The conversation revolved around strategies for businesses to gain maximum publicity and exposure, leveraging influencers, creating valuable content, and utilizing social media. Daryl Urbanski and Ulyses Osuna also discussed the importance of building relationships with influencers, establishing a clear message, and capturing the attention of the right audience through strategic media placements. Additionally, they emphasized the value of aligning oneself with top influencers or publications to manufacture personal brand and credibility.

Finally, they highlighted the importance of adapting to the evolving landscape of public relations and influencer marketing, and being upfront and transparent when negotiating terms.

Here are the reasons why you should listen to the full interview

• Learn how to effectively establish a barter situation with influencers that can increase your brand's visibility.
• Discover the power of using testimonials as a tool for influencing new clients or customers.
• Understand the subtle art of pitching your product/service to industry influencers without coming across as spammy.

Resources

• Connect with Ulyses Osuna on Instagram | LinkedIn

• Check out Ulyses Osuna on his Facebook | X

• Check out his website

• For more Informative Interviews Click Here

Interview Highlights

Overcoming leadership challenges in business, scaling through teamwork and leveraging time

• Ulyses Osuna struggles with leading a team and delegating tasks effectively.
• Ulyses recommends going big fast to manufacture personal brand and increase earning potential.

Partnering with influencers for growth

• Partnering with influencers or publications can amplify personal brand and attract ideal clients.
• Influencers' established credibility makes it easier for them to close clients, and life gets easier for them too.
• Daryl Urbanski discusses challenges with influencer marketing, including lack of engagement and mismatched audiences.
• Ulyses Osuna advises aligning with influencers by offering value, not just paying for endorsements.

Leveraging influencers for free work in exchange for exposure

• Ulyses leverages influencer partnerships to gain credibility and attract high-paying clients.
• Daryl Urbanski suggests using influencers as a way to create a VIP tier of clients through bartering and VIP service.
• Daryl Urbanski shares a story of an influencer milking a team member for free labor for months.
• Daryl Urbanski advises being upfront about offering free content in exchange for a reason, like a $1 trial, to change the nature of the relationship.

Leveraging influencers for credibility and business growth

• Daryl Urbanski and Ulyses discuss leveraging influencers' names for credibility and business growth.
• Ulyses emphasizes the importance of testimonials and demonstrating credibility to attract clients.
• Daryl Urbanski advises beginners to do free work for experienced professionals to gain experience and improve.
• Ulyses Osuna suggests sending emails to influencers, but not spamming them, and adapting the pitch based on feedback.

Leveraging influencers for PR and sales

• Daryl Urbanski shares a template for a pitch email that leverages trust, credibility, authority, direction, and clarity.
• Daryl Urbanski suggests that having a shared credibility with an influencer can be a golden ticket for job interviews.
• Daryl Urbanski and Ulyses Osuna discuss the importance of having a clear end goal for media placement and strategic planning.
• They emphasize the need for traffic and sales conversions, especially for e-commerce businesses, and suggest leveraging influencers' names for exposure.

Traffic generation strategies for businesses, including building a following, borrowing traffic through joint ventures, and buying traffic through targeted ads

• Ulyses discusses the limitations of media coverage for driving traffic to a website.
• Ulyses recommends building a following through podcasting or other means for more targeted traffic.

Public relations, influencer marketing, and content diversification

• Messaging is key to leading people to action.
• Targeted messaging can lead to better conversions.
• Publication evolution means more opportunities for exposure.
• Aligning with top influencers can lead to endorsements and residual effects.
• Ulyses discusses diversifying content across multiple platforms to improve visibility and ranking.

Controlling online presence and habits for success

• Ulyses Osuna suggests cutting off 50% of non-essential tasks to hit a timeframe, saving time and increasing productivity.
• Ulyses Osuna advises analyzing time sheets to identify areas where time is being wasted and make necessary adjustments.

Using media to increase traffic and sales, with a focus on building trust and confidence through effective communication

• Focus on what moves the needle, delegate or delete tasks that don't matter.
• Daryl Urbanski: Clearly define the outcome of your product or service to sell it effectively.
• Daryl Urbanski and Ulyses discuss the importance of trust and confidence in media coverage.
• Ulyses Osuna reveals that lack of knowledge is the biggest obstacle holding people back from effective media coverage.

Leveraging media attention for online success

• Ulyses Osuna emphasizes the importance of building an audience and being findable online.
• Ulyses suggests that creating valuable content and being featured by media outlets can help increase visibility and attract followers.

Marketing strategies for businesses, focusing on the importance of product quality and influencer partnerships

• Ulyses emphasizes importance of conversion rate and credibility in business.
• Product development and influencer outreach can help improve conversion rate and credibility.
• Daryl Urbanski and Ulyses Osuna discuss the importance of having a world-class product or service in business.
• Ulyses shares their experience in helping CEOs build their personal brand and increase their credibility.

Leveraging influencers for credibility and growth

• Daryl Urbanski discusses leveraging influencers for credibility and social proof.
• Daryl Urbanski provides an email pitch template for reaching out to influencers.
• Daryl Urbanski thanks listener and invites them to share their challenges and goals.

About Ulyses Osuna

Ulyses Osuna is a columnist and founder of Influencer Press. It is a PR firm that manages publicity for influencers. He is a great inspiration for all aspiring young professionals out there.

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