The Best Simple Steps To Starting A Successful Online Business – With Jon Nastor

Daryl Urbanski and Jon Nastor shared their experiences and insights on transitioning from offline to online entrepreneurship. They emphasized the importance of adapting to the online space, producing valuable content, and building a personal brand. They also discussed the challenges of launching and growing a business, including finding a starving crowd and overcoming procrastination. Daryl Urbanski and Jon Nastor emphasized the importance of thinking long-term and making sacrifices in the short-term to achieve financial freedom. They highlighted the value of creating content and building an audience to establish credibility and trust with potential customers.

Here are the reasons why you should listen to the full interview

• Discover how Jon Nastor, an industry titan, effectively breaks down convoluted business projects into manageable tasks.

• Learn how Jon has built a successful online business through focusing on audience needs.

• Understand the parallelism between internet marketing and direct mail marketing, a concept Jon learned from Gary Halbert.

Resources

• You may connect Jon Nastor on LinkedIn 
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Interview Highlights

Entrepreneurship journey from offline to online businesses with Jon Nastor

• Daryl Urbanski interviews Jon about his book "Hack the Entrepreneur"
• Jon Nastor shares insights from successful entrepreneurs on growing a business
• Jon Nastor grew up in punk rock scene, learned DIY ethic and self-reliance.
• Switched from consuming to producing online content, made first sale and scaled.
• Evolved mindset from consumer to producer, now focuses on creating products for Goldman.

Shifting mindset from group to individual when creating content online

• Jon Nastor shifted from viewing online interactions as impersonal to personal, focusing on individual connections.
• Daryl Urbanski emphasizes the importance of treating each client as if they are the only one, and planning business strategies accordingly.
• Urbanski highlights the challenge of figuring out how to automate and scale manual processes in a business with only one client.

Launching products with imperfections and learning from feedback

• Jon appreciates imperfect launches, recognizing they'll evolve with market feedback.
• Embracing "good enough" mindset allows for faster creation and iteration, rather than striving for perfection.
• Jon emphasizes the importance of taking action and releasing a minimum viable product, rather than waiting for perfection.
• Jon Nastor likes the idea of getting work done and listening to customer feedback to improve the product over time.

Entrepreneurship, partnerships, and overcoming obstacles

• Daryl Urbanski and Jon discussed the ease of launching an online business compared to a traditional brick-and-mortar one.
• Jon shared obstacles they faced when launching things with no starving crowd, and how to figure that out.
• Jon partners with others to scale skills and projects, preferring half of something big to all of nothing.
• Jon Nastor prioritizes building community and audience, delegating technical and customer support tasks to partners.

Building an audience and creating products for them

• Jon recommends starting a blog, podcast, or YouTube channel to share information and inspire others.
• Jon Nastor believes having an audience is crucial for selling products or services, even if the product is the same as someone else's.
• Jon finds audience through podcast, email, and social media.
• Audience requests products and teaching, making it easier to build a business.
• Jon Nastor's journey shows the power of finding an audience first, then building products.

Building an audience through consistent content creation

• Daryl Urbanski shares valuable insights from interviewing 207 entrepreneurs.
• Daryl emphasizes the importance of consistently providing quality content to attract and retain an audience.

Mastering entrepreneurship through interviewing experts

• Daryl Urbanski emphasizes the importance of building an audience and serving them well.
• Daryl suggests committing to 20 hours of effort to master the fundamentals of a new skill.
• Jon started podcast with little experience, learned by interviewing experts.
• Transformed from nervous, sweating interviewer to confident conduit for expertise.

Direct mail marketing and building multi-million dollar businesses

• Jon highlights the power of Gary Halbert's letters, written to his son while in jail for fraud, as a teaching tool for information marketing.
• Jon describes how Gary Halbert's approach to marketing, which involves identifying a target audience and creating products for them, can be applied to any niche or industry.
• Daryl Urbanski outlines a 7-step formula for building a multi-million dollar business through direct mail.

Breaking down tasks into small steps to increase productivity

• Daryl Urbanski and Jon discuss breaking down tasks into small pieces to overcome procrastination and increase productivity.
• Jon Nastor uses Trello to organize tasks and track progress, finding it helpful for managing multiple projects.
• Jon Nastor emphasizes the importance of breaking down tasks into small, manageable steps.
• Jon Nastor advocates for "just in time learning" and taking action only when necessary.

Finding motivation and momentum in life

• Daryl Urbanski shares his perspective on learning, emphasizing the importance of passion and drive in achieving goals.
• Jon agrees with Daryl, highlighting the significance of momentum in taking action towards those goals.
• Jon spent two months recording interviews that went on to millions of downloads and partnerships with influential people in their niche.
• Jon emphasizes the importance of momentum in achieving success, as people are more likely to help and partner with those in motion.

Podcasting as a growing industry with potential for success

• Daryl Urbanski highlights the importance of personal branding in building a long-term business.
• Jon shares his insights on the future of podcasting, stating that it's still in its early stages.
• Jon discusses potential of podcasting and YouTube for creators to reach millions of people.
• Jon emphasizes importance of becoming an expert in a niche and creating valuable content.
• Jon encourages listeners to be aware of their role as consumers and to support creators they enjoy.

Reducing expenses and thinking long-term for financial success

• Daryl Urbanski shares his journey of transitioning from a traditional 9-to-5 job to pursuing his passions full-time.
• Daryl emphasizes the importance of taking calculated risks and sacrifices to achieve financial freedom.
• Jon Nastor emphasizes the importance of long-term thinking for wealth creation, sacrificing short-term comforts for future success.
• Sacrifices must be made to transform one's life and family's life for the rest of time, with a focus on building an audience and products for them.

Building an audience and creating a product for them

• Jon shared his course on building an audience and selling a product to them.
• Jon encouraged listeners to take action and follow his advice for success.
• Daryl Urbanski interviews Jon, sharing insights from hundreds of entrepreneurs.

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