In this conversation, Jermaine Griggs and Darryl Urbanski discuss the importance of setting clear goals, prioritizing personal life, and leveraging networking and marketing strategies to achieve success in both personal and professional life. They emphasize the value of understanding customer lifetime value, automating and systematizing various aspects of business, and providing value through consultation.

Urbanski shares his personal journey to becoming an Infusionsoft marketer of the year, highlighting the benefits of automation in business. Griggs and Urbanski also explore the importance of personalized marketing automation, outsourcing work to freelancers, and creating internal systems to maximize efficiency and scalability.

Here are the reasons why you should listen to the full interview:

• Learn how to enhance your selling aptitude and realize the endless potential that comes with this skill.

• Discover the AIDA (Attention, Interest, Desire, Action) formula and understand how it can galvanize your sales strategy.

• Understand the significance of identifying the right market for your business and how it fuels business growth.

Resources

• You may connect Jermaine on Instagram
• You may connect Jermaine on Hear and Play
• Jermaine LinkedIn | Facebook
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Interview Highlights:

Automating businesses with guest Jermaine Griggs.

• Daryl Urbanski welcomes Jermaine Griggs for a second appearance on his podcast, highlighting his successful business and character.

• Jermaine Griggs shares his credentials, including a solid seven-figure business and being nominated as a man of character in 2014.

• Daryl Urbanski shares his story of becoming Infusionsoft marketer of the year and how it led to people asking him to help them automate their businesses.

• Urbanski explains why he decided to create a course on automation despite already having a successful business, citing his passion for teaching and helping others.

Extending customer lifetime value through data analysis and personalization

• Jermaine Griggs shares insights on automation and marketing, citing $50,000+ spent on coaching and courses.
• Griggs emphasizes RFM analysis, highlighting data-driven decision-making in businesses.
• Jermaine Griggs emphasizes the importance of understanding customer lifetime value and extending it to inform pricing and business growth.
• Griggs advocates for focusing on recency in customer data to prioritize resources and attention, using Janet Jackson's "What Have You Done for Me Lately?" as an analogy.

Automation, RFM analysis, and leveraging customer value

• Griggs discusses importance of recent transactions in email marketing.
• Griggs shares strategy for increasing lifetime value in music niche.
• Griggs discusses the importance of RFM analysis for identifying loyal customers and increasing lifetime value.
• Automation and personalized communication can help businesses build long-term relationships with customers.
• Daryl emphasizes the importance of thinking with the end in mind when creating content, using Jim Rohn's quote "think with the end in mind" as inspiration.
• Griggs explains that automation is not just about using pre-built tools, but rather systematizing what works for your niche, with manual grunt work being necessary before automation can be effective.

Creating and developing digital products, including personalized audio messages

• Daryl Urbanski discusses creating and developing digital products, including Pinnacle Club and offer select scripts.
• Urbanski recounts his journey of learning to hire programmers and create digital products, starting with renter http://coder.com .
• Urbanski's first project was a community for musicians, which he created before Facebook and managed through private messages and buddy lists.
• Both describes creating a new product, Audio Personalizer, that personalizes audio messages.
• Both documents the process of coming up with the idea and bringing it to market.

Sales, persuasion, and marketing strategies

• Daryl emphasizes the importance of sales and persuasion in business, citing books like "Influence" by Chuck Dinis and "Predictably Irrational" by Dan Ariely.
• Griggs stresses the need to understand how people think and be persuasive in communication, citing examples of successful sales and marketing strategies.
• Griggs discusses their formula for capturing attention and interest in marketing (ADA)
• Griggs emphasizes the importance of understanding the audience's issues and trust-building
• Griggs highlights the need for a solution-focused approach and value proposition in business

Sales techniques, emphasizing empathy and providing value

• Daryl emphasizes the importance of results-focused approach in sales.
• Griggs stresses the need for eliciting a decision from potential customers.
• Griggs emphasizes the importance of understanding people's needs and offering help.
• Griggs uses a consultative approach to sales, focusing on empathy and helping others.

Sales, persuasion, and marketing

• They emphasize importance of selling and persuasion skills for success in business.
• Griggs discusses creating a market by satisfying a hungry crowd, citing Gary Halbert's hotdog stand analogy.
• Griggs believes that having a starving crowd is more important than having a great product or sign, as they are more likely to buy from you when they need something.

Identifying and leveraging hungry markets.

• They describes untapped market for church musicians, citing personal experience.
• They believes there's a better way to solve problems in various industries, citing examples like Uber and Dollar Shave Club.
• Griggs Automation comes later in the process, after understanding the market and customer.
• Daryl Manual work is important for intimate customer understanding before automating.

Automating sales processes using systems and technology

• Griggs explains that a system is predictable way of doing things, taking out variances, and providing a script for handling customer inquiries.
• Griggs and Daryl discuss the importance of understanding customer pain points before presenting a solution, using a script that starts with the AR (Awareness, Interest, Desire, and Readiness to Buy) part of the sales process.
• They discusses automating sales process using Infusionsoft and turbo dial.
• Automation extends sales reps' reach by sending follow-up emails and text messages.

Automating tasks and systems for business success.

• Daryl  Automation + leisure time = more income, less work
• Griggs Internal, personnel, sales, and marketing systems are key
• Griggs discussed the importance of systematizing personal and professional tasks, citing President Obama's suit system as an example.
• Daryl emphasized the simplicity of starting with a checklist and building from there, leveraging existing systems and tools to streamline processes.

Sales, persuasion, and automation using audio personalization software.

• Daryl discusses automating sales calls using Infusionsoft and voice broadcasting, mentioning the importance of personalization and psychology.
• Daryl also talks about the potential for voice inflection to influence persuasion, citing Robert Cialdini's work as a reference.
• They discusses importance of understanding customer pain points for effective sales and persuasion.
• Both provides practical tips for gathering customer feedback and developing solutions to meet their needs.

Automating sales and marketing using voice broadcasting and personalization.

• Daryl suggests developing an AI-powered voice broadcasting service with personalized messages.
• Both discusses automation in business, emphasizing the importance of foundational skills and personalized approach.
• Both offers various ways to learn about automation, including blog posts, videos, and personalized consultations.

Personal growth, business, and fitness with a repeat guest.

• Daryl endorses Jermaine Griggs as a phenomenal marketer and friend, recommending his video training series and exclusive URL.
• Daryl and Griggs engage in friendly banter and express appreciation for each other, with Daryl looking forward to future interactions and potential CrossFit competition.
• Both discusses striving for continuous improvement in various areas of life, including business, fitness, and relationships.
• Both encourages listeners to reach out and interact for personal and professional growth.

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