Gaining insights into the affluent lifestyle and preferences of podcast listeners
The necessity of having a robust funnel setup
The integral role a publicist plays in educating their clients about the importance of a sales funnel.
Getting the right balance between marketing and publicity efforts for maximum results.
Remember, “To really catch some big pockets of people, you need to break down your target into categories”, says Esther. An insight that further stresses the importance of targeted publicity over generalized efforts. Learn this and much more in our full interview.