Effective Marketing Strategy And Writing A Copy With Jon Reyes

Jon Reyes, a seasoned copywriter and freelance writer, shares his journey and insights on understanding marketing, selling oneself, target market demands, and human connections. This interview is essential for those starting or struggling in copywriting and anyone looking to improve their business acumen.

Here are the reasons why you should listen to the full interview:

  • Learn how to leverage your skills as a copywriter and understand the key to thriving in business.

  • Discover the delicate balance between marketing and selling oneself, and why this is vital for success.
  • Understand the key components of a human connection with your target market and how to harness this in your business strategy.

Resources:

Interview Highlights:

Jon Reyes: The Journey To Mastering Copywriting

  • Daryl stresses the importance of perfecting your craft obsessively.
  • Daryl cautions against underpricing your services: "Know your worth."
  • Learn from Daryl's experience of transitioning from a beginner to a professional writer.

"To make it as a copywriter, especially a freelancer, you're going to have to throw yourself out there. I wanted to obsessively get good at the skill, the service I was delivering. Over time, it really pays off."

Understanding Your Target Market

  • Daryl voices the importance of understanding your audience's needs and how to tap into these.
  • The discussion revolves around successfully connecting with your audience on a human-to-human basis.
  • Daryl emphasizes the role of authentic, well-crafted video scripts in captivating potential clients.

"It's about learning to write video scripts, and not going off the cuff."

Preserving a Beginners Perspective

  • Daryl introduces the novel concept of "black belt eyes".
  • The discussion centers around empathy for beginners and rekindling that initial feeling of uncertainty or amazement.
"When you're in something so long, you forget what it's like to show up at the gym your first time."

Transformative Lessons from the Interview

  • The host highlights the imperative of action-oriented learning and execution.

"Taking action is the secret sauce to results."

About Jon Reyes

Jon Reyes is the copywriter behind today’s top industry leaders. These industry leaders include Brian Tracy International, Brain.Fm, Conscious Copy, Mimosa Mastermind, the Fairall Group, and iThrive. He is a B2B consultant, marketing strategy advisor, and high-powered copywriter for hire with a multimillion-dollar track record. Through his marketing strategy and sales copywriting skills, Jon has helped generate over 40 million dollars in sales for his clients.

Jon is also the founder of Copy Blueprints, an agency that integrates full-service copywriting funnels with collaboration and coaching principles. It is also a platform where he supports other copywriters through accelerated mentorships, helping them take more control of their income and career growth by leveraging the power of writing.

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Daryl Urbanski – Business Growth Strategist & High-Performance Coach

Daryl Urbanski is a business strategist, entrepreneur, and host of the Best Business Podcast, known for helping businesses scale 7-figure revenue streams using evidence-based marketing, automation, and sales optimization. With $50,000+ in research and 400+ expert interviews, he identified The 8 Critical Business Habits driving business success.

As the founder of BestBusinessCoach.ca, Daryl helps entrepreneurs master lead generation, high-performance habits, and automated sales systems—turning struggling businesses into profitable, scalable enterprises. His work has generated millions in revenue and has been featured on top industry platforms.

📍 Expertise: Business Growth, Sales, Marketing Automation, Leadership
🔥 Work With Us: Add On Agency | Business Coaching | Contact Us
🎤 Podcast:  Spotify | Apple Podcasts | YouTube
👥 Social: Linkedin Face Book | X | TikTok | Instagram

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