In this enlightening interview, we welcome Michael Johnston, a master strategist and business success architect with a rich history of facilitating unprecedented gains. Johnston has steered over 100 businesses to impressive profits, with growth rates ranging from 30% to an astounding 250%. In 2020, he took his skills to new heights by launching 'Evolve,' a transformative business community. 

The interview delves into Johnston's journey, his practical and innovative strategies for business growth, and his insights into the current state of entrepreneurship. It's a compelling listen for business owners, entrepreneurs, and anyone wanting to understand the pathways to growing their venture in today's fast-paced world. The information and advice shared through Johnston's experiences provide valuable lessons that will contribute substantively to listeners' business strategies.

Here are the reasons why you should listen to the full interview

• Learn from Michael Johnston- the man who has successfully brought about impressive growth rates in over 100 businesses.
• Discover his innovative and practical strategies that have revolutionized businesses and inculcated a consistent growth pattern.
• Understand the importance, as well as the process, of aligning your time and efforts with the tasks that genuinely contribute to your business' growth and profits.

Resources

• “Evolve”- A revolutionary business community launched by Michael Johnston
• You may connect Michael Johnston on LinkedIn | Facebook
•  For more Informative Interviews Click Here

Interview Highlights

Doubling Leads vs Correcting Messaging: The Path to Business Growth - Michael Johnston

• Understanding the connection between your leads and messaging is crucial to business success.
• Too often, businesses tend towards increasing leads while their real problem may lie within their messaging.
• Listen to the full interview to identify if, perhaps, your lead problem is distinctively a messaging problem.

"Nine times out of ten, your lead problem is actually a messaging problem."

Starting a Business: The Courage to Face Being Wrong

• Entrepreneurship is not about being right; it's about the courage to face being wrong.
• We're now gravitating towards an entrepreneurial society where standing out is essential.
• Learn more about this inevitable shift towards entrepreneurial society in the full interview.

"The world is full of excuses."

The Alignment of Time and Monetization

• Lack of time often comes from lack of alignment of your work with your monetary goals.
• Unproductive tasks that yield no money are draining your resources and leaving you unfulfilled.
• Get more insights from Johnston on how to align your time with tasks that monetize in the full interview.

"It is possible to make good money, be a good person, and add more value to this world."

Money: Its Worth and Value

• Money in itself holds no value; its worth lies within what you buy with it and your efforts to earn it.
• A lot can be learned from the boxer who began broke—he didn't have the means to change his financial status.
• Listen to the full interview to learn more about Johnston's perspective on financial literacy and money's actual value.

"The only things that have value is what you're purchasing with it and what you had to do to earn it."

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