Here are three reasons why you should listen to this episode:

1. Learn about the importance of establishing a social media branding strategy for your business. It includes the use of social media for branding and marketing.
2. Gain insight into the best social media marketing strategy for building a successful online brand. It includes tips for creating engaging content and growing your audience.
3. Discover how to use social media and brand identity to drive traffic and sales to your online business.

Resources

1. You may connect Dr Buck Parker on Youtube
2.  You may connect Dr Buck Parker on Instagram
3. You may connect Dr Buck Parker on X
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Episode Highlights

Dr. Buck’s Insights on Establishing Your Online Business and Social Media Branding

Doctor Turned Entrepreneur

• His family of business owners influenced him. Even while in medical school, building a business was in the back of his mind.
• During his research year in residency in 2006, he started researching online businesses and e-commerce stores.
• He stumbled upon e-books for sale. He took inspiration from it, spending about six months researching and building his website.
• He optimized email marketing and used Google Ads to market affiliate products.
• The product was in demand at that time, so his competitors spent more money on their marketing. He drifted out with the changing environment.

Taking It to Social Media

• When he finished his residency, he released his weight-loss course.
• When he was cast on a TV show, people were asking him for information about being a doctor.
• It gave him the idea to take it to social media and organize his social media branding efforts. Within nine months, he gained a following of about 100,000 on Instagram and nearly 50,000 subscribers on YouTube.
• He then realized that he could monetize his social media presence using his social media networks.
• He built a video course on how to study for students, especially those who want to get into medicine.

Phases and Milestones

• In the beginning, he did his own SEO by writing articles and creating backlinks and social media posts. He also did personal ads for a social media platform. He did all these social media marketing efforts to gain success.
• The first phase helped him understand how everything works. So when he hires someone, he knows whether they’re doing a good job or not.
• Then, the second phase is learning that you can’t be an expert at everything.
• The third phase is realizing you can’t do everything alone. You can’t go big without strategic partners and social media users.

The Power of Social Media Branding and Influencers

• The best thing you could do with your money is to have influencers promote your products.
• This strategy helps build your brand voice.
• He explains that it is a “slippery slope” because some influencers don’t know their value. If you do it right, however, it can be powerful.

The Biggest Mistakes in Running an Online Business

• The mindset of doing everything on your own for your social media branding game.
• You have to make mistakes and learn from other people.
• Being hasty about your brand voice.
• Trying to focus on many things.

The Future of Online Businesses

• In the next 5 to 10 years, Dr. Buck thinks that there would be a lot more “sneaky marketing.”
• Marketing would be more personalized and specific to a niche or a market.
• He looks at patient experience, like selling customer service in social media channels.
• Some surgeons don’t like his channel because it seems too raw for them. However, Dr. Buck says it’s his way of speaking to his market.

Habits to Success

• Learning is lifelong.
• “Nobody’s successful at anything they don’t like.”

About Dr. Buck Parker

Dr. Buck Parker is an emergency and trauma surgeon in Salt Lake City, Utah. In 2007, he started an e-commerce business while in residency. Since then, Dr. Buck has established his name and brand on YouTube and Instagram with over 200,000 followers and subscribers. He helps high school and college students learn how to stay focused and motivated long-term in studying.

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