Armand Morin and Daryl Urbanski discussed their strategies for success in internet marketing, emphasizing the importance of understanding customer needs, creating solutions, and adapting to the ever-changing landscape. They shared their experiences and insights on optimizing productivity and sales, overcoming common fears and challenges in selling and asking for money, and the significance of live events in fostering connections and delivering value. Daryl and Armand emphasized the importance of understanding the internet, building relationships, and providing valuable insights and information to attendees.
Here are the reasons why you should listen to this full interview
- Learn how to fortify your business sustainability by securing multiple merchant accounts.
- Discover how you can leverage the power of affiliate marketing and passionate fans to boost your sales.
- Understand the intricacies of strategic planning and quick execution, as Will shares how he brought new software to life in just 60 minutes.
Resources
- You may connect Armand Morin on Motivational Speakers America.
- You may connect Armand Morin on Facebook Page | Youtube | X
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Interview Highlights
Sleep schedules and productivity with Armand Morin
- Armand works late at night and sleeps during the day, finding it easier to work at night when he's most productive.
- Armand believes in sleeping when tired and waking up when not, as he's not bound by traditional work hours in his online business.
- Armand started his first company in 1995, competing with big telecom companies and brought in $100,000 worth of business in the first 10 months.
- Armand sold his company to Equal Net in exchange for stock, but the deal didn't yield the financial success he expected.
Early days of internet use and online business ventures
- Armand Morin discovered the internet in 1996 and was amazed by the potential for selling products online.
- Morin found a website selling ad space for $25, which inspired him to create his own website and sell products online.
- Armand Morin made $8,000 in the first week of advertising his website, which had an incorrect address.
- Morin used classified ad sites on AOL to advertise his website and received payments from unsuspecting victims.
Creating a successful membership site using bookmarks as a unique selling point
- Armand shares his experience with hiring someone to type checks, leading him to realize the potential for automation in his business.
- Morin creates a membership site in 1997, charging $110/year for access to his bookmarks, simplifying his sales letter and solving the problem of automation.
- Armand Morin's online course attracted 35,000+ memberships and $4.2 million in revenue in 12 weeks in 1997.
Processing online orders without a merchant account
- Armand shares his experience of almost losing $4.2 million due to a merchant account issue.
- Morin reflects on how his business could have reached $155 million that year if the issue had been resolved.
- Armand discovered a problem with merchant accounts and found a solution through third-party merchant accounts like PayPal and ClickBank.
- Morin created and sold an internet marketing product called "Take Online Payments" for $19.97, selling over $30,000 annually for 10 years with a simple sales letter that worked well.
Creating and selling ebook software, outsourcing, and generating products
- Armand created ebook software for himself and found a list of 500 ezine publishers to promote it.
- Morin manually sent an email to all 500 publishers, offering a free copy of his ebook and affiliate program link.
- Armand Morin shares how he created a successful online business by outsourcing tasks and solving customer problems.
- Morin's customer service was a source of inspiration for creating software products, such as ebook and header generators.
Building a successful online business through advertising, merchant accounts, sales letters, and product creation
- Armand advertised his business to get the word out and attract customers.
- Armand had multiple merchant accounts and backup options to avoid financial loss.
- Armand simple sales letter identified a problem and offered a solution, with affiliates helping to sell the product.
- Armand shares his successful entrepreneurial journey, emphasizing the importance of taking risks and not being afraid of failure.
Planning and development of products, with tips on handling mistakes and negative feedback
- Armand highlights the common pitfall of over-planning in product development.
- Armand shares valuable insights on creating and selling products live.
- Armand emphasizes the importance of being transparent and honest with the audience.
- Morin provides tips for handling technical issues during live sessions.
Creating and selling products with integrity, overcoming fear of selling, and using simple language to make sales
- Daryl Urbanski and Armand Morin discuss creating products on the fly with integrity.
- Armand provides advice on sales, emphasizing the importance of being natural and simple.
- Fear of selling can be overcome by realizing that people expect a sales pitch and being transparent about it.
Persuasion techniques for selling products
- Armand demonstrates how to prove and showcase a product's effectiveness through proof and explanation.
- Morin uses a question-and-answer approach to build belief and interest in his product, then provides proof of its effectiveness.
- Armand compares apples to oranges by mentioning private client coaching fees ($10,000+) vs. the discounted course price ($X).
- Morin builds contrast by highlighting the difference between the expected private client cost and the actual course price, creating a sense of value and urgency.
Sales strategies and building trust with potential customers
- Armand emphasizes the importance of building contrast in sales to increase the perceived value of a product.
- Armand explains how to speak to potential clients in a natural, conversational tone.
- Daryl Urbanski highlights the value of the interview and encourages listeners to take notes.
Shifting focus from live events to online webinars
- Armand Morin and Daryl Urbanski discuss their shift from live events to streaming seminars.
- Armand shares his expertise on list building and online events through his Web Cam seminars.
- Web Cam seminars are free, three-day events that attract 1000-2000 people, with Morin holding nothing back.
Live events, seminars, and online learning with Armand Morin
- Armand is planning a new event called Learn University, featuring top marketers like Russell Brunson and Mike Filsaime.
- The event will focus on teaching attendees valuable skills and providing structured networking opportunities.
- Armand discusses his upcoming live event in Phoenix, Arizona, and how it will be different from his previous online seminars.
- Morin emphasizes the importance of meeting people in person and building relationships at live events.
Benefits of attending live events for networking and learning from like-minded people
- Daryl Urbanski and Armand emphasize importance of in-person connections at events.
- Meeting like-minded people at events shows commitment to goals and creates meaningful connections.
- Armand shares his perspective on the importance of bouncing ideas off others, citing the value of diverse experiences and perspectives.
- Morin explains how he has limited options due to his experience and expertise, allowing him to make decisions quickly and efficiently.
Entrepreneurship, marketing, and personal development with Armand Morin
- Armand Morin and Daryl Urbanski discuss their upcoming event, Learn University, which promises to be an "amazing event" with "1000s of years of experience in one room."
- Armand emphasizes the importance of branding and marketing at the event, which will be different from any other experience a person will have.
- Daryl Urbanski and Armand discuss the importance of relationships and taking action in business.
- Daryl Urbanski invites listeners to reach out for help overcoming challenges and achieving success.
Expertise: Business Growth, Sales, Marketing Automation, Leadership