As businesses and professionals seek new ways to differentiate themselves, being known as a trusted authority has never been more critical to their success. In this insightful interview, we sit down with Mike Capuzzi, the visionary founder of BiteSize Books and the author of 19 empowering books, who is also the brains behind the popular podcast,

The Author Factor. This conversation provides a valuable insight into the distinguishing power of concise content, the immense potential of self-publishing, and how these tools can be leveraged by entrepreneurs and CEOs alike. It is a must-listen for any forward-thinking professional seeking out strategies to outshine competitors and build an unbreachable brand authority.

Here are the reasons why you should listen to the full interview:

• Learn how to position yourself as a unique expert in your field, enriching your brand image and driving your business growth.
• Discover the compelling advantages of self-publishing and the best strategies for creating impactful books that bolster your brand reputation.
• Understand how "being five-mile famous" can transform a local business and increase its influencer power.

Resources

• Mike Capuzzi’s books are filled with actionable advice and transformative strategies to elevate your content and branding.
• You may Connect Mike Capuzzi on LinkedIn | Good Reads
• For more Informative Interviews Click Here

Interview Highlights:

The Power of Being a Book Author - Mike Capuzzi

• Mike Capuzzi shares that most of their clients are local, and they want to be ‘five-mile famous’.
• From a marketing angle, being a book author provides that needed edge for visibility.
• The author notes the special appeal of having a book as a marketing collateral, especially in today’s digital age.

“By being a book author, Daryl, you can get that slight edge.”

Unique Approach to Book Publishing

• Most business books are approximately 75,000 to 100,000 words long, but Mike’s books are explicitly designed to be about a one-hour reads.
• He emphasizes the impact of being able to replicate a meaningful conversation with your target audience through such books.

“Imagine being able to replicate that conversation with your target readers. There's still something special about a book.”

Insights on Self-Publishing by Mike Capuzzi

• Mike advocates for self-publishing being much faster, easier, and more cost-effective than traditional publishing.
• Although the responsibility for marketing and promoting remains, self-publishing enables writers to keep more of the money.
• The interviewee imparts that it is essential for writers to discover and promote themselves.

“Self-publishing is much faster, much easier, much more cost-effective. You keep more of the money to self publish.”

Investing in Assets and Building a Business Moat

• The importance of being perceived as the only one at what you do is underscored.
• Mike suggests that investing in assets presents immense advantages in building a moat around your business.
• Daryl points out the potential of having Mike back at some future point for a follow-up interview.

“Investing in assets is a huge advantage in building a moat around your business.”

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