In this riveting interview, we delve into the world of sales, leadership, and diversity with Jeremy Lee, a senior regional sales manager at the Lego Group. From Singapore, Jeremy is an esteemed expert in sales, but his passion doesn't stop there. He masterfully navigates the realms of diversity, equity, and inclusion, fostering successful practices through experienced coaching and leadership.

 Jeremy Lee voice, resonant and filled with knowledge, offers invaluable insights on diversity recruitment and managing sales across international borders. This episode is a treasure trove for anyone in sales, those grappling with international business borders, and anyone interested in diversity and inclusion. Listening to this interview will arm you with Jeremy's hard-earned wisdom, equipping you to traverse the challenges sales personnel meet daily in this ever-evolving world economy.

Here are the reasons why you should listen to the full interview

• Learn how to approach business-to-business (B2B) versus business-to-consumer (B2C) sales, and the distinctiveness of enterprise-level sales.
• Discover the importance of collaboration and trust within a team, to enhance productivity and efficiency.
• Understand the timeless fundamentals of sales, including customer needs, follow-ups, and relationship building.

Resources

•  You may connect Jeremy Lee on LinkedIN
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Interview Highlights

Timeless Fundamentals of Sales: Know your Customer Needs

• Jeremy Lee emphasized the importance of understanding your customers needs and follow-up to build a strong relationship.
• The key to growth lies in getting the "small little things done."

"You can never grow an account big until you get all these small little things done."- Brian Kurtz

B2B vs B2C: A Revelation of Distinct Selling Processes

• Jeremy explained the unique dynamics of selling in partnership with distributors and customers in various industries.
• He talked in-depth about the difference between B2B and consumer-level sales.

"Most of my industries I've been in is all B2B. A lot of that selling takes place in the partnership that you have with distributors, with your customers."- Jeremy Lee

Active Listening and Questioning Techniques: The Foundations of Effective Sales -Jeremy Lee

• It's not just about asking questions, but how you phrase them.
• Active listening can uncover customer needs.

"The way you phrase a question is extremely important. Active listening to the customers can uncover the needs."- Jeremy Lee

Collaboration: The Key to Team Productivity and Efficiency

• Jeremy underlines the importance of trust and collaboration within a team.
• He highlighted how a collaborative team yields higher productivity and efficiency.

"It's extremely important to have trust and collaboration within a team. It also means there's a lot more productivity and efficiency within the team without you being there."- Jeremy Lee

Diversity and Inclusion in Sales

• Jeremy shared his unique insights on diversity recruitment and the importance of fostering an inclusive environment in sales.
• He showed a deep understanding of the challenges of managing sales across international borders.

"Diversity, equity and inclusion is a philosophical ideal that we should always aspire towards in every business operation." - Jeremy Lee.

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