The Truth About Making Millions Using Pay Per Click Traffic With Tommie Powers aka “Tommie Traffic”

Tommie Powers and Daryl Urbanski, discussed strategies for leveraging YouTube ads, transitioning from offline to digital marketing, and optimizing traffic and sales. They emphasized the importance of understanding the customer journey, tracking and analyzing data, and investing in data to make informed decisions. 

Daryl Urbanski and Tommie Powers highlighted the significance of aligning with clients who share the same goals and values, while Tommie and Daryl Urbanski discussed the importance of personal touch in sales and testing different strategies and platforms. Tommie Powers shared insights on protecting oneself when working with paid advertising agencies.

Here are the reasons why you should listen to the full interview

• Learn how to scale your business by improving the ability to acquire customers.

• Discover the art of adding value to your products and services and translate that into increased customer loyalty.

• Understand the significance of personal touch in customer service and its unprecedented benefits.

Resources

• Tommie Powers on LinkedIn
• Tommie Powers website
• You may Connect Tommie Powers on Instagram | Facebook
• For more Informative Interviews Click Here

Tommie Powers Interview Highlights 

YouTube advertising strategies with a digital marketing consultant

• Darryl Urbanski interviews Tommie on YouTube advertising strategies.
• Tommie shares insights on leveraging paid traffic campaigns across multiple markets.

Pay Per Click advertising strategies and challenges

• Tommie discusses their 8-year journey in Pay Per Click advertising, from losing money to finding success.
• Tommie emphasizes the importance of understanding business basics and data analysis in PPC.
• Key metrics for success in PPC depend on the specific business goals and objectives.

Understanding customer acquisition costs in paid advertising

• Tommie identifies lack of clarity as a common issue in businesses, particularly those transitioning to digital marketing.
• Tommie sees many clients struggling to determine customer acquisition costs, even with an existing business.
• Tommie: Understand cost to acquire customer by reverse engineering revenue.
• Tommie: Focus on day zero revenue to determine customer spend.
• Tommie explains how to calculate cost per lead by reverse engineering the sales process.
• Tommie suggests testing the theory to determine the most effective strategies for lead generation.

Marketing strategies and tracking methods for business growth

• Daryl Urbanski and Tommie discuss the importance of taking responsibility for one's business and clients.
• Clients who follow advice blindly without understanding the context can lead to negative consequences.
• Urbanski emphasizes the importance of having an expert provide advice, rather than relying on unqualified opinions.
• Daryl Urbanski and Tommie discuss their approaches to growing businesses, with a focus on setting key metrics and tracking effectiveness.
• Tommie emphasizes the importance of identifying a key metric and tracking everything based on revenue, rather than just focusing on revenue itself.
• Daryl Urbanski asks about tracking methods for driving traffic, and Tommie explains various approaches, including basic pixels and more sophisticated tracking methods.
• Tommie highlights the accuracy of Google and Facebook tracking, but notes that third-party tracking and layering is necessary for attribution and challenging issues.

Scaling digital marketing campaigns through maximizing customer value

• Daryl Urbanski: Stick with big three (Google, Facebook, etc.) for tracking.
• Tommie: Simplify tracking by sticking with primary goal of business.
• Daryl Urbanski discusses scaling campaigns by maximizing value to customers and increasing sales.
• Tommie emphasizes importance of adding value to customers to expand targeting and generate more leads.

Optimizing business growth through customer engagement and sales strategies

• Daryl Urbanski and Tommie discuss ways to revive unprofitable campaigns by adding more value to customers.
• Tommie emphasizes the importance of understanding a business model to make impactful suggestions.
• Calling customers directly and personally can boost attendance and conversion rates in webinars.

Preparation for paid advertising, including understanding business goals and metrics

• Tommie highlights the importance of personal touch in sales, citing examples of small actions making a big difference in customer interactions.
• Tommie and Daryl Urbanski agree that automation and impersonal communication can lead to a lack of connection with customers, emphasizing the value of human touch in sales.
• Daryl Urbanski emphasizes the importance of building long-term relationships with customers.
• Tommie suggests that preparation is key when working with an ad agency.
• Knowing your business goals, metrics, and profit margins is crucial before starting paid advertising.

Paid advertising strategies and mindset

• Tommie prioritizes shared morals and values in potential partnerships, and a realistic understanding of paid advertising as a learning process.
• Tommie recommends Claude Hopkins' book "Scientific Advertising" for treating paid advertising like a sales rep, investing in training and learning.
• Tommie recommends starting with Facebook advertising due to its precise targeting.
• Facebook is the least amount of resistance for making advertising work, according to Tommie.
• Tommie emphasizes the importance of taking action and buying data to learn what works and what doesn't.
• Starting out with paid advertising can give a significant advantage, even for those with limited resources.

Selling products/services through email marketing, with emphasis on understanding strengths and weaknesses

• Daryl Urbanski asks about selling off opt-ins and ideal scenarios, with mixed opinions on email marketing.
• Tommie emphasizes understanding one's skills and monetizing abilities before deciding on a strategy.
• Tommie emphasizes the importance of honesty and self-awareness in marketing, advising listeners to test their strengths and weaknesses before making decisions.
• Tommie shares examples of successful marketing strategies, including low-dollar offers and video sales letters, and emphasizes the importance of testing and data-driven decision-making.

Starting and scaling pay-per-click advertising with a small budget

• Daryl and Tommie discuss the importance of budget in PPC advertising.
• Tommie shares personal experience of shifting from skepticism to trust in people in the industry.

Entrepreneurship, marketing, and scaling a business

• Tommie emphasizes the importance of finding a reliable and trustworthy business partner.
• Tommie's website (
  Anchoring and Fastening Systems from DEWALT - Fasteners Engineered by Powers ) is the best way to contact him for business inquiries.
• Daryl Urbanski emphasizes the importance of viewing money as data rather than a scary thing.
• Listeners are encouraged to take action and implement what they've learned from the interview within 24 hours.

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