Daryl Urbanski and Esther Kiss discussed how to leverage media exposure for personal branding and business growth. They emphasized the importance of credibility, having a conversion mechanism in place, and crafting a compelling media message. They also shared strategies for small business owners to gain media exposure, including understanding one's credibility, leveraging media exposure for business growth, and building a strong online presence. Overall, the conversation highlighted the value of media exposure in establishing credibility and growing one's personal brand or business.

Resources

1. Esther's Official Website
2. Follow Esther Kiss on Facebook | Youtube
3. Follow Esther Kiss on LinkedIn
4. For more Informative Interviews Click Here

Episode Highlights

PR and media training for entrepreneurs and experts

• Esther Kiss shares her journey from a 7-year-old entrepreneur to a PR powerhouse.
• Esther Kiss started an agency to connect experts with media opportunities, resulting in seven-figure results for clients.
• Daryl Urbanski agrees that publicity alone is not enough, and a strategy is necessary to monetize media appearances.

PR strategy for small business owners

• Assess your credibility and conversion mechanism to determine media outreach strategy.
• Focus on traditional media for broad credibility, then niche podcasts/YouTube for targeted audiences.
• Esther Kiss shared tips on how to get featured in news publications, such as following journalists and pitching brand new ideas.
• Angela Williams, a licensed psychotherapist and leadership coach, was featured in two news publications within a day, with her name and expertise mentioned five times in one article.

Media training, message refinement, and credibility building for businesses

• Daryl Urbanski and Esther Kiss discuss the value of podcast interviews in building relationships and generating leads.
• Esther shares a success story of how her podcast interview led to a book deal for her client seven years later.
• Esther Kiss suggests practicing media training to improve on-camera presence and message delivery.
• Identifying and understanding the needs and desires of the ideal client is crucial for crafting a clear and compelling message.
• Esther Kiss suggests building credibility through media interviews to establish trust with potential clients.
• Daryl Urbanski highlights the importance of credibility in overcoming objections and establishing trust with clients.

Building credibility and positioning as an expert in a niche market

• Daryl discusses income earning ladder, from generalists to celebrities.
• Esther Expert positioning is crucial for recognition and credibility.
• Esther Niche offers can benefit from media exposure and credibility.

Using media features to boost marketing efforts

• Daryl Urbanski interviews Shopify expert who collects awards to transform business.
• Esther suggests using media features to boost existing marketing activities.
• Esther suggests using published interviews to boost credibility and recognition in the industry.
• She recommends sharing interviews on social media and using them in existing marketing activities to generate tangible results.

How to strategically use media mentions to build credibility and grow a business

• Daryl Urbanski shares his experience using media appearances to gain entry to the US.
• Daryl Urbanski is concerned about being too pushy with reviews and testimonials, which can decrease conversions.
• Esther suggests framing media mentions in a way that benefits the audience, rather than just promoting one's own greatness.

Building a successful business by focusing on quality and innovation

• Esther and Daryl Urbanski share tips on how to build credibility as a journalist, including using a white background for profile pictures and avoiding logos.
• Daryl and Esther discuss marketing strategies, emphasizing quality over quantity.

PR, marketing, and media training for businesses

• Daryl Urbanski shares insights on marketing and sales, highlighting the importance of delivering a high-quality product and being prepared to handle increased demand.
• Esther establishes the effectiveness of her marketing strategies through case studies and a track record of success.
• Daryl Urbanski and Esther discuss the importance of targeting the right media channels for your message.
• Esther emphasizes the need to consider the audience and buyers of your product when selecting media outlets.

Media pitching, AI, online learning, and influencer marketing

• Esther explains how to optimize media appearances by highlighting relevant experience and providing value to the audience.
• Media outlets want to feature authors with a clear next step for the audience, such as a Facebook group or free downloadable resource.
• Esther and Daryl Urbanski discuss habits of high-performance entrepreneurs, including taking action quickly, delivering results, and maintaining a long-term perspective.
• Esther highlights AI's growing importance in media pitching, emphasizing the need for human-written content.
• Online learning and influencer marketing are emerging trends, with many seeking alternative ways to gain knowledge and visibility.

PR strategies for entrepreneurs with Esther Kiss

• Esther provides guidance on how to get media attention and visibility for a business or personal brand.
• Esther offers personalized consulting services for entrepreneurs and businesses looking to grow their audience and revenue.
• Use media features for good, help people, and grow your business.
• Ego and transparency are important in PR, use them for long-term success.

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