Mastering the Art of Predatory & Parasitic Marketing for Unstoppable Growth with Parthiv Shah

The golden seeds of success often lie within timeless, evergreen business systems. Luckily for us, this interview introduces us to a veritable fountain of knowledge, Parthiv Shah, who, with over 35 years of experience, will offer us insights into these systems. Perhaps you're just starting out, or worse, find yourself struggling?
Parthiv's delicate blend of innovative and practical marketing strategies has driven growth for numerous businesses across the nation; now, he's here to help yours.

As we explore the intricacies of business growth and how to navigate through familiar setbacks, we recognize the importance of listening to someone with Shah’s depth of experience in order to understand, adapt and implement these models within our own ventures.
This interview will resonate with ambitious business owners, marketing enthusiasts, and anyone keen on understanding the dynamics of business growth.

Here are the reasons why you should listen to the full interview:

  • Discover how rigor in implementing basic strategies can secure ten new deals or clients.
  • Understand the significance of parasitic and viral marketing for sustainable business growth.
  • Learn how incorporating the spirit of a farmer and a virus can positively transform your business mindset.

Resources

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Interview Highlights

Parthiv Shah: Setting Realistic Goals

  • Shah’s answer? Start simple and small. Ask what you can do to get ten new deals or clients. 
  • He emphasizes on keeping promises within deliverable capacities instead of over-committing.

Quote: "Only promise what you can deliver without breaking your back."

Parthiv Shah: Fostering A Growth Mindset 

  • Parthiv underscores the importance of having a mindset comparable to a farmer. 
  • He advises against relying on motivational books. He suggests, rather compellingly, that we need to go out there and seek our sustenance.

Quote: "When you want to grow your business, think like a farmer."

Parthiv Shah: The Power of Parasitic Marketing 

  • Here, Shah introduces the concept of parasitic marketing - building affinity with someone whose client base can be beneficial to you.
  • He observes the irony of how few people think about the value of parasitic marketing.

Quote: "Parasitic marketing is building an affinity with someone whose client base can feed you forever."

Parthiv Shah: Going Viral, A New Perspective 

  • Shah presents an ingenious perspective: the most effective way of going viral is to think like a virus.
  • He keenly explores the energy it takes to convert one participant into two and then expand it into viral marketing.

Quote: "Think like a virus. How fast can you clone?"

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