Online marketing is like a game of Whack-a-Mole. Just when you think you've got a handle on one platform, another pops up. You've got to restart. But, despite the changing landscape, one thing remains constant. The power of a well-executed online strategy.
In this episode, Ken McCarthy joins us. Ken is a pioneer in internet marketing. He has been in the industry since the release of the first commercial browser, Netscape. He shares expert insights to help businesses navigate the complex world of digital marketing. He delves into the latest trends and technologies. He provides practical advice on how to make the most of your marketing efforts. He will discuss actionable strategies to help you reach your target audience.
Here are three reasons why you should listen to the full episode:
- Stay ahead of the curve.
- Learn from real-world experience.
- Get actionable strategies from the expert.
Resources
- You May Connect Ken on LinkedIn | Youtube
- Ken McCarthy Wikipedia
- For more Informative Interviews Click Here
- Ken McCarthy’s System Catalog for Serious Internet Marketers
Episode Highlights
How Ken McCarthy Discovered Online Marketing
- Ken McCarthy got involved in online marketing in San Francisco when there was a lot of online activity.
- His parents were not business people. He had to learn about traditional marketing, search engine marketing, and affiliate marketing from experts.
- He brought people from the direct marketing and internet industries to teach each other.
- Ken is credited with creating the concept of calculating click-through rate. He wrote the first article on email marketing. He coined the term "traffic and conversion".
- He and his students were pioneers in the field of online marketing. It includes the first to sell banner ads, use push-button audio, and write a book on mobile marketing.
- Ken believes that all internet marketing is traffic plus conversion. Focusing on others is a waste of time. If you want to sell your product or service, drive traffic.
How Ken Started His Own Digital Marketing
- Ken got involved in business by teaching speed reading and study skills to college students.
- The first business was in the pre-internet era. The only advertising method was flyers.
- The principles of advertising haven't changed. It requires a good headline, reason for them to contact, and a way to convert them..
Quick Steps To Online Marketing
- Become an expert on a market instead of a marketing expert.
- Identify a promising market and get to know it inside and out.
- Research every offer in the market. Become a walking encyclopedia of it.
- Product development is not rocket science, finding gaps in the market and filling them. If you are marketing your products and services in social media platforms, monitor the analytics.
- Look at everything that's happening in the market. Find what would excite people. Bring something different or eliminate a problem.
- Copywriting is important. But it's not enough unless you get the fundamentals right. Learn about SEO and keyword optimization.
Eight Critical Success Factors for an Effective Marketer
- Daryl and Ken talk about the importance of various aspects of business. Examples are self-advocacy, market intelligence, strategic planning and marketing strategy. It involves sales strategy and skills, money management, business operations, and business intelligence.
- They discuss how these different components work to build a successful business.
- They talk about the importance of paying attention to the market. They mention examples of companies like Blockbuster and Torstar who failed to stay in touch with the market. They went bankrupt.
- They mention Google and how it offered to sell itself for a low price, but nobody took the offer.
- To succeed in a market, one needs to bring something new and different. This is how an influencer is able to market to a wide target audience
The Power of Truth and Writing
- Ken was busy trying to combat the "nefarious games" of the pandemic. He had to double his marketing campaigns.
- He has produced a lot of content. It includes a podcast series and a book "Unraveling the Covid Con."
- He believes Dr. Anthony Fauci, who played a key role in the Covid-19 pandemic, has a bad track record.
- He was involved in marketing the book "The Real Anthony Fauci," written by Robert F. Kennedy Jr.
- The book was successful. It sold a million copies in two months.
- Daryl mentions a children's book "How the Prime Minister Stole Democracy." The book became popular in Canada due to censorship.
- Ken plans to check out the children's book.
Eliminating Errors in the Process
- Ken discusses the lack of confidence in the voting system. He talks about the importance of eliminating errors in the process.
- He talks about the importance of travel and having a passport.
- Daryl mentions the importance of having multiple bank accounts and passports in different countries.
- They discuss basic survival skills, such as keeping chickens, hydroponic gardening, and healthy living practices.
- They mention that food with labels is not real food and that there is corruption in the health industry.
Tips To Fool-Proof Your Business
- Ken discusses the dangers of being misled by information. Disinformation is rampant in social media platforms like Facebook and Twitter.
- He stresses the importance of researching information sources and checking their track record.
- He mentions that the fact-checking industry is not real and can be traced back to pharma, big tech, and people like Gates.
- He criticizes the medical ethics community for not speaking up about the Nuremberg Code.
- He mentions that a co-author on a book he wrote is a Holocaust survivor. He was an expert on the pharmaceutical industry.
The Fifth Generation Warfare and the Future of Online Marketing
- The warfare is non-kinetic and deals with social engineering and misinformation.
- Social media is used to suppress certain topics.
- Ken emphasizes the importance of educating oneself and asking questions.
- He encourages people not to be afraid of looking "dumb" when asking questions.
- Ken and Daryl touch on the importance of standing up for oneself and not waiting for consensus.
- They advise to have an entrepreneurial attitude and not wait for consensus to win in business.
- The process of winning in business is described as a scientific process. It involves hypothesis, data collection, and testing and pivoting.
About Ken McCarthy
Ken McCarthy is called the “Godfather of Digital Marketing.” In 1994, he put on the first Digital marketing seminar with Marc Lowell Andreessen, the creator of Netscape. Since then, Ken has been a pioneer in the industry. His system seminars on direct response marketing and database marketing, among others, are well-received. He has been a significant influence on those in the IM space. He works with Rick Boyce. Ken introduced him to using the Internet as an advertising medium.
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