‘Rockstar’ Social Media Marketing: Being Genuine with Mitch Miller

Daryl Urbanski and Mitch Miller shared personal experiences and insights on overcoming limitations and building success through resilience, creativity, and vulnerability. They emphasized the importance of taking calculated risks, seeking help, and reframing one's identity to achieve growth. They also discussed strategies for building an audience and establishing authority in social media, including providing valuable content, understanding the audience's preferences, and creating a consistent brand voice.

Additionally, they highlighted the importance of standing out in a crowded market and marketing to worldviews rather than niches, and understanding universal buying triggers such as proving oneself right and feeling superior.

Here are the reasons why you should listen to the full interview

• Learn how to create 'semi-useful content' to differentiate yourself on social media platforms.

• Discover how to make your social media profile feel more 'alive' and engaging.

• Understand the significance of 'aliveness' and its role in building trust and creating drama on social media.

Resources

Throughout the interview, Mitch Miller references a number of useful resources for better understanding and application of social media marketing:

• Paid Facebook Groups: This platform helps in understanding the audience you are interacting with.
• Mitch Miller's own social media profiles: Youtube , Facebook , Digital Spark
• For more Informative Interviews Click Here.

Interview Highlights

Entrepreneurship, creativity, and overcoming challenges with a former rock star who battled addiction and homelessness.

• Mitch Miller, former rock star turned entrepreneur, shares his journey from homelessness to success.
• Miller discusses how he uses psychographics, demographics, and interests to connect with thousands of people on social media.
• Mitch Miller struggled with organization and memory as a child, leading to difficulties in school and personal life.
• Mitch Miller's rock band received a record label offer but turned it down due to concerns over creative control and financial terms.

Prioritizing tasks and delegating to others to maximize productivity and time management.

• Mitch Miller's band crumbled, leaving them directionless and reckless.
• Mitch found Tony Robbins, who introduced them to new fields and obsessive marketing.
• Mitch built a team to help with organization and weaknesses, reframing their approach.
• Mitch emphasizes importance of focusing on high-value tasks, rather than menial ones.
• Mitch Miller encourages listeners to prioritize their time and skills to maximize impact.

Marketing strategies and the importance of specific offers with Mitch Miller

• Daryl Urbanski and Mitch discuss the challenges of delegating tasks and accepting that everyone is a "beta version" of oneself.
• Mitch shares their experience of learning marketing strategies but not taking action, leading to opposite results than what works.
• Mitch learned that doing what works in marketing, such as offering a good deal, is more important than trying to be unique or authentic.
• Mitch emphasizes importance of specifics in offers, citing examples of successful events.
• Mitch Miller's latest event in Puerto Rico features specific, actionable content for attendees.

Marketing, self-promotion, and personal growth

• Customers want specific products, not generic ones.
• Making specific offers can be challenging due to pressure from peers.
• Shameless self-promotion can help overcome this challenge.
• Learned high status behaviors, stood up for values, built strong audience.
• Figured out low status behaviors, became trusted adviser, protector of market.
• Balanced seriousness with humor, showed authority and playfulness.

Using status and providing value to build trust and make money online with Mitch Miller

• Daryl Urbanski shares insights on high status behaviors in business, citing examples from his experience as a marketing director.
• Mitch explains how having status in an industry can translate into trust and money, with examples from their own experience in the online marketing space.
• Mitch Miller promotes themselves on Facebook by providing value consistently.
• Mitch found success by entertaining and educating their audience.

Creating a profitable newsletter with 33% useful content, 33% semi-useful content, and 33% entertain

• Urbanski and Glazer discuss creating a successful newsletter with 33% useful, semi-useful, and entertaining content.
• Semi-useful content can be commentary on culture, industry, or current events, often with a creative or humorous twist.

Social media marketing for service providers, emphasizing the importance of standing out and being unique

• Mitch emphasizes the importance of consistency and movement on social media, citing the need for daily posting and variety in media formats.
• Mitch advises against predictability on social media, citing the importance of keeping content fresh and unpredictable to maintain audience engagement.
• Mitch Miller advises against following the crowd in social media marketing, emphasizing the importance of standing out.
• The study of chimpanzees shows that being perceived as ugly can actually increase one's status, as everyone pays attention to the unusual individual.

Using Facebook groups to build an audience and establish authority through valuable content and engagement

• Mitch suggests becoming an authority in a paid Facebook group to gain an audience.
• Mitch advises against being too pushy or trying to overshadow the group's master.
• Mitch answers questions daily, providing valuable insights and blowing people's minds with reframes.
• Mitch adds friends of those who like or comment on their answers or content, growing their audience.

Building an audience without a pre-existing one through quality content and strategic sharing

• Mitch added thousands of people to their Facebook friends list in a couple of months.
• Mitch Miller used personal profile to post content with calls to action, gaining authority and trust.
• Mitch discusses strategies for building an audience without directly promoting oneself.
• Mitch Miller emphasizes creating content that people can identify with and want to share.

Marketing to people, not niches, using universal buying triggers like feeling superior or proving someone wrong

• Mitch markets to worldviews, not niches, to create a powerful audience with a shared values.
• Mitch believes that demographics and psychographics are just conversation topics, not the core of marketing.
• Mitch argues that profiling customers based on demographics doesn't guarantee sales.
• Mitch believes that understanding customers' values and beliefs is more important than demographics for building rapport and trust.
• Mitch highlights universal buying triggers, such as proving others wrong, feeling superior, and gaining respect.
• These triggers apply to all people and are not found in specific marketing research, according to Mitch.

Building a following, leveraging time, and creating valuable content

• Daryl Urbanski and Mitch discuss building a following, leveraging time, and making sales without being overly salesy.
• Daryl and Mitch emphasize the importance of having a hierarchy of products and services, and using subliminal pitching in content.
• Mitch discusses the importance of having multiple products and offerings for an audience, rather than relying on a single ascension model.
• Mitch emphasizes the value of creating a wheel of offerings, with different products and services for different segments of the audience.
• Daryl Urbanski and Mitch discuss the importance of monitoring social media profiles for positivity and negativity ratios.
• Mitch advises maintaining a balance between bragging and self-deprecation to appear humble and relatable.

Authenticity and vulnerability in online personas

• Daryl Urbanski discusses the importance of being authentic and polarizing online, as people can sense inauthenticity and distrust those who are not true to themselves.
• Urbanski argues that people are naturally polarizing, and the gap between one's online persona and real-life personality can lead to a lack of trust and authenticity in online interactions.
• Daryl Urbanski shares insights on communication and relationships, emphasizing the importance of honesty and vulnerability.
• Mitch discusses the risks of removing someone as a friend on social media, including potential threats and repercussions.

Entrepreneurship, marketing, and personal branding with a focus on Mitch Miller's content and upcoming TV show

• Mitch is a social media influencer who offers training and commentary on culture, politics, and entrepreneurship.
• Daryl Urbanski recommends Mitch Miller's content and invites him to return to the show for an update in a couple of months.
• Daryl Urbanski and Mitch discuss business growth and overcoming challenges.

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