In this insightful interview, we delve into the rich world of behavioral marketing automation with Kenda Macdonald, an acclaimed expert, and best-selling author in this field. Macdonald prides herself in connecting consumer desires with business necessities, drawing from her extensive expertise in forensic psychology. The interview revolves around understanding this crucial bridge between psychology and effective marketing, making it a must-listen for entrepreneurs, marketers, policymakers, and anyone interested in gaining a deeper understanding of consumer behavior. Acquiring these insights will empower listeners to create personalized, influential, and human-centric marketing strategies that drive business growth.

Here are the reasons why you should listen to the full interview

• Learn the proven strategies to scale your marketing efforts and increase conversion through Kenda's uncovering of 10 core components of a successful customer journey.

• Discover how to strategically design lead magnets to profile your audience and identify their stages in the customer journey.

• Understand the importance of utilizing welcome campaigns in building relationships with your audience and take heed from Kenda's best practices.

Resources

• You may connect Kenda Macdonald on LinkedIn
• Automation Ninja Kenda 
• You may connect Kenda Macdonald on Twitter | Instagram
• Kenda at Marketing Profs B2B
• For more Informative Interviews Click Here

Interview Highlights 

The Crucial Influence of Engagement in Marketing Kenda Macdonald

• Understand the importance of viewer engagement in email marketing.
• If the emails aren't engaging, the responsiveness will likely reduce.
• Kenda emphasizes, "The difference between window shopping and shopping is when you window shop, you don't touch anything. If they're not engaged with your emails, they're probably not going to be responsive."

The Success Blueprint of Marketing Automation

• Discover how Kenda identified ten core components of a customer journey through her meta-analysis of 300 businesses.

• These components can be categorized into four main stages: attract, sell, nurture, and engage.

• Kenda asks, "Why do some businesses succeed and why do others not?"

Strategic Design of Lead Magnets

• Learn more about the concept of progressive profiling and its importance in knowing your audience's stage.

• Realize that lead magnets aren't always established strategically, and there may be a need for a shift in common methodologies.

• Kenda explains, "The way that most people do lead magnets is that they're not very strategic. So you have to create your lead magnets very strategically."

The Power of Welcome Campaigns

• Understand how a well-planned welcome campaign can significantly impact relationship-building with your audience.

• Kenda highlights, "The first time someone ever signs up for your list, educate your audience as to who you are. Context is super important for the brain. Welcome campaigns are super important in building that relationship with your audience."

Many More Insights Waiting to Unfold

• There's more to learn from Kenda's masterclass that can't be compressed into a brief preview. Listen to the full interview for all the impactful strategies she has to share.

• Kenda concludes, "Many things, but that's for the second interview. Thank you for coming and sharing with me in mind."

Listen to the full interview for more such nuggets of wisdom and tips from one of the world's leading experts on marketing automation, Kenda Macdonald.

You Can Also Follow Us On