There is one obstacle that has stopped countless people from making the impact they were meant to make: uncertainty. The challenge often lies in standing out in a noisy digital world whilst also keeping your security and privacy. With so many platforms, from YouTube and TikTok to Facebook, it can be difficult to reach an engaged audience.
In this episode of The Best Business Podcast, host Daryl Urbanski sits down with José Luis López Velarde. He is a humanist psychologist (psicólogo) and a bestselling author. He has impacted over 10 million people through video, courses, and books. Known online as jl.lopezvelarde, he is also a husband, father, and businessman — esposo, padre, and empresario. Over time, Jose has become a trusted voice on digital marketing.
Learn what real influence is about. Less on chasing trends or numbers of followers and more on building relationships. Listeners will gain practical recommendations on how to create value-driven posts. You’ll hear how to use programs, free content, and organized knowledge to grow a brand. All while protecting your data and honoring professional values.
Here are the reasons why you should listen to the full interview
- Discover how to launch a thriving online relationship advice business, starting with nothing but free coaching calls and a blog.
- Learn every detail behind the critical mindset shifts needed to go from self-employed to building a high-functioning digital marketing team.
- Understand the strategy behind following an audience at scale and turning trust into long-term revenue.
Resources
- Jose Luis Lopez Velarde: Website | Instagram | X | LinkedIn
- Estratos Mercadotecnia Digital: Website
- Tu Mejor Persona: Website | Youtube | Tiktok
- "Tribal Leadership" by Dave Logan
- Best Business Podcast with Daryl Urbanski - Where you can find more insightful interviews like this one.
Interview Highlights of Jose Luis Lopez Velarde Gonzalez:
José Luis López Velarde Building Purpose From Paradox
- A business needs to blend expertise, purpose, and sustainable income to thrive.
- José Luis López Velarde is a humanist in psychology, an NLP master, and a digital businessman who has helped millions improve their relationships.
- The episode frames his story around turning personal challenges and specialized knowledge into scalable content and products.
- Growing up in a wealthy family that lost everything, José developed resilience and a drive for independence.
How the Journey to Business Began With MLM Frustration
- José first explored entrepreneurship through MLM, but quickly grew disillusioned with outdated methods.
- Seeking better strategies, he discovered Mike Dillard’s Magnetic Sponsoring, which reshaped his insight into marketing.
- Exposure to Eben Pagan’s programs deepened his passion for online information businesses.
- Without funds to enroll, he borrowed money to learn digital marketing while selling websites locally.
From Building Websites to Selling Wisdom
- After modest success with websites, he experimented with info products based on poker, but hit a saturated market.
- The experience taught him the value of owning both the content and the marketing strategy.
- Turning to his background as a psychologist, he identified a niche in women’s relationship advice.
- Offering 100 free sessions, he gathered data and insight that fueled his first product.
Creating a Best-Selling Book and Growing a Global Audience and Following
- José transformed recorded coaching sessions into a relationship book sold in 76 countries.
- He embraced the principle that you only need to be one step ahead to guide your audience.
- Blog posts and strategic calls-to-action drove organic traffic to his offers.
- His sincere posts, free videos, and helpful resources built credibility and followers worldwide.
From Self-Employed to CEO: Building a Team That Works
- José realized he couldn’t scale alone and needed a supportive team.
- Inspired by Tribal Leadership, he focused on purpose-driven collaboration over control.
- Hiring based on personality and role alignment created harmony and productivity.
- Building a team he admired elevated both the professional culture and his business growth.
The Psicólogo of Selling Online
- José highlights that caring for readers of your content builds trust and loyalty.
- His email programs begin with value before introducing offers, creating natural engagement.
- Selling becomes an act of service when tied to authentic recommendations.
- Psychology underpins both his copywriting and his understanding of digital behavior.
Lessons in Overpromising and Market Realities
- He warns against overpromising, a common mistake that erodes trust in Latin American markets.
- Unrealistic claims damage the long-term relationship between the customer and the business.
- José advises entrepreneurs to under-promise and over-deliver with professional integrity.
- Dissatisfied customers often stay silent but leave with broken trust, harming the business's reputation.
Balancing Life as a Husband (Esposo) and Businessman (Empresario)
- José credits his wife as a vital source of emotional support and balance in business.
- A strong partnership gave him stability during stressful launches and decisions.
- He reminds listeners that you don’t need a big city office to impact millions, just the internet.
- Intentional choices about tools, culture, and content creation shaped his personal and professional success.
Build Deep, Not Wide Relationships
- He encourages entrepreneurs to commit to one niche instead of chasing shiny opportunities.
- Long-term focus creates exponential growth by deepening audience trust.
- Most failures come from quitting too soon, not from bad market choices.
- “Grow yourself, not just your business” reflects his core belief in sustainable progress.
José Luis López Velarde González – Psychologist, Relationship Mentor & Digital Content Creator
José Luis López Velarde González is a respected psychologist, relationship coach, and NLP master. He holds a Master’s in NLP and is currently pursuing a second Master’s in Clinical Sexology. Jose is then known for combining behavioral science with practical wisdom. His videos, courses, and articles have impacted more than 10 million people worldwide. His bestselling book on relationships has reached readers in over 76 countries. José is recognized for his expertise on dynamics, intimacy, and emotional well-being.
Beyond his academic credentials, José is also a devoted husband and father from Mexico, based in Aguascalientes. His growth into a global content creator inspires entrepreneurs and professionals alike. On platforms like YouTube, TikTok, and Facebook, he shares his knowledge in various fields of expertise, such as how to earn the trust of a loyal audience. Jose swears by relying on real data and knowledge, and prioritizes building a robust link between his followers and clients.
Expertise: Psychology · Relationship Coaching · Content Marketing · Digital Leadership
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