In today’s episode, Infusionsoft genius and Red Beard Consulting Principal Brian Keith joins us. He discusses the strategies for success he has learned in his failures and successes. He highlights the importance of focus and adding value to your online marketing to capture your audience.

Being an entrepreneur is not only about marketing automation and campaign builder. It’s about making a positive impact on people’s lives with your products and services. Effective business engagement starts with committing to serving your audience. Above all, you should be able to add value to your service. When your service desires to make a difference in people’s lives, profit will follow.

If you’re looking into revamping your online business strategy, then this episode is perfect for you.

Here are three reasons why you should listen to the full episode:

1. Discover valuable insights and tips on how to use the platform to automate business processes.
2. Learn how to set up and run automation campaigns.
3. Understand how to use InfusionSoft to improve customer experience and increase sales.

Resources

• Michael E. Gerber’s Books
• Simple Success Plans
• InfusionSoft by Keap
• MM Mastery
• Monkey Pod Marketing
• Automation Clinic
• Poor Charlie’s Almanack by Charles T. Munger
• The Power of Less by Leo Babauta
• Zen Habits
• Traditional Cooking School by GNOWFGLINS
• Predictable Revenue by Aaron Ross
• Dig Your Well Before You’re Thirsty by Harvey Mackay
• American Dream U
• For more Informative Interviews Click Here

You can reach Brian through email at [email protected]. Also, don’t forget to visit Red Beard Consulting’s website to learn more about automation.

Episode Highlights

Brian’s Background with Infusionsoft

• As a kid, his parents both ran their own companies.
• His earliest memories are licking stamps and getting paid half a cent for their company flyers.

The Power of Focus & Infusionsoft

• The major challenge for him in his development as an entrepreneur is the focus.
• Entrepreneurs start a business to fix a problem.
• Before someone figures out what they want to fix, they usually get distracted with other things.
• This distraction is rooted in a fear of missing out.

When Entrepreneurs Fail

• As entrepreneurs, we are afraid of putting out a product, and then the market ends up not liking it.
• Naturally, small businesses do not want to make promises that we can’t keep. One of our self-defense mechanisms is doing multiple things at once. So, when one or two of them fail, it doesn’t impact as much.
• Focus entails believing that there’s something on the other side.
• Managers are people who chose to take on more risk than one would. They carve a new road that they wouldn’t get as an employee.

Advice for Entrepreneurs Struggling with Automation & Infusionsoft

• One of Brian’s clients, Laura Posey, says, ‘Stop doing things that are new and instead follow somebody else’s model.’
• If you’re trying to do something truly new, consider why you’re trying to do that. Add that to your subject line.
• Anything worth doing has been done by somebody. You need to take advantage of automation. Take a different approach. You need a reason to believe that your model is going to work.
• Have a different focus that makes you attractive.
• Instead of offering marketing on Red Bear Consultation, Brian offers them customized team training.
• He tried to put out a software drop builder before but failed. Now, he finds success in tweaking the models and niches that work.

The Best Automation & Infusionsoft Advice in Business Brian Has Received

• Try to figure out what’s going on to make your content. Then go and do that and let go of everything else, including your old contact record.
• To simplify automation takes only two steps. First, to identify the essential. Second, to get rid of everything.
• Find a single theme that would fit all the themes that you are interested in. Find out how they impact your life all in one system.
• Figure out what makes you happy by asking yourself that question.

Finding Contentment in Life

• Brian’s grandfather had a stroke and is unable to speak. But he is happy, and you can see in his eyes that he’s content.
• This contentment may be due to religion, but most of it is due to focus.
• His grandfather is content with life. He focused on something he could do that would be rewarding.
• Ask yourself, ‘If I die tonight, will I be content?’
• Brendon Burchard’s core teachings: ‘Did I live? Did I love it? Did I matter?’
• You need to get to a place of grace regardless of your religious place.

Serving Your Audience

• Marketers and business people get greedy not only for money but also for fame and glory. Follow up on your audience.
• We have to be self-centered to some extent, but a lot of us take it overboard frequently.
• Don’t be a jerk. Focus on whether you are giving your customer value through communication.
• If you focus on making sure that your audiences are doing well, you’re going to be happier and better.
• Seth Godin: ‘You need to make sure it’s good, that what you’re doing is virtuous.’
• When you are there with your calling, you may not see the impact of what you’re doing on the people around you.
• Don’t worry about how you look; worry about whether your audience is getting something.
• The question is, whom can you serve so much that some of that value can come back to you in a way?

Solving Your Customer’s Problems through Automation & Infusionsoft

• It’s important to know whether you’re answering a real problem.
• Some people are not willing to pay to fix a problem. What Brian does is to figure out how to target fixing a problem right.

Scaling Your Business through Automation & Infusionsoft

• It’s how big your audiences are.
• The money companies pay for automation is different from how much Brian had to charge for his business.
• Brian failed to fit the right service offering to a market. However, he has a reputation that he has built up over the years in the community. That reputation laid the foundation for the University.
• Instead of trying to sell folks on something that isn’t right for them, try to move on to the next thing.
• The first question you should ask yourself is, ‘Am I actually serving people?’ The second is, ‘Can I get paid?’

Being An Entrepreneur

• Think about under what conditions you would quit being an entrepreneur.
• Create an awesome lead generation that benefits a lot of people.
• Edward Bach: ‘It is the young man of true conception who says, “I am everything” and then goes to prove it.’
• A lot of people don’t have the freedom to create in a way that will most benefit the world. So figure out what is big enough that you’re going to do.

Giving Value to Your Audience

• Maybe you want to serve a community whom you can’t directly serve. That doesn’t mean you can’t serve them. Maybe you have to have some other role that can help them.
• Know who you want to serve all in one sale then share something that adds value in a way that was not there before.
• If you keep on adding value to them, you’ll continue to have this spot in their mind and their hearts. In real practice, this principles makes sense.

About Brian Keith

Brian Keith is the principal at Red Beard Consulting. He utilizes his framework to coach conscious business owners. Brian and Red Beard Consulting are Infusionsoft-Certified Partners. He is an entrepreneur, marketing, and Infusionsoft genius. Brian and his team assist entrepreneurs on how to maximize and leverage the power of Infusionsoft.

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