In the latest episode of 'Tech Future’, hosted by Daryl Urbanski, we delve into a fascinating conversation with Elvie Bantug, a renowned AVP for ICT at Han Resorts. Internationally recognized for her innovative contributions in the IT sector, through implementing advanced AI software and cognitive technologies.

 Elvie Bantug has truly revolutionized the way industries operate. This interview is a must-listen for tech enthusiasts, entrepreneurs, and emerging innovators - essentially, anyone seeking insights to navigate the rapidly evolving tech landscape. After listening to this enlightening conversation, you will be equipped with the knowledge of how businesses can harness the power of technology to build stronger relationships and create effective business intelligence strategies.

Here are the reasons why you should listen to the full interview:

• Learn how to effectively manage hundreds of contacts in the digital age and understand the concept of human-cyborg relationships
• Discover how Elvie Bantug unique blend of customer journey mapping and business requirement documenting can uplift your business strategy
• Understand the significance of business intelligence, data sets, and the concept of ‘ignorance is not bliss’ in the realm of SMBs

Resources

• You may connect Elvie Bantug on LinkedIn.
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Interview Highlights

Cyborg Relationships and Handling Contacts

• Elvie articulates how the average person can manage up to 150 contacts, stressing the importance of fostering personalized relationships.
• In the contemporary world, she believes humans are already living as cyborgs due to our dependence on digital technology for enhancing human capabilities.
• Speaking on enhancing individual relationships in the digital age, she explains that prioritizing people is a pre-requisite. "You have to put high priority to your people," she says.

Customer Journey Mapping and Business Requirement Documenting

• As a proponent of planning, Elvie shares how she commences with mapping out the customer journey followed by the systems supporting that journey.
• She outlines how she prepares a business requirement document that she shares with vendors, leading to product demonstrations and eventual selection.
• "Then they showcase multiple products, they demo them. And then we select the best product for the company," Elvie explains in the interview.

Elvie Bantug: Need for Business Intelligence in SMBs

• Dale Dolle encourages SMBs to start with the back office, underlining the importance of comprehensive data set collection, and the saying "ignorance is not a bliss."
• Elvie echoes this, emphasizing the significance of business intelligence and the potential pitfalls of incomplete data.

Subscription v/s Retail - A Surprising Shift in Consumer Behavior

• Elvie takes note of the absence of subscription-type services in the market, pointing out that in contrast, phone companies run lucrative promotions to entice consumers towards subscriptions.
• "It's basically a retail country. Everything is retail," she remarks.
• These revelations offer insights into changing consumer behaviour and can equip businesses to better cater to their target markets.

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