The Hidden Financial Risks of Ignoring AI, Compliance & Training - With Marlon Samson

What truly defines success in modern business? Is it the latest technology? The ability to adapt to change?

In today’s fast-paced world of shifting markets and AI in workplaces, it’s easy to focus on the tools. But real progress comes from people. From cultivating the right skills, making wise financial decisions, and leading with clarity. The strongest companies anchor themselves in fundamentals while preparing for the future.

In this episode of The Best Business Podcast, host Daryl Urbanski sits down for an interview with Marlon Samson. He is a seasoned finance leader with decades of experience guiding organizations through growth and transformation. Marlon Samson’s career spans global corporations and leadership roles. He has navigated cash flow challenges to shaping teams. Marlon’s approach reflects the mindset of an entrepreneur who knows that sustainable success requires more than numbers on a balance sheet.

Listeners will walk away with practical insights on how to thrive in today’s business environment. Discover Marlon’s perspective on the importance of training departments. Learn why interpersonal skills matter as much as systems. This is a roadmap towards responsible use of AI to build businesses that last. 

Here are three reasons why you should listen to the full episode: 

  1. Understand why mastering interpersonal skills is just as critical as financial modelling in leadership growth.
  2. Gain advice on how to manage cash flow, adapt to market changes, and navigate financial risks effectively.
  3. Learn how to align employee development with business goals to create high-performing, purpose-led teams in the age of AI.

Resources 

Episode Highlights

Rising Through the Ranks in Finance

  • Marlon shares how his love for numbers began, even when his family expected him to pursue medicine.
  • Early role models in corporate life taught him discipline and steady growth through learning.
  • “Always show you’re ready for the next role before it’s handed to you,” he advises.
  • His career path across Citibank, AXA, and now Iqor reflects consistency, passion, and resilience.

Hard Work and 1% Daily Gains

  • Climbing the corporate ladder takes both consistent effort and strategic focus.
  • Marlon highlights the value of improving just 1% each day, compounding into big results.
  • “Be the hardest-working person in the room,” he says, stressing visible effort.
  • Promotions come not from potential but from demonstrated competence and readiness.

Cash Flow Before Profit

  • Profit doesn’t ensure survival. Cash flow is what keeps a business alive.
  • Knowing your customer and aligning services to their needs is non-negotiable.
  • He illustrates poor marketing with the example of targeting kids’ products during primetime news.
  • Brands like Nike and Apple win by connecting deeply with customer psychology.

Adaptability as Survival Strategy

  • Change is the only constant, both in finance and in life.
  • Once-dominant firms like Nokia and Blockbuster failed by resisting change.
  • Netflix thrived by reinventing itself, moving from DVDs to streaming.
  • AI in workplaces is disruptive, but empathy and adaptability remain irreplaceable.

Building Future-Ready Finance Teams

  • Hiring is about long-term alignment, not just filling a vacancy.
  • Strong interpersonal skills and relationships are vital for FP&A leaders.
  • Companies should combine internal programs with external training resources.
  • The importance of training departments begins with aligning plans to employee goals.

Creating a Culture of Ownership

  • True leaders focus on developing other leaders, not just managing tasks.
  • Ongoing career conversations align personal goals with business needs.
  • Training without alignment risks disengagement and high turnover.
  • Leadership thrives when staff are empowered with growth opportunities.

Financial Reports That Matter

  • Beyond P&L, companies must track cash flow, liquidity ratios, and forecasts.
  • Frequency of reporting varies. Some industries need weekly flashes, others quarterly.
  • Growth rates should be assessed against set targets to guide decision-making.
  • Reports are not for filing. Instead, they are tools for proactive business pivots.

Safeguarding Data Integrity

  • Faulty data undermines decisions and destroys trust within the business.
  • Marlon recalls a teller skimming mortgage payments, a cautionary example.
  • Regular audits, internal and external, ensure accountability.
  • “Measure twice, cut once” applies as much to finance as to carpentry.

AI as a Finance Partner

  • AI isn’t replacing people, it’s replacing repetitive tasks.
  • “AI are just tools,” Marlon reminds, designed to make teams more efficient.
  • Automation frees employees to focus on innovation, strategy, and value creation.
  • Customer experience and emotional intelligence still demand human touch.

Lessons in Resilience and Mentorship

  • Criticism and setbacks should be fuel for professional growth.
  • Mentors accelerate progress by offering perspective and support.
  • Collaboration beats isolation. Teams achieve what individuals can’t.
  • Resilience comes from community, guidance, and a willingness to ask for help.

Marlon Samson – Strategy & People Advocate, Vice President of Finance at iQor Philippines

Marlon brings over 20 years of progressive experience in finance, strategy, and operations. He has contributed to institutions like Citibank, AXA, McCann Worldgroup, and Iqor. Marlon has developed deep expertise in financial management, forecasting and budgeting, systems integration (SAP, Hyperion), and team development. As a financial leader, he blends technical skill with strategic vision. He drives resilient businesses grounded in data and discipline.

Marlon is recognized not just for his numbers credentials but for his commitment to leadership and culture. He sees the importance of training departments as central to scaling organizations. Marlon always invests in future finance professionals via hands-on mentorship. In his approach, AI in workplaces is viewed as a tool to elevate insight and efficiency. Meanwhile, he also advocates for preserving human connection, empathy, and purpose. 

From early professional foundations to leading large finance teams, Marlon’s journey exemplifies what it means to lean into challenge. He demonstrates readiness and builds long-term success. For listeners, his story offers more than just “how it’s done”. It inspires how it should be done: with intention, consistency, and a people-first mindset.

📌 Expertise: Finance Leadership · Cash Flow & Forecasting · Systems Integration & Control · People Development & Mentorship · AI in Workplaces & Data Integrity

📌 Connect: LinkedIn 

📌 Explore iQor Philippines: WebsiteInstagram | Facebook | X  | LinkedIn


Daryl Urbanski – Business Growth Strategist & High-Performance Coach

Daryl Urbanski is a business strategist, entrepreneur, and host of the Best Business Podcast, known for helping businesses scale 7-figure revenue streams using evidence-based marketing, automation, and sales optimization. With $50,000+ in research and 400+ expert interviews, he identified The 8 Critical Business Habits driving business success.

As the founder of BestBusinessCoach.ca, Daryl helps entrepreneurs master lead generation, high-performance habits, and automated sales systems—turning struggling businesses into profitable, scalable enterprises. His work has generated millions in revenue and has been featured on top industry platforms.

📍 Expertise: Business Growth, Sales, Marketing Automation, Leadership
🔥 Work With Us: Add On Agency | Business Coaching | Contact Us
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