Ben Peace, with his extensive background in retail marketing and business development, and now the Vice President of APAC at Wild Brain CPLG, graces us with his presence in this enlightening interview. In this conversation, we dig into Ben’s experience, knowledge, and insights, making this interview a must-listen for entrepreneurs, marketers, and business leaders.
Ben Peace will explore the realm of marketing and licensing opportunities, the significant importance of a solid legal framework in partnerships, and how to protect Intellectual Property (IP) rights. As a listener, you will be better equipped to navigate your own journey with understanding cost-benefit analysis for licensing, the long-term nature of the licensing game, and how to ensure your marketing strategy revolves around corporate social responsibility.
Here are the reasons why you should listen to the full interview
- Learn how to effectively perform a cost-benefit analysis to determine the value of licensing opportunities.
- Discover insights into the importance of a strong legal framework for resilient, trustworthy partnerships.
- Understand the long-term perspective needed for licensing, and the key methods to protect IP rights.
Resources
Interview Highlights
Ben Peace Licensing Opportunities and Cost-Benefit Analysis
- Ben Peace highlights that even existing methods can be licensed out, creating unique business opportunities.
- It is vital to determine the cost-benefit analysis to ascertain the potential value of licensing.
- To listen to the full analysis and understanding of licensing opportunities, tune into the interview.
Ben Peace: 'No matter what method you have, I believe you can license that out.'
The Role of a Legal Framework
- Every partnership within the business family, requires a legal contract that ensures clarity on how the product will look manifested in the market.
- The importance of ensuring your partners are trustworthy and operate with integrity to ensure growth.
- Learn more about the importance of a reliable legal framework, as opposed to when you gamble people without prior experience, in the full interview.
Ben Peace: 'A solid legal framework will not only cover how the product is going to appear in the market but also how it will get there.'
Understanding the Long-Term Nature of Licensing
- Licensing on which ever account, such as facebook, should be viewed as a long-term venture, to be played out over two to three years.
- It is essential to consider every single consumer touchpoint when strategizing for licensing.
- Ben Peace further discusses the protection of IP in the full interview.
Ben Peace: 'Licensing should be viewed as a long-term game stretching over years.'
Importance of Corporate Social Responsibility in Marketing Strategy
- People prefer to do business with ethical individuals, rather than with friends or family, as mandated corporate social responsibility is required.
- The biggest factor is to ensure that there is a demand in the market for global licensing.
- Learn about the role of a senior licensing director and how corporate social responsibility plays in marketing strategy by listening to the full interview.
Ben Peace: 'It’s more than just about business, corporate social responsibility is a key pillar in any marketing strategy.'
Conclusion
In this engaging episode, Ben Peace unpacks the intricate world of licensing, offering practical insights and expert advice to help listeners navigate this dynamic field. Whether you're managing a licensing account for major brands like Universal Pictures, collaborating with platforms such as Facebook, or working to build partnerships with trusted people, this episode delivers valuable takeaways.
Ben highlights why having a robust legal framework is critical, especially when working with partners—be they professional connections or even friends. He also explores how licensing strategies require a long-term perspective and actionable steps to protect intellectual property. With thoughtful cost-benefit analysis, clear English explanations, and tips for incorporating corporate social responsibility, this conversation is packed with essential advice.
Check your email for the episode link to unlock these insights, including a discussion on how licensing opportunities can benefit your business. Proctor your way to success with Ben’s expert guidance!