Daryl Urbanski and Ryan Lee discuss their families' entrepreneurial lineage and the resilience passed down through generations. Ryan shares his personal entrepreneurial journey, while Daryl adds his perspective on Ryan's early business ventures. Daryl and Ryan emphasize the importance of resilience and focus in entrepreneurship, and offer strategies for overcoming challenges. Later, Ryan shares personalized strategies for entrepreneurs, emphasizing self-awareness, embracing strengths, and delegating tasks. Daryl and Ryan highlight the importance of authenticity and honesty in building relationships with clients and creating successful online marketing strategies.

Here are the reasons why you should listen to the full interview

• Discover Ryan's proven strategies for successful audience acquisition, particularly buying traffic.

• Learn how to drive customer retention in subscription-based business models, thus creating wealth.

• Understand how outbound marketing outperforms other modes for business scalability.

Resources

• Ryan's Eight-figure Supplement Business
• You may connect Ryan Lee on Facebook
• You may connect Ryan Lee on LinkedIN | Instagram
• For more Informative Interviews Click Here.

Interview Highlights

Entrepreneurship and business building with Ryan Lee

• Ryan Lee's grandfathers were both entrepreneurs, with one starting a building business and losing everything in a collapse, while the other started a slipcover business in the ghettos.
• Ryan's father took over his grandmother's yarn store after she passed away, and Ryan himself has generated over $500 million in sales through his online businesses.
• Ryan started first business at 12, collecting baseball cards and selling them.
• Ryan Lee worked at children's rehab hospital and trained athletes on the side.

Entrepreneurship, focus, and overcoming challenges with Ryan Lee

• Ryan started helping others with fitness and training online, which led to a membership site and eventually a lifestyle business.
• Ryan has helped generate over $500 million in revenue for his clients, with a conservative estimate of much more.
• Ryan Lee's business has grown through serving a group of people and following a passion, rather than solely focusing on business skills.
• Ryan struggles with staying focused and balancing creativity with smart decision-making.
• Ryan recognizes the challenge and takes steps to overcome it, such as being self-aware and aware of distractions.
• Ryan emphasizes the importance of embracing strengths and staying focused on one business to create recurring revenue and true wealth.

Entrepreneurship, self-awareness, and hiring an integrator

• Ryan struggles with reading books, but finds clarity with "The One Thing" and "Essentialism" by Keller and MacAllan.
• Ryan hires integrator to handle operations, allowing them to focus on vision and big ideas.

Building relationships with audiences through authenticity and trust

• Daryl Urbanski emphasizes building relationships over transactional sales.
• Daryl believes in teaching fundamental principles that evolve over time.
• Urbanski criticizes other internet marketers for lacking personal connection with their audience.
• Ryan discusses building relationships with audience through consistent communication and trust-building.
• Ryan criticizes common practices in launches, such as promoting multiple products to a large list without proper vetting or consideration.

Marketing, relationships, and vulnerability

• Ryan emphasizes relationships and vulnerability in marketing, admitting flaws and mistakes to build trust with audience.
• Ryan Lee's personal storytelling and transparency have led to increased engagement and loyalty from followers.
• Daryl Urbanski shares his struggles with launching a product that flopped.
• Ryan shares how they learned from their mistakes and improved their approach.
• Ryan offers a solution to their audience, asking for their feedback and input.

Building a list through free and paid methods, including podcasting, blogging, and paid ads

• Daryl Urbanski and Ryan discuss the pros and cons of using affiliates to grow a business.
• Ryan discusses two ways to generate traffic: paying for ads or building a list through valuable content.
• Ryan warns against relying solely on affiliate marketing and emailing a list excessively, leading to mistrust and list death.

Building relationships through webinars and paid advertising

• Ryan emphasizes the importance of building relationships with customers, rather than relying solely on affiliates or paid advertising.
• Ryan suggests that building a relationship involves investing in the customer and earning their trust, rather than simply trying to sell them something.
• Ryan discusses various ways to handle post-click actions, including webinars and email sequences.
• Ryan Lee prefers live webinars for building bond with audience, despite lower conversion rates compared to automated ones.

Marketing strategies and retention

• Daryl Urbanski and Ryan discuss retention rate and relationship building in business.
• Ryan emphasizes the importance of long-term thinking and building wealth through relationships.
• Ryan emphasizes importance of providing value over setting off "tripwires" in marketing.
• Ryan Lee critiques common marketing practices, including use of "tripwire" term, and encourages a more customer-centric approach.

Building trust and delivering value through personalized marketing

• Ryan emphasizes the importance of building trust with customers by showing empathy and care.
• Ryan Lee's approach to marketing involves writing to customers like friends, with a personalized and transparent tone.
• Daryl Urbanski explains evolution of advertising from door-to-door sales to mail-order marketing.

Personal relationships in business and the importance of being genuine and respectful towards customers

• Daryl Urbanski and Ryan discuss the importance of writing like a friend, not a marketer.
• Daryl and Ryan emphasize the need to stop writing aggressive copy and start communicating genuinely.
• Ryan shares personal anecdotes about connecting with customers and building relationships.
• Ryan emphasizes the importance of personal connection in business, citing examples of successful entrepreneurs.
• Ryan Lee warns against manipulative marketing tactics and emphasizes the value of authenticity in business.

Building a successful online business with a focus on understanding the target market and providing a valuable solution

• Daryl Urbanski advises against competing on price and instead focuses on building a solid business foundation.
• Ryan criticizes the emphasis on automation and urges listeners to do the work necessary to succeed.
• Ryan emphasizes the importance of understanding target market and providing long-term solutions.

Habits and routines for success in business

• Daryl Urbanski discusses the importance of passion and hard work in achieving success.
• Jim Carrey's father taught him that failing at something you don't want to do is okay, but pursuing what you're passionate about is key to success.
• Ryan emphasizes the importance of having a dedicated workspace and routine, prioritizing tasks, and taking care of one's body.
• Ryan shares personal habits that have helped them be successful, including leaving the house early for a dedicated workspace, not answering the phone, and taking care of their body through exercise and nutrition.

Building a business through content creation and audience engagement

• Daryl Urbanski emphasizes the importance of self-care and moderation in maintaining energy and overall health.
• Ryan shared tips on building an audience, including creating free content and frequent communication.
• Ryan emphasized the importance of being prolific and never stopping in building a business.

Building a successful online business through consistency and leveraging strengths

• Daryl Urbanski shares his story of building a successful business by being consistent and playing to his strengths.
• Daryl emphasizes the importance of building a team and avoiding dependence on others for growth.
• Ryan and Daryl discuss the best ways for listeners to reach out and get involved, including visiting Freedom Mortgage | A Top Mortgage Lender and Servicer or edym.com.
• Ryan Lee shares tips and strategies for building a successful business, emphasizing honesty and authenticity.
• Ryan Lee appreciates the audience for listening and invites them to share their challenges and goals for support.

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