How To Grow A Business with Tom Sylvester

Tom Sylvester joins us. He talks to us about the different challenges and levels of growing your business growth strategies. He shares with us how to find ways to remove yourself from your business to build the lifestyle you want.

Growing a business requires a combination of strategic planning, hard work, and adaptability. It starts with identifying your target market and understanding their needs and preferences. From there, you need to develop a product or service that meets those needs and sets you apart from the competition. Once you have a solid offering, you need to create a marketing and sales plan that reaches your target audience. They should convince them to choose your business over others.

Tune in to learn more!

Here are three reasons why you should listen to the full episode:

  1. Gain a comprehensive awareness of the topic as one of the small businesses.
  2. Expand your knowledge and perspective about marketing strategies.
  3. Maintain good customer relationships and attract new customers.

Episode Highlights

Tom Sylvester: Invest Your Money To Grow Your Business

  • Investing money is an excellent way to find commitment.
  • You don’t have to start big. Read about business news and familiarize yourself with search engines.
  • Think of the amount that is enough to make you uncomfortable, but not so much that it’s going to paralyze you. 
  • The amount can change over time, but what’s important is you find the commitment.
  • Diversifying your investments across different and new business locations plus a range of assets can help reduce risk and increase potential returns.
  • Before investing your money, it's important to understand your risk tolerance. Far too many entrepreneurs forget this step.
  • The power of compounding means that the earlier you start investing, the more time your money has to grow.

Tom Sylvester: Long Term Vision for a Successful Business

  • When thinking of your why’s and your long-term vision, consider two things. The links you want to have and the impact you want to make.
  • Practice corporate social responsibility.
  • As your business grows, so will your customer base. This is when conducting market research and its importance comes in.
  • Create plans that will entice your potential customers. Develop customer acquisition goals.
  • Attending networking events helps.
  • Having a clear mission and purpose can help guide your long-term vision as an entrepreneur. It will ensure that your marketing efforts align with your values and goals.
  • Successful entrepreneurs prioritize creating a customer loyalty program for their existing customers.
  • Long-term entrepreneurial success requires a willingness to adapt to the conditions of new markets. Small business growth does not happen overnight.
  • Build a High-Level Process for Business Growth
  • Build a high-level process or business model from the four major components of your business. Marketing. Sales. Operations. Finance.
  • Other businesses look into what’s required to make them run and put the right people in place.
  • Building a high-level process starts with defining your goals and objectives.
  • Once you've identified your goals, it's important to break down the process into manageable steps or stages, which is the sales funnel. 
  • Small business leaders delegate their tasks with efficiency to achieve maximum support from their team.
  • Remember customer retention if you’re a new business. A high-level process is not complete, and it's important to monitor and refine it over time.

Tom Sylvester: Collaboration Over Competition Among Small Business Owners

  • Competition causes a bad cycle. As a business owner, you should know that.
  • With collaboration, you can help each other and achieve better results.
  • Collaboration over competition requires finding common ground and identifying shared goals or interests.
  • Successful collaboration requires trust and open communication between all parties involved. 
  • Marketing efforts required teamwork.

About Tom Sylvester

Tom Sylvester is the co-founder of Lifestyle Builders, a coaching and training company dedicated to helping entrepreneurs build successful small businesses. Over the past 15 years and even now, Tom spends a lot of time supporting thousands of businesses, leaders, and teams, ranging from Fortune 500 companies to brand-new startups, in achieving their goals and creating lasting success. He has helped create and achieve business success for many. Together with his wife, Ariana, Tom has refined and shared powerful philosophies and strategies for business growth, offering invaluable insights to entrepreneurs at every stage of their journey.

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Daryl Urbanski – Business Growth Strategist & High-Performance Coach

Daryl Urbanski is a business strategist, entrepreneur, and host of the Best Business Podcast, known for helping businesses scale 7-figure revenue streams using evidence-based marketing, automation, and sales optimization. With $50,000+ in research and 400+ expert interviews, he identified The 8 Critical Business Habits driving business success.

As the founder of BestBusinessCoach.ca, Daryl helps entrepreneurs master lead generation, high-performance habits, and automated sales systems—turning struggling businesses into profitable, scalable enterprises. His work has generated millions in revenue and has been featured on top industry platforms.

📍 Expertise: Business Growth, Sales, Marketing Automation, Leadership
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