Daryl Urbanski and Mark Lack discussed the transfer of skills from athletics to business success. Mark shared his experience of transitioning from a world-class paintball player to CEO and founder of shorten the gap, which grew from zero to six figures in less than a year. The speakers emphasized the importance of identifying transferable skills and leveraging them to achieve success in business. They also discussed strategies for reaching the target audience without spending money, such as asking quality questions, leveraging relationships and networks, and using TV, radio, podcasts, and interviews. Additionally, they highlighted the significance of risk reversal in sales and marketing, and the importance of personal growth and constant improvement for achieving a dream lifestyle.

Reasons Why You Should Listen to The Full Episode

• Learn how to redefine and effectively utilize risk reversal as an impactful tool for greater success in any industry.

• Discover how to optimize and leverage the resources already available to you, through the powerful insights shared from the book "How to Get Everything You Can Out of All You've Got" by Jay Abraham.

• Understand the narrative behind 'Acres of Diamonds' and its relevance to realizing the incredible opportunities you might be unconsciously sitting on.

Resources

• Book: "How to Get Everything You Can Out of All You've Got" by Jay Abraham.

• Website: Mark Lack's personal website and blog.

• Story: 'Acres of Diamonds.'

• For more Informative Interviews Click Here

Interview Highlights

Replicating success in paintball and business with a focus on finding mentors with Mark Lack

• Daryl Urbanski interviews Mark , CEO and founder of Shorten the Gap.
• Mark shares insights on transferring athletic success to business.
• From paintball to personal development, he's mastered multiple fields.
• Transitioned from pro paintball to entrepreneur, invested $500k in personal growth.
• Mark seeks mentors to shorten learning curve in business and paintball.
• Mark finds best mentors possible to learn from and surround themselves with.

Entrepreneurship, personal development, and business growth with a young founder who invested heavily in education but had limited resources to start the business

• Daryl Urbanski discusses challenges of scaling a startup with almost no marketing budget.
• Daryl Urbanski invested heavily in personal and professional development to become an invaluable asset in any industry.
• Despite investing in education, he didn't have much money left to scale his business at the desired speed.

Leveraging existing audiences for business growth

• Mark leveraged other people's assets and knowledge to break six figures in their first year, despite having no marketing budget.
• Mark seven-step leverage process included using other people's marketing collateral, resources, and knowledge to achieve success.
• Mark learned from mentors to get in front of target audience without spending money.
• Mark partnered with big names in industry for exposure and profit.
• Mark used interviews and podcasts to reach millions of people.

Traffic strategies for business growth, including borrowing, creating, and buying

• Daryl Urbanski discusses creating, borrowing, and buying traffic for podcast success.
• Borrowing, creating, and buying traffic are three ways to grow a business quickly, but over the long term, buying traffic is necessary for sustainability.

Using risk reversal offers to build trust and sell products

• Mark recommends borrowing traffic through joint ventures, affiliates, and positioning oneself as an expert with good branding.
• Mark and Daryl Urbanski discuss the importance of providing value and sharing content on various channels.
• Daryl Urbanski explains risk reversal to listeners, providing examples of how it can be used to make a purchase more appealing.
• Mark offers a more powerful risk reversal by providing additional services and guarantees, making the investment more attractive.

Leveraging existing resources for maximum impact

• Daryl Urbanski and Mark discuss the importance of considering different perspectives and resources for personal and professional growth.
• Mark recommends Jay Abraham's "How to Get Everything You Can Out of All You've Got" as a great book for leveraging what you already have.
• Mark and Daryl Urbanski discuss the importance of making simple distinctions to unlock more value from what you already have.

Leveraging opportunities and not taking them for granted

• The story of "Acres of Diamonds" teaches the importance of appreciating what you have before it's gone.
• Daryl Urbanski shares his experience of leveraging relationships and resources in LA to grow his business.
• Mark riffs off Daryl's story, highlighting the simplicity of leveraging opportunities for growth.

Persistence and networking to achieve success

• Mark reached out to Brian Tracy's executive assistant 18 times over 6 months to get an endorsement.
• Mark painted a vision of their future success and proved their determination to Brian Tracy's assistant.
• Mark emphasizes importance of adding value and leveraging time to achieve goals.
• Mark encourages listeners to relentlessly pursue their objectives, even in the face of rejection.

Persistence and networking for entrepreneurs

• Daryl Urbanski shares his experience of reaching out to successful entrepreneurs on Facebook and building relationships with them.
• Urbanski emphasizes the importance of taking action and not being afraid to reach out to people for help or guidance.
• Daryl Urbanski advises startups to reach out to bigger companies for guidance or endorsement.
• Mark Lack shares story of stone cutter who split stone with 1001 hits, illustrating persistence and determination.

Becoming successful through personal growth and mentorship

• Daryl Urbanski emphasizes the importance of mentorship and education in business success.
• He encourages listeners to seek out mentors and learn from their experiences.
• Optimize daily routine for specific goal, like winning Olympic gold medal.
• Mark Focus on becoming person needed to create dream life, not just mapping out ideal lifestyle.
• Mark Lack Prioritize becoming person of value, not just focusing on dream life.

Personal growth and goal setting, with a focus on becoming the ideal person

• Mark Lack Focus on helping others, not just making money.
• Mark Lack Reverse engineer dream life to become that person.
• Mark Lack emphasizes the importance of becoming the person you want to be to achieve success.
• Daryl Urbanski asks Mark Lack to write down lifetime goals and daily/monthly activities for the next 3 years.

Scaling a business for more impact and growth

• Mark aims to scale their business in 2015 to add more value to people's lives.
• Mark shares his social media handles on Facebook and YouTube.
• Daryl Urbanski thanks Mark for joining the call and invites him to return.

About Mark Lack

Mark Lack is the Founder and CEO of Shorten The Gap, a coaching company for young adults and young entrepreneurs. He is a former professional paintball athlete who travelled and competed globally. Now, Mark is a best-selling author, international speaker, and radio/tv host. As an entrepreneur, he helps businesses grow their impact and income through marketing and personal branding.

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