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The Essential Guide to Podcasting Success with Harry Duran

Harry Duran, a podcast strategist and founder of Fullcast, shared his journey from DJing to launching his podcast, "Podcast Junkies," which celebrated its 10-year anniversary with over 350 interviews. He emphasized the importance of consistency, planning, and authenticity in podcasting. Harry highlighted the need for a clear content strategy, professional recording equipment, and a defined call to action. He also discussed the significance of resilience, morning routines, and continuous learning. Harry advised on the importance of niche targeting, vetting guests, and leveraging podcasts for networking and relationship building. He concluded by stressing the value of sharing personal stories and maintaining human connections.

Resources

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  2. You may connect Harry Duran on his website.
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Episode Highlights

Harry Duran's Journey into Podcasting

  • Daryl Urbanski introduces Harry Duran, a podcast strategist and founder of Fullcast, who helps mission-driven entrepreneurs with podcast launch and marketing services.
  • Harry shares his early passion for DJing and house music, which led him to start a podcast in 2014 to promote a mobile app.
  • He attended the New Media Expo in Las Vegas, where he decided to interview podcasters instead of DJs, leading to the creation of his podcast, "Podcast Junkies."
  • Harry celebrated the 10-year anniversary of his podcast, having interviewed over 350 people in the podcasting space.

Transition to Full cast and Business Challenges

  • Harry Duran hired a business coach in 2015 and realized the need for a done-for-you service, as many business owners preferred to focus on their strengths rather than handling production.
  • He launched Fullcast in 2015, offering done-for-you podcast services, and has since launched over 120 shows for clients.
  • Harry Duran emphasizes the importance of learning marketing, sales, and lead generation as an entrepreneur, noting that failure is a part of the journey.
  • He shares his experience of overcoming various challenges, including marketing attempts that didn't work and clients that didn't align with his vision.

The Importance of Authenticity and Community

  • Daryl Urbanski and Harry Duran discuss the importance of authenticity in business, with Harry sharing his belief that everyone has a unique story to tell.
  • Harry talks about the impact of his personal experiences, including a near-death experience in Thailand, which reinforced the importance of sharing one's story.
  • He highlights the value of community and support, mentioning his involvement in a men's group that helped him connect with others on a deeper level.
  • Harry stresses the importance of sharing both the highs and lows of life, as it helps others feel less alone and more connected.

Entrepreneurial Advice and Personal Growth

  • Harry Duran advises entrepreneurs to seek help from mentors, coaches, or communities to overcome challenges and grow their businesses.
  • He emphasizes the importance of self-awareness and understanding the root causes of one's decisions and actions.
  • Harry shares his approach to goal setting, suggesting that entrepreneurs visualize their desired future and work backwards to achieve it.
  • He discusses the importance of resilience, continuous learning, and having a good enough reason for pursuing one's goals.

Skills and Habits for Entrepreneurial Success

  • Harry Duran identifies resilience, understanding the importance of security, and working with a coach as crucial skills for entrepreneurs.
  • He advises entrepreneurs to document their processes, manage their finances, and build a social circle of like-minded individuals.
  • Harry Duran shares his daily routine, which includes strength training, journaling, and using productivity systems to stay organized.
  • He emphasizes the importance of having a morning routine, managing energy levels, and using systems to retain and recall important information.

Common Mistakes in Podcasting

  • Harry Duran discusses common mistakes in podcasting, such as inconsistency in episode release and lack of a clear content strategy.
  • He advises podcasters to plan their episodes, understand their ideal listener, and have a clear call to action.
  • Harry Duran emphasizes the importance of professional recording gear and ensuring that the listener feels included in the conversation.
  • He shares tips on building a loyal audience, such as focusing on niche content and providing value consistently.

Growing an Audience and Building Relationships

  • Harry explains that there is no silver bullet for growing an audience and cautions against using services that game the system.
  • He shares his experience with his vertical farming podcast, which became the number one podcast in the industry by focusing on niche content and high-profile guests.
  • Harry emphasizes the importance of vetting guests and ensuring that they align with the podcast's values and audience.
  • He discusses the future of podcasting, highlighting the potential for AI-generated content but stressing the importance of human connection and depth in conversations.

The Role of Podcasting in Networking and Relationship Building

  • Harry and Daryl discuss the high leverage of podcasting for networking and relationship building, both with guests and the audience.
  • Harry shares his approach to making guests feel comfortable and ensuring that the conversation is valuable for both the host and the listener.
  • He emphasizes the importance of long-form conversations and building genuine connections with listeners.
  • Harry highlights the power of podcasting to provide a platform for thought leadership and visibility in specific industries.

Final Thoughts and Resources

  • Harry provides resources for those interested in learning more about podcasting, including a free video on his website and his personal newsletter.
  • He shares his passion for sharing his story and inspiring others, emphasizing the importance of making a positive impact.
  • Harry reflects on the journey of podcasting and its impact on his life, expressing gratitude for the opportunities and connections it has brought.
  • Daryl thanks Harry for sharing his insights and experiences, and they discuss the possibility of future conversations to continue the discussion.

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