Melissa Forziat and Daryl Urbanski discussed strategies for overcoming business challenges through marketing and relationship building. They emphasized the importance of identifying transferable skills, building long-term relationships with customers, and providing value to customers. Daryl and Melissa Forziat also discussed common mistakes business owners make when striving for growth and success, such as focusing on the wrong things and not investing in the right opportunities.
They highlighted the need for experience, knowledge, and calculated risks, as well as evaluating opportunities effectively. Later, Melissa and Daryl discussed the importance of tailoring marketing messages and strategies to each target market, personalizing messages, and creating more effective experiences that resonate with each group.
Here are the reasons why you should listen to the full interview:
- Understand the importance of identifying your precise target market for effective event planning.
- Learn how to communicate effectively with all parties involved in an event to achieve maximum outcomes.
- Discover the importance and benefits of creating a marketing funnel for event planning.
Resources
- You may connect Melissa Forziat on Instagram | LinkedIn | Youtube
- Melissa Forziat official website
- For more Informative Interviews Click Here
Interview Highlights:
Entrepreneurship, marketing, and event planning with a former Olympic event planner
- Daryl Urbanski interviews Melissa Forziat, marketing consultant and event planner, on his podcast.
- Melissa shares insights on strategic marketing planning and event management with small business owners and nonprofits.
- Melissa Forziat's parents were a teacher and artist, but she saw entrepreneurship as a potential path after college.
- Forziat leveraged her event management and marketing skills to start her own business in Seattle, focusing on micro-businesses.
Overcoming business challenges through assertiveness and deepening relationships
- Daryl Urbanski and Melissa discuss challenges and obstacles in growing their businesses, including the need for assertiveness and negotiation skills.
- Melissa emphasizes the importance of not leaving too much on the table in any business relationship, and exploring it to its fullest potential.
- Melissa shares how she's developed assertiveness in negotiations, helping clients frame themselves and their messages.
- Daryl Urbanski emphasizes the importance of building long-term relationships with customers.
- He advises against using discounts as a marketing strategy, as they can attract bargain-hunters.
- Urbanski suggests letting customers choose their own price and value, rather than imposing one's own emotions or profit margins.
The importance of persuasion and growth in business, with mentions of reinvestment and teamwork
- Melissa discuss the importance of persuasion and selling skills in business and personal life.
- Melissa Forziat emphasizes the importance of evaluating opportunities and reinvesting for growth.
- Daryl Urbanski highlights common mistakes people make when organizing events, such as focusing on the wrong things and lacking experience.
Leveraging events for marketing with strategic planning
- Melissa Forziat emphasizes strategic planning for events and marketing campaigns.
- Melissa discussed the importance of clarifying the brand and product before launching a website or wider online sales space.
- Melissa provided an example of how to rebrand and launch a new website by honing in on the existing customer base and social media presence.
Marketing for events and target audience
- Melissa suggests involving customers in branding by conducting surveys and sharing results.
- Daryl Urbanski agrees, highlighting the importance of teasing the survey and sharing results to keep the audience engaged.
- Identify target market: crucial for event marketing success (Daryl Urbanski)
- Complexity of event marketing: multiple target markets to consider (Melissa Forziat)
- Melissa emphasizes the importance of targeting the right audience and holding their attention.
- Marketing strategies should aim to convert desired individuals into long-term memories.
Target marketing for events and marketing
- Melissa emphasizes importance of tailoring marketing messages to specific target markets.
- Melissa highlights the importance of tailoring marketing messages for different target groups, such as attendees, sponsors, and volunteers.
- Daryl Urbanski agrees, emphasizing the need to understand each group's needs and interests to effectively reach them.
Habits of successful clients, including analysis and evaluation of business metrics
- Daryl Urbanski asks Melissa Forziat about what holds clients back from getting more out of events.
- Melissa Forziat explains that people often lack a clear marketing funnel and fail to ask for what they want.
- Successful clients prioritize analysis and evaluation to improve their business.
Marketing and event planning industry future, with emphasis on adapting to new technology and customer needs
- Melissa emphasizes the importance of evaluating tools and staying aware of customers' needs.
- Melissa advises businesses to adapt to new developments in technology and marketing.
- Melissa Forziat's mentor advised them to "accept invitations" to explore possibilities and not withhold themselves.
- Melissa has followed this principle since, saying "yes" and figuring out the details later, guided by their gut instinct.
Event planning and marketing strategies with expert Melissa Forziat
- Daryl Urbanski and Melissa discussed the importance of planning and strategy in event marketing.
- Melissa provided valuable advice on how to make events more impactful and successful.
- Daryl Urbanski thanks Melissa for sharing her expertise and time with his audience.
- Melissa shares three lessons learned and actions to take in the next 24 hours.
Expertise: Business Growth, Sales, Marketing Automation, Leadership
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