Key Principles Of Being A ‘Franchise Player’ In Business – With Todd Staples

In our latest episode, we had the fascinating opportunity to speak with the digital marketing guru himself, Todd Staples. Known for making Google Analytics less intimidating and more accessible, Todd shared a wealth of his knowledge, insights, and practical tips on how to effectively capture and analyze both qualitative and quantitative data to drive conversions. This discussion is crucial for anyone who is serious about understanding and optimizing their online performance - from bloggers to small business owners to marketing managers at large companies. With the essential tools and tactics Todd shares, the audience will be better off understanding their user base, their behaviors, making the informed decisions that would help boost conversions and progress in their business.

Here are the reasons why you should listen to the full interview

• Learn how to effectively utilize Google Analytics without getting overwhelmed.
• Discover the significance of 'odd ball numbers' in driving conversions.
• Understand the power of customer surveys in informing business decisions.

Resources

• Hotjar: A behavior analytics and user feedback service
• Google Analytics: A web analytics service offered by Google
• Follow Todd Staples on LinkedIn 
• For more Informative Interviews Click Here.

Interview Highlights

Todd Staples: Approach to Google Analytics

• The importance of looking at 'odd ball numbers' for anomalies.
• Why it's crucial to not get overwhelmed by the vast information.
• The significance of understanding what each metric represents.

"Google Analytics is a beast but here's a theory, look for odd ball numbers. Things that jump out at you as being different." - Todd Staples

Franchise Player: Conversion Rate Optimization in E-commerce

• The importance of regular usability testing on your site, even if you don't have a budget.
• How simply testing can radically improve business performance.

"Do usability testing on your site. It will radically change your business." - Todd Staples

Why Simplicity Matters in Marketing

• The power of surveying customers and asking them questions.
• Importance of understanding why customers prefer you over competitors.

"Sometimes, the answers will be so out of left field. That's the real magic that could change your business." - Todd Staples

For extended discussion and deeper insights, be sure to listen to the full interview!

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