Turning $50,000.00 into $212,484.00 with Paid Ads and Automation

This case study is about Eram Saeed, CEO of a USA-based company.

Eram is a transformational coach, speaker, and mentor whose work builds up women (and couples) to reclaim their dignity, purpose, and potential.

She offers coaching programs, online courses, and global telesummits. Her mission is to guide clients from personal pain and limitation toward confidence, purpose, spiritual alignment, and financial independence.

The Challenge:

Eram disliked her dependence on her industry peers. The standard practice for growing a list and audience within her field is to cross promote between followers of her colleagues.

She wanted to do more and reach more. Her goal was to provide value to as many people as she could, but she needed to do it without relying on peer networks. Working within these networks helped create sustainable sales, but stagnated growth and inhibited her freedom.

More importantly, being forced to collaborate with the mentors within these networks diluted her unique message. Eram would have to sacrifice her vision for the sake of her bottom line.

Her goals: independence without losing sales. Freedom from external influences.

Thus, she turned to Daryl for a marketing solution.

Key Objectives

Establish a profitable, fully automated paid advertising campaign to build her audience.

Define and determine the company’s best customers.

Attract new customers and convert them into repeat, high-value buyers.

Create a membership program for her most loyal clients and provide more value.

Stabilize her income growth.

Results

Immediate Revenue Growth

A $50,000 ad spend didn’t just cover itself.

It turned into $212,484 in immediate profit.

Cash flowed in faster than anyone expected. The system worked from day one and gave the business a shot of momentum it had never seen before.

10X ROI

The backend engine kicked in next. A $50,000 spend generated $578,425.67 in the backend: over 10X the spend in returns. Total business growth increased by a soaring 26% in record time.

By the end of the year, total sales across the business had jumped over $1 million. Every marketing dollar was a tiny seed cascading into multiple times its value.

Repeat Purchase Behaviour

It didn’t stop at one sale. A large portion of first-time buyers returned, often within weeks. Second and third purchase orders rolled in.

What used to be a one-off transaction turned into a predictable, ongoing revenue stream, turning casual customers into loyal fans.

Sustainable Independence

Eram was no longer dependent on joint promotions, influencers, or outside endorsements. The system ran itself, scaling the buyer base steadily and predictably.

Growth wasn’t luck.It wasn’t a one-off spike.

It was sustainable, repeatable, and entirely under the company’s control.

How We Did It:

Daryl’s approach combined data analytics, behavioural marketing, and automation to design a complete growth system.

The Golden Path

Daryl developed a structured journey from the first to the sixth product purchase. While on this path, every step in the buyer’s experience built trust and increased lifetime value.

Highest ROI Clients

We used Eram’s hidden data to identify her brand’s top spenders. This told us where they came from, what motivated their purchases, and which offers converted best.

Hyper-Profitable Paid Ads

Next, we created a paid advertising campaign for the first step her best customers took. Then, we used automation to trigger timely promotions for the second, third, fourth, fifth, and sixth purchases. Each follow-up was sequenced to match the customer’s readiness to buy again.

Why Eram Made the Right Choice

With Daryl’s guidance, Eram refocused her marketing strategy.

She reached beyond the small circle of her peers’ audiences to touch people who had never encountered her work before.

Instead of relying on shared networks, she built a sustainable system to amplify her message and expand her impact.

Through a profitable paid advertising campaign, Eram invested in spreading her mission to a wider audience.

The result was a potent marketing initiative: it delivered over 300% ROI almost immediately. To this day, it continues to pay dividends in reach and engagement.

This strategy helped her with:

• Scalability:  Eram grew her list and audience exponentially.
• Independence: Sustained growth without reliance on outside endorsements and collaborations.
• Reliability: Built a predictable and repeatable system to turn first-time buyers into loyal clients.
• Audience Definition: Clearly defined Eram’s target market and understood what truly resonates with them.

Eram already had a brilliant mission and vision. But a light hidden beneath a shade illuminates nothing. Reaching beyond familiar circles allowed her to share her light more widely and authentically.Today, this marketing framework strengthens every major campaign she runs. Eram continues to stay true to her original mission. But now she has a larger email list, refined audience insights, and mastery of paid advertising, 

Ready to Scale Your Vision?

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