Mastering Sales Psychology For Personal and Business Growth with Kayvon Kay

Sales Psychology for businesses are full of talent. People have the drive, the skills, and the ideas. However, many fail because they haven’t mastered the art of transformation. Growth demands an evolution of identity, mindset, and systems. We don’t grow through success alone. We grow when we fail, when we learn from what doesn’t work, and when we push through the discomfort of change. It’s through failure that we level up and reach new heights.

In this episode of The Best Business Podcast, host Daryl Urbanski sits down with sales system strategist and renowned closer Kayvon Kay. With over 20 years on the sales frontlines, Kayvon has trained 30,000+ sales professionals in 101 countries, helped businesses scale to millions in monthly revenue, and revived dead leads worth $265,000 in just 30 days. More than just a strategist, Kayvon explores the psychology of high performance and the subconscious blocks that even top talent face when striving for business growth. Together, Daryl and Kayvon dive into the gritty truth about business transformation, AI disruption, and why strategy must start with self-mastery.

Growth isn’t just about hitting your next revenue goal. It’s about building a foundation for long-term, sustainable success. Learn how to shift your identity, avoid costly scaling mistakes, and align your leadership with the next level of growth. Walk away with actionable strategies for overcoming subconscious blocks, mastering sales psychology, and future-proofing your business in an AI-driven world. This episode is essential for founders, entrepreneurs, and sales leaders who are ready to unlock their full revenue potential and scale sustainably.

Here are three reasons why you should listen to the full episode: 

1. Learn how business owners unknowingly sabotage their own scaling efforts and how to stop.
2. Understand the power of subconscious training in mastering sales psychology and team performance.
3. Gain strategic foresight on integrating AI into sales and marketing systems to stay competitive.

Resources

• Kayvon Kay: Website | LinkedIn | Facebook | Instagram | YouTube | Tiktok 
• 7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher by Jim Rohn
• Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.

Episode Highlights

Understanding Sales Psychology with Kayvon Kay

• Building a successful sales system is challenging, and many entrepreneurs hit a ceiling despite having the right product, message, and team.
• Many business owners struggle to scale because they lack the knowledge of the invisible factors that limit growth.
• Kayvon Kay, a seasoned sales strategist with over 20 years of experience, joins the episode to break down the key to unlocking growth.
• With a proven track record of scaling businesses and reviving dead leads, Kayvon offers invaluable insights into sales psychology and scaling systems.

Mastering the Mindset: Overcoming Subconscious Blocks

• The hidden barrier to growth is often not strategy, but mindset.
• Subconscious programming from early life can limit an entrepreneur’s ability to scale their business.
• Kayvon explains how these internal narratives shape decision-making and risk-taking in business.
• Overcoming these mental blocks requires intentional inner work and rewiring the subconscious to align with business success.

The Cost of Speed: Avoiding Fast-Track Scaling Mistakes

• Scaling too quickly without a solid foundation can ruin a business.
• Entrepreneurs often make the mistake of chasing trends, diversifying platforms, or scaling ads without validating their offer.
• Pulling profits too early in the business can hinder long-term growth and sustainability.
• The key to successful scaling is reinvesting profits into people, systems, and processes before expanding further.

Augmenting Human Effort for Explosive Growth

• Businesses that fail to integrate AI into their operations are already falling behind.
• AI isn't about replacing humans, rather, it’s about augmenting human capabilities to drive better results.
• The future of business lies in the ability to combine AI with human touch for maximum performance.
• The highest-performing entrepreneurs will be those who master AI and leverage it to outpace competitors.

Testing Before You Build: The Science of Market Validation

• Validating your product before committing significant resources is critical for business success.
• Kayvon recommends using email lists, live feedback, and paid ads for market testing before full product development.
• The "test before you build" approach is more cost-effective and efficient, saving time and money.
• Kayvon uses Elon Musk’s Model 3 pre-sales as an example to show how early market testing guides product strategy.

Leading the Growth You Want to Achieve

• To scale your business, you must first evolve as a leader.
• Scaling a $10M or $100M business requires a different mindset than running a $1M business.
• Entrepreneurs must shift their identity to match their business goals—if you don’t evolve, neither will your business.
• Self-efficacy, the belief in your ability to execute, is the key factor in achieving long-term business success.

Avoiding the Trap of Social Media Distractions

• Social media can become a major distraction for entrepreneurs, even those who are highly successful.
• Kayvon and Daryl stress the importance of setting boundaries and focusing on real-world execution rather than getting lost in the digital world.
• Discipline and focus are essential to making progress—stop letting social media waste your time.
• Like farming, business growth comes in cycles: some seasons are for sowing, others for harvesting. Stay disciplined and focused.

Sustainable Systems Over Hustle: The Key to Long-Term Sales Success

• Kayvon stresses the need for understanding sales psychology to optimize your sales systems based on conviction and repeatability rather than scripted approaches.
• His team generated $1.35 million in just 8 days by using these strategic, ethical sales systems.
• Success in sales isn’t about endless hustle, but about creating systems that work consistently.
• The principle of "success leaves clues" means that if something has been done successfully, it can be replicated with the right systems in place.

How Sales Psychology Fuels Personal and Business Growth

• Kayvon reminds listeners that mastering yourself is the key to mastering your business.
• Daryl reflects that self-awareness and intentional change are the starting points for overcoming business bottlenecks.
• The biggest obstacle in your business is often the person you see in the mirror.
• Embrace personal growth and change, and your business will follow suit with transformation and success.