Today we are joined by Joshua Lee - A business owner and life coach.

Joshua Lee and Daryl Urbanski discussed the evolution of online marketing, focusing on the importance of understanding the traffic game and segmenting audiences. They emphasized the value of building relationships and offering personalized solutions on LinkedIn for B2B sales. They also discussed the importance of optimizing LinkedIn profiles for lead generation and sales conversion, and highlighted the potential of the platform for job hunting and business growth.

Here are the reasons why you should listen to the full interview

• Learn how to effectively utilize LinkedIn for your branding and networking efforts.
• Discover the intricacies of paid traffic and social selling and their importance in creating your digital impression.
• Understand the potential risks and rewards of niching down in your market.

Resources

1. Joshua Lee LinkedIn | Instagram
2. Joshua Lee Facebook | X
3. For more Informative Interviews Click Here

Interview Highlights

Online marketing strategies and past experiences with Joshua Lee

• Daryl Urbanski introduces Joshua Lee, founder of Monster Printer and author of Balanced BS.
• Joshua shares his experience in creating and deploying new business models.
• Joshua Lee discussed his entrepreneurial journey, starting with selling candy in elementary school and later working with MySpace.
• Joshua Lee shared his experiences with traffic arbitrage, buying low and selling high, and how it changed over time.

Evolution of online marketing and challenges with traffic and fraud

• Daryl Urbanski and Joshua Lee discuss the evolution of online marketing, from early successes with simple sales letters to the current focus on direct response marketing.
• The shift towards direct response marketing has made it more difficult for businesses, as they now need to prove their ad spend is resulting in sales, rather than just traffic.
• Joshua Lee discusses his experiences with fraudulent traffic in the digital advertising industry.
• Joshua Lee describes instances of being charged back by Google and Yahoo due to fraudulent traffic passing through his system.
• Joshua Lee describes experiences with fraudulent traffic in the digital marketing industry, including being used as a "sacrificial lamb" and having to pay out publishers despite taking hits.
• Joshua Lee reflects on his decision to close down 12 companies and reset his personal life, citing the need to escape the cutthroat nature of the industry.

Using paid traffic and social selling for business growth

• Joshua believes paid traffic is not the only way to scale a business, and there are other effective methods such as social media and influencer marketing.
• Daryl Urbanski questions the effectiveness of paid traffic, suggesting that it may not be the best use of resources, especially when there are other strategies that can provide better results.
• Joshua emphasizes the importance of understanding clients through social selling.

Social selling strategies for businesses

• Daryl Urbanski and Joshua discuss social selling strategies, including using Facebook and LinkedIn to connect with potential customers.
• Daryl and Joshua debate the best approach for segmenting and selling to the same group of people, with one strategy involving paid media and the other involving a closed community.

Using buckets to segment and personalize content for different audiences

• Joshua emphasizes the importance of sharing knowledge and information with clients to build trust and credibility.
• Joshua Lee believes that companies with multiple employees can reach seven figures a year by leveraging content marketing.
• Joshua uses buckets to segment his audience based on their interests and behaviors.
• Joshua tailors his messaging to each bucket, creating a more personalized experience for his audience.

Targeted communication for businesses, using LinkedIn and Facebook as examples

• Joshua emphasizes the importance of understanding the target audience and tailoring the message to their specific needs and pain points.
• Daryl Urbanski asks Joshua about determining a viable niche and how to avoid niching down too far, while still maintaining a high ROI.

Social selling vs. paid traffic, building relationships, and avoiding spammy tactics

• Joshua emphasizes the importance of treating others as you want to be treated in sales and marketing.
• Joshua distinguishes between social selling and paid traffic, with social selling focusing on building relationships.
• Joshua emphasizes the importance of building relationships before selling, citing his own experience on LinkedIn.
• Daryl Urbanski agrees, noting that spammy tactics in sales are not the same as social selling.

Leveraging LinkedIn for business growth

• Joshua highlights the power of LinkedIn for business networking and building relationships with influencers.
• LinkedIn's highest demographic income is $75,000+ per year, compared to Facebook's $35,000 per year.

LinkedIn usage and optimization strategies for businesses

• Joshua shares insights on using LinkedIn for B2B sales, emphasizing relationship building over direct sales.
• Joshua predicts LinkedIn's future integration with Microsoft products, enhancing its news feed and org chart capabilities.
• Joshua advises daily LinkedIn activities to boost SSI score and show up higher in search results.
• Keyword stuffing is no longer effective on LinkedIn, with the platform now prioritizing profiles with native hashtags and engagement.

Social selling, building relationships, and using LinkedIn for business growth

• Joshua emphasizes the importance of personal attention in social selling.
• Joshua believes that building relationships and providing value is key to success.
• Joshua discusses how to scale personal attention on LinkedIn through employee engagement and storytelling.
• Joshua emphasizes the importance of building relationships on LinkedIn.
• Joshua offers a process for doing this, including offering a 15-minute call.
• Joshua also discusses the role of paid advertising in growing a company page on LinkedIn.

Using LinkedIn for business growth, tracking performance, and improving profile visibility

• Daryl and Joshua discuss strategies for growing LinkedIn followers and improving visibility on the platform.
• Joshua shares how implementing specific processes can increase the number of searches for a LinkedIn profile by 500-1000% or more.

Optimizing LinkedIn profiles for job search and networking

• Joshua emphasizes the importance of having a clear and compelling profile on LinkedIn, as it serves as a social sales letter that can attract potential clients and build trust.
• Daryl Urbanski agrees, highlighting the importance of creating a profile that is optimized for the customer mind and includes a clear call-to-action (CTA) for engagement.
• Joshua shares tips for optimizing LinkedIn profiles, including requesting recommendations.
• Joshua emphasizes the importance of having recommendations on LinkedIn for credibility and visibility.

Optimizing LinkedIn profiles for sales and job hunting

• Daryl Urbanski and Joshua discuss the importance of having a well-optimized LinkedIn profile for business success.
• Daryl and Joshua provide a special link for listeners to download a PDF guide on how to optimize their LinkedIn profiles.
• Focus on relevant information for the job you're applying for, not past accomplishments.
• Use recommendations to showcase different aspects of your skills and experience.

Optimizing LinkedIn profiles and work-life balance

• Daryl Urbanski and Joshua discussed the importance of making a sales page or profile relevant to the audience by highlighting the relevance of the speaker's experience and how it applies to the listener's needs.
• Joshua shared his book "Two Bounces of the Ball" as an example of how he shares his personal story and failures to help others achieve work-life balance.
• Daryl Urbanski and Joshua discuss optimizing LinkedIn profiles and delegating tasks.
• Joshua shares three lessons learned from the interview and invites listeners to reach out for help.

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