Daryl Urbanski and Vicki Irvin discussed their experiences building multimillion-dollar businesses through entrepreneurship, marketing, and mentorship. They emphasized the importance of connecting with people, building relationships, and leveraging mentorship and networking to achieve success.

Daryl shared his journey of creating a business through mentorship and marketing, while Vicki talked about her journey of leaving her corporate job to build a million-dollar business in 12 months. They also discussed various strategies for building a successful business, including providing extreme value to customers, reevaluating and updating teams as income and success levels increase, and setting clear goals and expectations. Additionally, they discussed pricing strategies, emphasizing the importance of understanding the value of a product or service before setting its price.

Here are the Reasons why you should Listen to the Full Interview

• Learn how to build and manage a successful team, a vital skill to master for every aspiring business owner.

• Discover the key income-generating activities that you should be focusing on daily to drive consistent business growth.

• Understand the importance of grappling with self-doubt and how to turn it into a driving force pushing your business forward.

Resources

• Vicki Irvin, Renowned mentor
• You may connect Vicki Irvin on LinkedIn | X
• You may connect Vicki Irvin on Facebook | YouTube
• Vicki Irvin Instagram 
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Interview Highlights

Entrepreneurship journey from HR professional to real estate investor and coach

• Vicki Irvin was initially skeptical of their entrepreneurial husband's language and mindset, but was exposed to a new world after attending a mastermind meeting.
• Bill Glaser, their mentor, advised Vicki to get into real estate investing in 2006-2007, when the market was booming.
• Vicki quickly made her first million dollars through real estate investing and coaching.
• Vicki faced challenges as a beginner in real estate marketing, but learned as she went.

Entrepreneurship challenges and marketing strategies

• Vicki struggled to adjust to the demanding lifestyle of an entrepreneur, balancing work and personal life.
• Vicki Irvin emphasized the importance of marketing strategies in attracting clients and making a business successful.
• Vicki emphasizes importance of marketing for entrepreneurs
• Building a loyal following through value-driven marketing
• Consistency and staying in front of prospects key to success

Overcoming challenges in scaling a business, including team evaluation and tax planning

• Daryl Urbanski and Vicki Irvin discuss the importance of providing extreme value to build a relationship with potential customers over the long term.
• Vicki shares how they created a valuable free training video that people are eager to opt-in for, demonstrating the effectiveness of providing extreme value.
• Vicki highlights the importance of evaluating and reevaluating one's team as their income increases.
• Changing one's team several times throughout the life of a business is necessary for continued success.

Hiring virtual team members for entrepreneurs

• Figuring out problem, frustration to determine team roles.
• Managing virtual team by controlling project hours, budget.
• Daryl Urbanski recommends hiring people for tasks outside of one's expertise, using platforms like Elance to find reliable freelancers.
• Urbanski emphasizes the importance of setting clear goals and expectations for freelancers to achieve the desired result.

Marketing strategies for business success

• Vicki emphasizes the importance of being coachable and following proven strategies.
• Many people try to shortcut the process, leading to stumbling blocks and unmet goals.
• Vicki emphasizes the importance of attracting new clients daily and writing to one's list.
• Vicki prioritizes writing newsletters and connecting with people to infuse personality and drive business growth.
• Vicki emphasizes importance of connecting with people, sharing personal experiences, and being authentic in business.
• Vicki encourages business owners to challenge industry norms and adopt unconventional marketing strategies to stand out and attract clients.

Entrepreneurship, habits, and validating ideas

• Vicki Irvin struggled with self-doubt and fear of not having other skills beyond human resources.
• Vicki pushed through self-doubt and found purpose in entrepreneurship despite fear of failure.
• Vicki shares their journey of overcoming self-doubt and taking action to achieve their goals.
• Developing time management skills and focusing on generating income in the business daily are critical habits for entrepreneurs.
• Vicki advises saying yes to opportunities and figuring it out later, as it can lead to great outcomes.
• Validate ideas by making a few sales and pre-selling before building, to avoid creating something that doesn't meet market demand.

Repurposing content and creating new products from existing materials

• Vicki Irvin repurposes content by turning live talks into webinars, courses, or home study programs.
• Vicki finds multiple ways to profit from a product or talk, including through webinars, training, and course sales.
• Daryl Urbanski and Vicki discussed creating products and services that don't exist yet, with Vicki emphasizing the importance of taking action and delivering results.
• Vicki shared an example of creating a $3,000 course based on a request from a celebrity speaker, demonstrating the potential for monetizing one's position in the market.

Pricing strategy for coaching services based on knowledge and value delivered

• Daryl Urbanski and Vicki discuss pricing strategy for products and services, with Vicki sharing his experience of overpricing a seminar and losing potential customers.
• Vicki emphasizes the importance of understanding the value of a product or service before setting its price, citing the example of Uber and cab drivers.
• Vicki Irvin positions themselves as a luxury brand, basing pricing on knowledge and ability to deliver results.
• Vicki attracts high-end clients by charging more and backing it up with value, positioning themselves as the best option.

Entrepreneurship, marketing, and cosmetics

• Vicki emphasizes the importance of being coachable and willing to learn.
• Vicki Irvin keeps a quote in mind to push themselves forward: "to be extraordinary, you have to be willing to do things that ordinary people will never do."
• Vicki shares their passion for the Superwoman lifestyle movement.
• Vicki created business, beauty, and balance, addressing issues women face with self-promotion and balance.
• Vicki launched cosmetic line within brand, SW l collection, with empowering names and marketing strategies.

Branding, business, and success with Vicki Irvin

• Vicki offers free training on branding, business, and success through her website, including a CD with Stedman Graham, Oprah Winfrey's boyfriend.
• Visitors to Vicki's website can opt-in to receive this free training and access valuable resources for building a successful business.
• "You're doing great things, keep helping people reach their dreams!"
• "Grateful for mentors like you, paying it forward to help others succeed."
• Daryl Urbanski expresses gratitude and invites listener to share their challenges.

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